BRIGADE.OPS / v4.26
44°26′N · 26°06′E
STATUS: ACTIVE
REL 2026.04
LIVE OPERATORS · 48
Built for founder-led GTM · 2026 cohort open

A curated LinkedIn feed.

We surface the posts that matter — ICPs, watchlists, ranked by intent — and draft replies in your voice. You pick, edit, post. LinkedIn becomes pipeline, not a time sink.

Profile auditLead scoringPost calendarHubSpot native

…and a lot more inside the ops room.

Deployed across founder-led GTM teams
CustifyOmniconvertFlaminJoyThe SimplifierPROCESIOMilk & CookiesCustifyOmniconvertFlaminJoyThe SimplifierPROCESIOMilk & CookiesCustifyOmniconvertFlaminJoyThe SimplifierPROCESIOMilk & Cookies
CAPABILITIES · 01

Four engines. One ops room.
Zero busywork.

Everything you need to turn LinkedIn into pipeline — surfaced, drafted, scheduled, and synced. One workflow, one source of truth, zero copy-paste between tools.

CAP-01 · Buyer-intent, ranked

Curated feed.

Surface the posts that matter on LinkedIn — daily. Watchlist accounts and decision-makers, every post deduped, ranked by intent. You scroll a feed of pre-qualified opportunities, not the LinkedIn algorithm's mood.

  • Import from Apollo, Clay, Sales Navigator, HubSpot, Salesforce & more
  • Daily fetch — every post, freshly delivered to your feed
  • One-click AI comment suggestions in your voice on any post
curated feed · today
3 of 28 RANKEDINTENT ▾
Sarah ChenVP Marketing · Acme · 2h
INTENT · 92

Just shipped lead-routing to our CRM that finally feels native — anyone solving the activity-score problem?

184💬 41Generate comment →
Marcus ReidHead of GTM · Hooli · 4h
INTENT · 87

Cold outbound is dead. Warm outbound is the new floor. Here's the play we're running this quarter…

232💬 58Generate comment →
Lena ParkCRO · Initech · 9h
WATCH · 81

Hot take: most ICP scoring is firmographic theater. Activity weight should dominate.

97💬 22Generate comment →
CAP-02 · Company-context aware

AI comments in your voice.

Draft replies trained on your company's positioning, your role, and the engagement history of each contact. Multiple suggestions per post, regenerate or edit, then publish via the Chrome extension. You stay in control — no auto-posting.

  • Knowledge base: start from your website, then add pitch decks, case studies, sales narratives
  • Multi-suggestion per post · regenerate · edit · skip
  • Custom instructions per seat — every employee sounds like themselves
composer · suggestion 2 / 3
SOURCE POST · @sarah-chen

"We just shipped lead-routing to our CRM that finally feels native — anyone else solving the activity-score problem?"

YOUR DRAFT · v2

We hit the same wall — solved it by scoring on a 2-axis: ICP fit × content engagement. Pipes straight into HubSpot. Happy to share what worked.

↻ RegenerateEditPost →
CAP-03 · Posts & calendar

Plan, draft, schedule.

Drafts arrive in your voice, queued against your content strategy. Approve, edit, or regenerate, then drop them on the calendar. Plan a week in twenty minutes — no third party touches the page.

  • AI-drafted posts in your voice — approve, edit, or regenerate
  • Set your own cadence — daily, 3× / week, or custom per seat
  • Drag-to-reschedule calendar across the whole org
calendar · week 16
CADENCE · 3× / WEEK · 2 SEATS+ NEW POST
MONTUEWEDTHUFRI
OVIDIU
DraftLead routing teardown
+
✓ ApprovedICP scoring 2-axis
+
DraftHubSpot sync demo
DANIEL
+
✓ ApprovedWatchlist playbook
+
DraftVoice tuning recipe
+
CAP-04 · HubSpot · Salesforce

Revenue per interaction.

Every reaction, comment, and reply is tied back to a deal in your CRM. Engaged leads land with ICP fit + activity score, the source post, and the full engagement trail attached — so you finally know which LinkedIn moves actually pay rent.

  • Source-post attribution: see the deal that closed from a comment
  • Native HubSpot & Salesforce sync — daily writes, full pipeline visibility
  • Two-axis scoring: ICP fit × engagement activity
attribution · 90d
HubSpotSalesforce
SOURCED PIPELINE$184K
CLOSED-WON$70K
OPEN DEALS12
RECENT INTERACTIONS → DEALS
  • Comment"ICP scoring 2-axis"5d ago$48K · Closed-won
  • Reaction"Lead-routing native"2d ago$22K · Stage 3
  • Comment"Cold outbound is dead"12d ago$35K · Stage 2
  • Reaction"Activity signal"9d ago
STACK · 02

Replaces the stack
you're already paying for.

One subscription. Four line items off your invoice. The brigade collapses the SDR tool, the ghostwriter, the scheduler, and the routing tape into a single LinkedIn-native workflow.

CSWHAT YOU'RE PAYING FORBRIGADE REPLACES IT WITH
STK-01
Cold-email sequencerOutreach · Apollo · Lemlist$1.2K / seat / yr
Engage the accounts that matter — not everyone. Curated watchlists surface buyer signals on LinkedIn so reps reply where the deal is, not where the template lands.
STK-02
Ghostwriter / content agencyFreelancer · agency retainer$3–8K / mo
RAG-tuned drafts in every employee's voice. Founder approves, brigade schedules — no third party touches the page.
STK-03
Scheduler + analyticsBuffer · Hootsuite · Taplio$50–200 / seat / mo
Cadence engine, calendar, post-level + profile-level LinkedIn analytics built in. One dashboard, not three tabs.
STK-04
Lead-routing duct tapeZapier · Make · Sheetsengineer hours, weekly
Native HubSpot sync. ICP fit + activity scored. Source post, engagement trail, contact record — all attached.
NETOne platform. One operator. One number to track: pipeline sourced from LinkedIn.
PROCESS · 03

Six steps. One loop.
Zero content calendars.

Six steps, one feedback loop. Each cycle the model learns from your edits, your watchlist gets smarter, and qualified leads land in HubSpot — not a spreadsheet.

PROC-01 · Brief

Get a free LinkedIn audit — and a deployment plan.

Finish the six-step onboarding and we'll score your profile out of 100 across impact, activity, and network. You see exactly where you stand, what's holding you back, and the next moves your operator will run for you. No sales call required.

/100
Free LinkedIn score · impact · activity · network
onboarding · 06 of 06 · linkedin audit
01LinkedIn
02Company
03Extension
04Goals
05ICP
06Audit
JS
Jane Smith Senior PM @ Acme · SaaS B2B
YOUR LINKEDIN AUDIT
72/100
No judgment. Just data.
IMPACT
68
LAST 30 DAYS
  • 12.4Kimpressions
  • 3.2Kreach
ACTIVITY
84
LAST 30 DAYS
  • 8posts
  • 47comments
  • 214reactions
NETWORK
65
LAST 30 DAYS
  • 4,231connections
  • 12.4Kfollowers
  • 38%ICP match
PROC-02 · Calibrate

Every edit teaches it your voice.

Drafts arrive in your tone. You edit, approve, or reject — every keystroke feeds the model. Custom instructions, examples, and your own approved-and-shipped posts compound into a voice that sounds like you, not a prompt.

Continuous learning · custom instructions + edit history
draft · personal style · v04
DRAFT · GENERATED
"Excited to announce that we're leveraging AI to transform outbound and unlock 10× pipeline growth in 2026!"
EDITED · APPROVED · SHIPPED
"Most outbound is broken because nobody owns it past the 'send sequence' button. Here's what we changed in week one."
edits saved → model
custom instructions · 4approved posts · 47edit history · live
PROC-03 · Deploy

Cadence you set. Calendar we run.

Pick a frequency — 2×, 3×, 4× per week, or custom. Drafts queue against your content strategy and land on the calendar, ready for review. Every seat in the org gets the same engine.

2–4×
Posts per week · seat-level cadence · approve to publish
content strategy · calendar
CADENCE
custom
Mon
09:30DRAFT
Tue
Wed
09:30APPROVED
Thu
Fri
09:30APPROVED
Sat
Sun
posts · per week
06seats · org-wide
02drafts · awaiting
PROC-04 · Engage

Suggestions on every watchlist post. You pick, edit, post.

The Engage feed shows watchlist posts in a familiar LinkedIn layout. Open any post — get multiple AI comment suggestions tuned to your voice and company knowledge base. Edit, regenerate, or skip. Post via the Chrome extension. No auto-publish. You stay in control.

Per-post
Multi-suggestion · regenerate · publish via Chrome extension
engage · my-watchlist feed
MR
Marcus R.CTO · Fieldwork3h · 🌐
"We just hit a wall on outbound velocity. Reply rates collapsed this quarter and I'm not sure if it's the market, the targeting, or our scripts. Anyone else seeing this?"
Tried three different sequences this month — different ICPs, different angles, different days of the week. Same flat numbers. The reps are doing the work, the data's just not moving.
Genuinely curious what others are doing differently — especially in mid-market SaaS where the buyer pool is smaller.
#outbound#gtm#sales#saas
👍 47💬 12↻ 5
AI suggestions
01

"Same wall in Q3 here — turned out targeting was the bottleneck, not the volume. Happy to share what we changed."

02

"Curious — are you measuring reply rate by ICP segment? We saw the same drop until we sliced the data."

03

"Not the market. Buyers are still buying — they're just done reading templated outbound. Two things worked for us…"

posts via Chrome extension · no auto-publish
PROC-05 · Score

ICP fit + activity. Synced to HubSpot.

Two-axis scoring: how well a lead matches your ICP, and how active they've been on your content. Daily HubSpot sync writes the score, the engagement trail, and the source post into the contact record.

2-axis
ICP fit + activity · daily HubSpot sync · full context attached
lead scoring · daily HubSpot sync
LEAD · MARCUS R.
ICP FIT91
industry · ✓headcount · ✓geo · ✓
ACTIVITY74
3 comments · 2 likes · 1 repost
HUBSPOT · CONTACT
HS
Marcus R.Fieldwork · CTO
synced
icp_fit91
activity74
last_post2d ago
sourceBrigade
hubspot · daily 02:00 UTC · engagement trail attached
PROC-06 · Recap

The funnel, end to end. Engaged → Mutual.

An ROI dashboard tracks every lead through the flow: engaged with content, prospected by the brigade, mutual connection on LinkedIn. See what watchlists are converting, where the funnel leaks, and what to ship next.

3-stage
Engaged · Prospected · Mutual · daily ROI funnel
ROI dashboard · flow funnel · last 30d
1,284
ENGAGEDliked or commented
792
PROSPECTEDscout drafted comment
298
MUTUALaccepted connection
Eng → Prosp61.7%+4.2pt
Prosp → Mutual37.6%+1.1pt
Mutual rate23.2%↑ trend
SIGNAL

Watchlist "Fintech · Series B" outperforms the org average — 34% mutual rate vs 23%.

FIELD REPORTS · 04

Signal, not broadcast.

Real words from real users. No incentives, no marketing rewrites — just what they said when we asked.

"It's sensational what I could do with this tool. I scanned hundreds of thousands of posters and extracted a curated list of 270 ideal customer profiles (ICPs) to engage with. It has completely changed how I organize my outreach workshops."
IR
IrinaCustify
"The value is so clear that I'm activating my entire sales team. I have total clarity and faith in what this platform can do to help us reach our targets."
AS
Alexander Stoica MarcuSales Leader
"This works — period. I've taken it very seriously because I can see it transforming LinkedIn into a concrete sales pipeline where people actually respond to my comments."
MD
Mihai DarzanProcesio
"The custom feed is brilliant. Being able to add to my knowledge base and instantly see exactly what the tool discovers about my leads is a game-changer."
EA
Early AdopterB2B SaaS
"In less than 3 minutes, I was able to write my first relevant comment to an ICP. For anyone who understands how much time is wasted on LinkedIn, seeing a curated feed of only relevant posts is a massive win."
PU
Power UserGTM
"There is so much misery and noise on the standard feed. This tool cuts through all of that. Seeing exactly who is posting and having the ability to engage with them instantly is fabulous."
BF
B2B FounderFounder-led GTM
"Engaging in the comments is like being part of someone else's stage, but in a much more targeted way. This tool allows me to build visibility and trust without going out on a limb with random posts."
ME
Marketing ExpertBrand & Demand
"I've used a bunch of previous tools, and this one is much easier to work with. The signal from the market is strong because it solves the exact problem of finding relevant people to talk to."
CO
ConsultantIndependent
"It's a fabulous advantage to have all your ICP postings in one place. You don't have to scroll for hours to see who posted or when; it's all right there, ready for a meaningful response."
SD
Sales DirectorB2B Sales
"I need it and I want to use it. Even with the occasional early-stage bug, the core value of the custom feed is so high that I'm ready to pay upfront for the annual plan."
SF
SaaS FounderAnnual prepay
"It's sensational what I could do with this tool. I scanned hundreds of thousands of posters and extracted a curated list of 270 ideal customer profiles (ICPs) to engage with. It has completely changed how I organize my outreach workshops."
IR
IrinaCustify
"The value is so clear that I'm activating my entire sales team. I have total clarity and faith in what this platform can do to help us reach our targets."
AS
Alexander Stoica MarcuSales Leader
"This works — period. I've taken it very seriously because I can see it transforming LinkedIn into a concrete sales pipeline where people actually respond to my comments."
MD
Mihai DarzanProcesio
"The custom feed is brilliant. Being able to add to my knowledge base and instantly see exactly what the tool discovers about my leads is a game-changer."
EA
Early AdopterB2B SaaS
"In less than 3 minutes, I was able to write my first relevant comment to an ICP. For anyone who understands how much time is wasted on LinkedIn, seeing a curated feed of only relevant posts is a massive win."
PU
Power UserGTM
"There is so much misery and noise on the standard feed. This tool cuts through all of that. Seeing exactly who is posting and having the ability to engage with them instantly is fabulous."
BF
B2B FounderFounder-led GTM
"Engaging in the comments is like being part of someone else's stage, but in a much more targeted way. This tool allows me to build visibility and trust without going out on a limb with random posts."
ME
Marketing ExpertBrand & Demand
"I've used a bunch of previous tools, and this one is much easier to work with. The signal from the market is strong because it solves the exact problem of finding relevant people to talk to."
CO
ConsultantIndependent
"It's a fabulous advantage to have all your ICP postings in one place. You don't have to scroll for hours to see who posted or when; it's all right there, ready for a meaningful response."
SD
Sales DirectorB2B Sales
"I need it and I want to use it. Even with the occasional early-stage bug, the core value of the custom feed is so high that I'm ready to pay upfront for the annual plan."
SF
SaaS FounderAnnual prepay
PRICING · 05

Pay for pipeline,
not seats you don't use.

Start free. Upgrade when the watchlist starts paying for itself. Cancel anytime. No per-post fees, no platform tax.

PLAN-01
Try the engine

Free

$0
30 days free
Start free
  • Enrichment credits50 / mo
  • AI credits500 / mo
  • Seats1 seat
  • Audit your LinkedIn profile and see where you stand
  • See the engine before you commit
  • Track one list of accounts that matter
  • Get a feel for AI comments in your voice
PLAN-03
Enterprise

Dominate

Custom
Custom · contact us
Talk to operator
  • Enrichment creditsUnlimited
  • AI creditsUnlimited
  • SeatsCustom seat count
  • Everything in Business — without the limits
  • Custom integrations and workflows tailored to your stack
  • A named operator who owns your outcome
THE TEAM · 06

The team behind your pipeline.

We build the product and we run the deployments. Every account gets a named lead from this team — not a CS queue, not a shared Slack channel — one person who owns the outcome alongside the tooling.

TEAM-01
ACTIVE
Ovidiu
TEAM-01 · SEAT-001
Ovidiu
Founder · GTM Lead
TEAM-02
ACTIVE
Daniel
TEAM-02 · SEAT-002
Daniel
Head of Content & Strategy
TEAM-03
ACTIVE
Valentin
TEAM-03 · SEAT-003
Valentin
Engagement & Watchlist Lead
TEAM-04
ACTIVE
Sorin
TEAM-04 · SEAT-004
Sorin
Pipeline & CRM Operations