Free LinkedIn Audit: score your GTM motion
Check every box that's true today. Your score and prioritized fixes update as you go. No email, no signup.
- You maintain a curated watchlist of target buyers, not just the default feed.
- Your team engages buyers’ posts daily, with comments, not just likes.
- LinkedIn activity is attributed to your CRM (HubSpot or Salesforce).
- You capture replies and route them for fast follow-up.
- Reps comment in their own voice, not copy-paste templates.
- Engagement is coordinated across the team from one shared list.
- You can report sourced or influenced pipeline from LinkedIn to leadership.
- You publish original posts on a consistent cadence.
Your score
0/100
Ad hocLinkedIn is activity, not a motion. Start with a watchlist and daily engagement.
Do these next (highest impact first):
- Build a curated watchlist of your highest-fit buyers. The default LinkedIn feed shows you noise, not your pipeline.
- Make daily commenting on buyer posts a standing rep habit. Likes are invisible; comments start conversations.
- Connect LinkedIn engagement to your CRM so activity becomes named, trackable records instead of anonymous touches.
- Route buyer replies to where reps already work (e.g. Slack) so none go cold while someone refreshes a dashboard.
- Drop templated comments. Buyers spot them instantly. Engage in each rep’s real voice, tuned to what the buyer posted.
- Coordinate from a single shared list so reps don’t pile onto the same posts or leave whole accounts untouched.
- Stand up LinkedIn-sourced pipeline reporting so the motion is defensible, and fundable, to leadership.
- Add a consistent original-posting cadence so you stay visible to buyers between engagements.