State of LinkedIn — live report
The State of LinkedIn, measured continuously
Live insights from 145,165 unique posts and 19,155 creators — updated continuously. Paste your LinkedIn once and every chart below gets a you marker: rank, percentile, cadence, growth.
rollup generated Jul 22, 2026 · constantly regenerated
01 Engagement rate benchmarkn=19,155 creators · 30-day rolling window
What a good engagement rate actually is
“2% is good” is meaningless without your follower count. Engagement rate falls as audiences grow — so we benchmark you against your own tier, in percentiles, not averages.
How to read a row: each bar is one follower tier, and the further right a mark sits, the higher the engagement rate. We rank the creators in the tier and show where they actually land — not an average, which a handful of viral posts would drag far above anyone's reality. The scale steps by multiples rather than equal amounts — rates run from 0.2% to well past 10%, and a linear axis would flatten every tier but the smallest into one sliver. Creators with 30-day activity only.
02 When people post — and when it worksn=145,165 posts · 60-day window
Everyone posts at the same time. That's the opportunity.
Post volume piles into weekday business hours — but median payoff peaks where the crowd isn't. Flip the metric toggle and watch the map invert.
bars = number of posts · n=145,165 unique posts over the last 60 days.
03 Posting rhythm30-day posting cadence
How often people actually post
How many times a month do creators really post? The breakdown by follower tier — pick yours and see where your rhythm sits.
bar = creators with ≥1 post in the window · typical = median creator's posting cadence in that tier · 30-day posting cadence.
04 The 1% economyn=145,165 posts · 90-day window
The top 1% of posts take 41.3% of everything
LinkedIn engagement is a winner-take-most economy. The Lorenz curve below is what a Gini of 0.845 looks like — and the ladder shows exactly how many reactions each rung costs.
LinkedIn engagement is winner-take-most. The top 1% of posts capture 41.3% of all engagement — a Gini of 0.845, near-total inequality. The median post earns just 19 reactions; breaking into the top 0.1% takes 8,336, 439× more.
share of all engagement · one post in a hundred takes almost half of it
bar lengths are compressed (√ scale) so every rung stays visible — every step up is several times the reactions of the one above · percentiles over unique posts, 90-day window.
05 Reaction fingerprints90-day window
Big posts don't get more likes. They get more love
Every audience has a reaction fingerprint. Watch the mix shift as posts climb into the top 10% and top 1% — and how it differs by industry.
left of the centre line = all industries · right = you · both halves share one scale, so equal bars mean equal shares · industries below n=200 posts omitted.
06 The language of LinkedIn90-day window · 145,165 posts
What everyone's writing — and how
Every English post from the last 90 days, sorted into ~35 topics — plus the words that travel furthest. The topics people post most are rarely the ones that land.
left of the centre line = all posts · right = you · one topic per post, first match wins · 12% land in a long tail of niche/one-off posts · both halves share one scale, so equal bars mean equal shares
left of the centre line = all posts · right = you · share of posts containing each term (word-boundary matched, so “AI” excludes “email”) · frequency and engagement rarely line up.
07 How the feed is written90-day window · 145,165 posts
The hook decides who keeps reading
Every post opens one of four ways — a number, a personal line, a statement, or a question. How often each opener shows up, what it earns, and how your own feed compares.
The intro — the opening line decides who keeps reading. For each opener: the share of posts that use it, and the reactions those posts earn on average (bar):
The CTA — the closing line decides what they do next. Posts that end with a call-to-action vs posts that just stop:
08 Methodologygenerated Jul 22, 2026
How this report is computed
- These numbers come from real LinkedIn posts, each counted once. The mix leans toward B2B creators and the people they reach — so read it as the state of that world, not all of LinkedIn.
- Reaction and comment counts are captured at a moment in time, so a post's final totals may run a little higher.
- Posting times show in UTC until you switch the heatmap to your own timezone.
- Engagement rate is a creator's engagement over the last 30 days divided by their followers. You'll see percentile bands instead of averages, because a few viral posts would distort any average.
- Feed activity still counts reposts alongside original posts, so shared content is included in these totals.
- LinkedIn is a trademark of LinkedIn Corporation. GTM Brigade isn't affiliated with LinkedIn, and everything here is aggregate — never any single person's private data.
Your turn
You've seen the state of LinkedIn.
Now see the state of your LinkedIn.
The same engine that computes this report will audit your profile: your rank, your percentile, your posting patterns — and a roast you'll want to share anyway.