State of LinkedIn — live report
The State of LinkedIn, measured continuously
Live insights from 86,736 unique posts and 12,519 creators from the last 60 days — updated continuously. Paste your LinkedIn once and every chart below gets a you marker: rank, percentile, cadence, growth.
rollup generated Aug 3, 2026 · constantly regenerated
00 Key findings
The headline numbers, before you scroll
What is the best day to post on LinkedIn?
Across the tracked corpus, Wednesday posts earn the highest median engagement (16 median reactions), even though most posts cluster on weekday business hours. The margin is narrow: measured across 86,736 posts over a 60-day window, every day of the week lands between 14 and 16 median reactions, so which day you post matters far less than what you post. The sharper pattern is volume versus payoff. Thursday is the most crowded day, with 17,458 posts in the window and 87 average reactions per post, while Sunday and Saturday see the least competition — 5,386 and 5,640 posts — with averages of 151.7 and 153.1 reactions, because strong posts keep circulating while the feed goes quiet. Wednesday is the safest single-day bet by the medians, but the quiet days offer the best payoff per competing post for creators willing to publish when others don't.
What is a good LinkedIn engagement rate?
For creators with 1k–10k followers, the median (50th-percentile) engagement rate is 0.7% and the 75th percentile is 1.8%. Engagement rate falls as audiences grow, so a "good" rate is always relative to your follower tier. Measured across 7,194 creators on a 60-day rolling window, the median falls roughly 11× from the smallest accounts to the largest: creators with <1k followers post a 2.1% median, the 1k–10k tier drops to 0.7%, 10k–100k accounts to 0.2%, and 100k+ accounts sit at 0.2%. That is why the flat "2% is good" benchmark that circulates in vendor reports is meaningless without follower context — the same rate can be an outstanding figure for a large account and below the median for a small one. Read your own tier in percentiles instead: matching the median makes you typical, clearing the 75th percentile (1.8% in the 1k–10k tier) beats three quarters of comparable creators, and a sustained rate above the 90th percentile (3.8%) marks genuine outlier performance.
How concentrated is LinkedIn engagement?
The top 1% of posts capture 43.6% of all engagement — a Gini coefficient of 0.855. LinkedIn engagement is a winner-take-most economy. Measured across 86,736 unique posts over a 60-day window, the reaction ladder shows how steep the climb is: the median post earns 16 reactions, the 90th percentile 146, and the 95th percentile 331, while cracking the top 1% takes 1,614 reactions and the top 0.1% starts at 8,233. For scale, a Gini of 0.855 is higher than any national income inequality on record. The practical consequence is that averages lie on LinkedIn: a handful of viral outliers drags every mean upward while the typical post reaches a small fraction of the figure. That is why the benchmarks in this report are published as medians and percentiles — they describe what happens to a normal post, not to the outliers.
Which post opener performs best on LinkedIn?
Posts opening with a personal (I / My / We) hook earn the most engagement (125 average reactions), ahead of the other opener types. Yet the winning opener is rare: only 8.6% of analyzed posts start that way. The most common openers are different: 60% open with a statement, averaging 110 reactions, and another 23.1% open with a number, averaging 115 reactions. The weakest opener is the question: question-led posts average just 63 reactions — the lowest of any opener type — and draw the fewest comments (11 per post, versus 30 for the winning opener). Across 67,577 posts analyzed for writing features over the last 60 days, the pattern is consistent: the feed rewards first-person stake and concrete specifics over engagement bait — openers that promise a real experience or a real number outperform openers that fish for replies.
What do people post about most on LinkedIn?
Content promotion is the most common topic (8% of analyzed posts), averaging 105 reactions per post. What people post most is not what performs best: the next-biggest topics, event promotion (5.9% of posts) and sales & outbound (5.9%), average just 61 and 74 reactions. The engagement flows the other way: career & mindset posts — just 1.7% of the feed — average 344 reactions, the highest of any named topic, with personal & community (207) and leadership & management (201) close behind. Across 67,577 posts sorted into 38 named topics over the last 60 days, the pattern is consistent: promotional content is oversupplied and under-rewarded, while human topics — careers, leadership, personal stories — are undersupplied and overperform. The engagement premium sits in the gap between what the feed is full of and what readers actually respond to — the topics worth claiming are the ones everyone reads and almost nobody writes.
01 Engagement rate benchmarkn=7,194 creators · 60-day rolling window
What a good engagement rate actually is
“2% is good” is meaningless without your follower count. Engagement rate falls as audiences grow — so we benchmark you against your own tier, in percentiles, not averages.
How to read a row: each bar is one follower tier, and the further right a mark sits, the higher the engagement rate. We rank the creators in the tier and show where they actually land — not an average, which a handful of viral posts would drag far above anyone's reality. The scale steps by multiples rather than equal amounts — rates run from 0.2% to well past 10%, and a linear axis would flatten every tier but the smallest into one sliver. Creators with 60-day activity only.
02 When people post — and when it worksn=86,736 posts · 60-day window
Everyone posts at the same time. That's the opportunity.
Post volume piles into weekday business hours — but median payoff peaks where the crowd isn't. Flip the metric toggle and watch the map invert.
bars = number of posts · n=86,736 unique posts over the last 60 days.
03 Posting rhythm60-day posting cadence
How often people actually post
How many times a month do creators really post? The breakdown by follower tier — pick yours and see where your rhythm sits.
bar = creators with ≥1 post in the window · typical = median creator's posting cadence in that tier · 60-day posting cadence.
04 The 1% economyn=86,736 posts · 60-day window
The top 1% of posts take 43.6% of all engagement
LinkedIn engagement is a winner-take-most economy. The Lorenz curve below is what a Gini of 0.855 looks like — and the ladder shows exactly how many reactions each rung costs.
LinkedIn engagement is winner-take-most. The top 1% of posts capture 43.6% of all engagement — a Gini of 0.855, near-total inequality. The median post earns just 16 reactions; breaking into the top 0.1% takes 8,233, 515× more.
share of all engagement · one post in a hundred takes almost half of it
bar lengths are compressed (√ scale) so every rung stays visible — every step up is several times the reactions of the one above · percentiles over unique posts, 60-day window.
05 Reaction fingerprints60-day window
Big posts don't get more likes. They get more love
Every audience has a reaction fingerprint. Watch the mix shift as posts climb into the top 10% and top 1% — and how it differs by industry.
left of the centre line = all industries · right = you · both halves share one scale, so equal bars mean equal shares · industries below n=200 posts omitted.
06 The language of LinkedIn60-day window · 67,577 posts
What everyone's writing — and how
Every English post from the last 60 days, sorted into ~35 topics — plus the words that travel furthest. The topics people post most are rarely the ones that land.
left of the centre line = all posts · right = you · one topic per post, first match wins · 12.4% land in a long tail of niche/one-off posts · both halves share one scale, so equal bars mean equal shares
left of the centre line = all posts · right = you · share of posts containing each term (word-boundary matched, so “AI” excludes “email”) · frequency and engagement rarely line up.
07 How the feed is written60-day window · 67,577 posts
The hook decides who keeps reading
Every post opens one of four ways — a number, a personal line, a statement, or a question. How often each opener shows up, what it earns, and how your own feed compares.
Statements dominate the feed — but the openers people use least (a question, a personal line) tend to earn more per post.
Posts with a link in the body earn less — LinkedIn quietly favours content that keeps people on the feed. (Rows overlap: a post can have both a link and hashtags.)
Most posts end without a call-to-action — yet a direct ask (follow / DM) is the rarest close and the one that travels furthest.
Longer posts tend to earn more per post — but the short one-liners are far more common.
Native video and images pull more reach than a plain text post — the feed rewards something to look at.
08 When people comment
The other half of the feed is replies
Posting is the half everyone measures. The comment clock — when replies actually get written, and when yours do — is the half nobody has ever seen.
See when you comment
The hours your replies actually land — against the same grid for everyone else. Unlock it with your audit.
Your turn
You've seen the feed. Now see yourself in it.
You just read how 12,519 creators actually perform. Add your LinkedIn to run the same engine on your profile — it drops you onto every chart above, right where you land.
- Your rank & percentileyour engagement plotted against all 12,519 creators in this report
- Your posting patternsyour day, cadence and openers laid over the benchmark curves
- Your half of every ledgerthe “you” column fills in — topics, words and how your feed is written
Free · no LinkedIn password ever
Frequently asked questions
What is the best day to post on LinkedIn?
What is a good LinkedIn engagement rate?
How concentrated is LinkedIn engagement?
Which post opener performs best on LinkedIn?
What do people post about most on LinkedIn?
How is this report measured?
Computed from 86,736 unique posts across 12,519 active creators (60-day window), refreshed continuously · generated Aug 3, 2026.
- SAMPLE
- Post metrics are computed over unique posts collected by the GTM Brigade platform; the corpus skews toward B2B creators and their networks — it is not a random sample of LinkedIn.
- SNAPSHOTS
- Engagement counts are point-in-time snapshots and may undercount a post's eventual totals.
- TIMING
- Posting times are UTC unless you switch the heatmap to your local timezone.
- RATE
- Engagement rate = 60-day engagement / followers, computed per creator; percentile bands are shown instead of averages because the distribution is heavily skewed.
- REPOSTS
- Feed activity includes reposted content; a repost-filtered view is coming in the next release.
LinkedIn is a trademark of LinkedIn Corporation. GTM Brigade is not affiliated with LinkedIn. All insights are aggregate statistics.
09 How comments are written
What a reply is actually made of
Length, questions, agreement, emoji, links — every comment sorted the same way the posts above are. Where yours sit on that ladder is in your audit.
See how you comment
How long your replies run, how often you ask instead of agree — and how that compares. Unlock it with your audit.