William Choi — Head of Marketing & CMO · B2B & Enterprise SaaS · AI-Native · 12+ Years | Founder of Yui · Humanity-First Self-Love AI ✨

About William

Mission-led Marketing Leader with 12+ years building positioning, branding and demand for B2B and enterprise SaaS across healthcare, AI, sustainability, research & academia.Here is what I am building right now, and the thinking behind it:"Self-love" has 200 billion views across social media.(500% more than meditation & therapy) The demand is screaming. But the category doesn't exist yet. Self-care is a $9B industry. People are searching. Paying. Crying alone at 3am. Nobody's fully built what they're reaching for deep down. I know. I was one of them. THE WOUND 💔 You cope differently. But you carry the same pain. The addict numbs it with dopamine, substances & screens.The people-pleaser buries it under everyone else's comfort.The overachiever builds a lonely fortress and calls it success. Different masks. Same wound. A belief installed in childhood, that who you are... Unedited, unfiltered, unmasked... Isn't enough. So you perform. Or you please. Or you disappear. I did all three. The traumatised kid learning to swallow his pain. The addict in the bathtub wanting the heaviness to stop. The founder with a $12M company who still felt hollow at 3am. I traded one mask for another for 20 years before I ran out of costumes.Then I stopped running. Sat in silence for 10 days.Faced every trauma that held me prisoner.Every lie. Every fear. Every hurt. Every pain.And let it go.Not the memories...But the self-abandonment of the person beneath them.I stopped trying to fix him. Improve him.Make him earn his right to exist.I just... accepted him.All of him.That was self-love. The hardest, most honest kind.And what I found underneath wasn't broken. It was buried.Waiting for me the whole time.Conscious. Present. Unbroken.Peace. So I built it. YUI: AI SELF-LOVE COMPANION ✨ One quiz. Nine masks. Built like MBTI. Every mask is a way you avoided pain or earned love. Every mask gets its own path back to your real self. Take the quiz. Meet your mask. Yui helps you finally take it off. 🎭 Find the real you beneath the mask.🪞 Safe space to talk like no one's listening.💫 Yui names & breaks the loops you can't see. 🛤️ Daily quests generated as steps built for your walk. 📈 Watch yourself move with automated mood & insights. 🔒 No one reads this but you with PIN & Biometrics.THE MISSION 💛 To help you remember... "You're already enough. You always were." You're not broken. You're buried...Beneath the masks you wore to survive. And it's finally time to come home.