Tycho Luijten, CEO @Dapper | We help B2B brands build pipeline
CEO @Dapper | We help B2B brands build pipeline
- 39.8K followers
- 15 posts / 60d
- 1.6% avg engagement
- 2.6K follower growth / 30d
Tycho Luijten ranks #99 of 18,993 creators on the LinkedIn Ranking, working in Marketing & Advertising and based in Netherlands. They have 39.8K followers and published 15 posts in the last 60 days at a 1.6% average engagement rate.
The roast
Tycho claims to build marketing engines that generate pipeline, but with 37,000 followers and only 14 posts a month, his primary export is clearly just watching his own engagement rate gather dust. He is the human version of a flyer for a seminar on how to print more flyers.
About Tycho
My co-founder and I got fired 7 years ago. On the same exact day. After, we decided to build the #1 B2B Marketing Agency together. In only 7 years, Dapper grew to: - A team of 70 B2B marketers- 20+ different nationalities- 100s of B2B brands helped internationally- The most viral B2B marketing agency worldwide How did we grow to where we are today? The obvious answer: a great service and the best possible team. The not-so-obvious answer: our own marketing. We apply to ourselves what we offer our clients. We optimized for becoming famous in our niche (Demand Gen) and capturing active demand as effectively as possible (Demand Capture). The result: more inbound leads than we can handle in most months. If you're running marketing for a B2B brand, you're probably not getting the results you're looking for. Chances are: - Marketing impact on pipeline is limited- You're not getting enough high-quality leads- Your content is not getting nearly enough traction - You're spending ad budget without a clear idea of ROI We've helped hundreds of businesses like yours improve their marketing engine. We build extensions of marketing teams — with exactly the right experts to move the needle on your results. Send me a DM or visit our website to learn more. Not ready for that yet? Just enjoy the content. I post daily about B2B marketing. Sometimes funny, mostly educational.
Highlights
- Top 1% in Netherlands
: Ranked #1 of 345 creators
- Top 5% Impact
: 643 avg engagements per post
- Top 5% in Marketing & Advertising
: Ranked #13 of 1092 creators
- Top 5% Audience
: 39,818 followers
Recent posts
Most B2B companies are scared to invest in marketing. They're traditionally very relationships and sales driven. So they build big sales teams and tiny marketing teams, then wonder why marketing isn't building pipeline. Then they judge marketing on the same short-term KPIs as sales. Quarterly lead targets. That pushes the team into short-term tactics, while the biggest thing marketing can do takes longer and is harder to measure: building a brand buyers trust. On top of that, everyone scrutinizes the work. Because everyone has an opinion on marketing, right? I've seen CFOs, CEOs and salesp
257 reactions · 59 comments · 7 reposts
Yesterday I traveled to Barcelona and back in 8 hours to speak at the AI Summit. I spoke about content creation in the age of AI. Worth every minute. Great audience, and it was fun to hear how many people had already seen our content. At Dapper, we've been experimenting a lot with AI video. What the latest models can do is amazing. The output is hyperrealistic. On stage, I made the case for when you should and shouldn't use AI in your video content. When AI works well: → You have a creative concept but a tight budget and deadline → You want to visualize a metaphor → You want to show som
325 reactions · 68 comments · 4 reposts
We might be taking LinkedIn content creation a little too seriously...
238 reactions · 65 comments · 1 reposts
Last updated 2026-08-01