Tycho Luijten — CEO @Dapper | We build B2B Marketing Engines that generate pipeline
CEO @Dapper | We build B2B Marketing Engines that generate pipeline
Tycho Luijten ranks #156 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in Netherlands. They have 37.2K followers and published 14 posts in the last 30 days at a 2.0% average engagement rate.
- 37.2K followers
- 14 posts / 30d
- 2.0% avg engagement
- — follower growth / 30d
The roast
Tycho claims to build marketing engines that generate pipeline, but with 37,000 followers and only 14 posts a month, his primary export is clearly just watching his own engagement rate gather dust. He is the human version of a flyer for a seminar on how to print more flyers.
About Tycho
How B2B buyers buy has changed. B2B buyers research themselves and will contact you when they’re ready to buy. The job of marketing is to educate and nurture prospects with great content and capture demand as effectively as possible. At Dapper, we help B2B companies build marketing machines that align with modern-day B2B buyers. We help you improve your whole marketing machine, from your LinkedIn content to your creatives, advertising, and SEO.
Highlights
- Top 1% in Netherlands — Ranked #1 of 245 creators
- Top 5% in Marketing & Advertising — Ranked #15 of 931 creators
- Big Audience — 37,177 followers · top 5%
- High Impact — 752 avg engagements per post · top 5%
Recent posts
Yesterday, Steven and I posted the exact same video. I have 5x more followers, but his post outperformed mine. Steven (8K followers) → 160K impressions → 1.8K likes → 72 shares Tycho (39K followers) → 130K impressions → 2.4K likes → 52 shares Despite having 5x more followers, Steven beat me on 2 out of 3 key metrics. A good reminder: Follower count doesn't determine reach. What matters more? 1. Great content Great content can outperform accounts that are 10x bigger. I've seen posts from creators with a few hundred followers reach tens of thousands of people. 2. Content congruency Linke
395 reactions · 116 comments · 0 reposts
I fired my whole marketing team after Claude Fable 5 got introduced. Now, Claude Fable 5 became illegal. Damnit! So I’m hiring again. Please check our open roles.
2.3K reactions · 232 comments · 0 reposts
Getting good engagement on LinkedIn video content is harder than ever. BUT video is still the best content to build recognition and trust. (we get ~70% of our leads from video content) Luckily, there are some things you can do to improve your engagement. Sacrifice the next 120 seconds to watch this video, and I guarantee you much better engagement on your LinkedIn videos! 1. Change the background of your talking head videos regularly. If every video looks the same, people will assume it's the same video and keep scrolling. 2. Don't use generic elevator music. B2B loves boring gener
229 reactions · 46 comments · 0 reposts