Tom Augenthaler — I help Series B+ SaaS CMOs drive pipeline through trust-led growth | B2B influencer marketing that builds buyer credibility before sales ever shows up
I help Series B+ SaaS CMOs drive pipeline through trust-led growth | B2B influencer marketing that builds buyer credibility before sales ever shows up
Tom Augenthaler ranks #499 of 18,726 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 16.5K followers and published 41 posts in the last 60 days at a 0.2% average engagement rate.
- 16.5K followers
- 41 posts / 60d
- 0.2% avg engagement
- — follower growth / 30d
The roast
Tom Augenthaler promises to build buyer credibility before sales ever shows up, which is a convenient way to justify why his own engagement rate is lower than the chances of a cold call actually closing. He calls it trust-led growth, but with 41 posts a month and a 0.16% hit rate, it’s just performance art for a room that left an hour ago.
About Tom
Your buyers are already 70% decided before your sales team gets the call.Most CMOs know this. What they're still figuring out is how to own that window ... and turn it into pipeline.That's the problem I solve.I build trust-led growth systems for Series B+ SaaS companies using B2B influencer marketing. Not spray-and-pray campaigns or vanity metrics. The right voices, in the right channels, building the credibility that makes your brand the obvious choice — before anyone raises their hand.When it works:→ Buyers come to your sales team already warm→ Your content earns trust, not just impressions→ Marketing has a pipeline story worth telling the boardI've been doing this since before "B2B influencer marketing" was a search term. SaaS, logistics, enterprise tech and more. I've helped brands build the credibility infrastructure that shortens sales cycles and expands market authority.If you're a SaaS CMO tired of content that looks good in a dashboard but doesn't move the market, let's talk.📩 DM me or connect at tom@theinfluencemarketer.com And don't take my word for it. Scroll down and hear from the CMOs and marketing leaders I've worked with.
Highlights
- Consistent Creator — 41 posts in 30d · top 5%
- Top 5% in United States — Ranked #214 of 6000 creators
- Top 10% in Marketing & Advertising — Ranked #102 of 1424 creators
- Big Audience — 16,531 followers · top 25%
Recent posts
Your buyers are already asking AI agents questions about your category. Yes, it's happening right now, today. They're not asking your website. They're not reading your white paper. They're typing a question into ChatGPT, Claude, or Perplexity and waiting for an answer. Here's the problem: most B2B brands still think visibility means showing up in search results via traditional SEO. That worked when buyers clicked through ten blue links and evaluated sources themselves. But AI agents don't work that way. They synthesize - which is different. They pull from what looks credible, what shows
9 reactions · 2 comments · 0 reposts
Your buyer already decided you weren't credible enough. They just haven't told you yet.😒 Most SaaS CMOs think the problem is late-stage objections. Wrong pricing. A competitor who showed up with a better demo. A stakeholder who went cold. None of that is the real problem, though. The real problem happened six months earlier when your buyer was asking questions in a Slack channel you're not in. When they listened to a podcast where your category came up, and your name didn't. When they searched LinkedIn for takes on the problem you solve and only saw your competitors' voices. By the
15 reactions · 7 comments · 2 reposts
Most CMOs still judge a press hit by domain authority and how many people saw it on LinkedIn. That's the old way of looking at things because it misses why earned media matters now. FPT Americas's AI lead, Niranjan Krishnan, got quoted in Inc. this week: "Ideas are a dime a dozen. LLMs are pennies a prompt. Execution is priceless." Good line, good visibility, no doubt. But the real value isn't the traffic that article gets today. It's that Inc.com is now a source an LLM can cite. When a buyer asks ChatGPT or Perplexity who actually knows AI implementation, that's exactly the kind of i
29 reactions · 9 comments · 2 reposts
Last updated 2026-08-04