Suzie Yorke — Growth-Obsessed Brand Builder | CEO & CMO | Founder of $100M+ Brand | 11X Ironman racer | Marketing & Fractional CMO 🏳️🌈 10+ Awards Winner | Suzie’s 4P’s Method | 20+ years in 5 CPG MultiNationals | Speaker & Author
Growth-Obsessed Brand Builder | CEO & CMO | Founder of $100M+ Brand | 11X Ironman racer | Marketing & Fractional CMO 🏳️🌈 10+ Awards Winner | Suzie’s 4P’s Method | 20+ years in 5 CPG MultiNationals | Speaker & Author
Suzie Yorke ranks #296 of 18,566 LinkedIn creators in E-commerce Growth & D2C, and is a standout voice in Canada. They have 29.0K followers and published 27 posts in the last 60 days at a 0.3% average engagement rate.
- 29.0K followers
- 27 posts / 60d
- 0.3% avg engagement
- 150 follower growth / 30d
The roast
Suzie lists 11 Ironman races, yet spends 22 posts a month proving the hardest thing she’s ever done is try to stay relevant on an algorithm that clearly hasn't noticed her. She claims "Fat is back," which explains why her engagement rate is currently clinging to life at a staggering 0.3 percent.
About Suzie
Ranked #1 Top Growing company in Canada 2021 in Globe & Mail Report on Business Report! 🎉💥🥇🙌. Started a rocket ship food start-up: Love Good Fats that just exceeded $100mil in Revenue in just over 3 years!🚀🚀🚀🚀 A proud mom, partner 🏳️🌈, Marketing CPG Executive and now, first time entrepreneur (at age 50!) on a fierce Mission to spread the word that Fat is back and Sugar it out! 11x Ironman athlete, cyclist, marathon runner fueled back then on low fat nutrition... that did not work! Award winner: - 2023 Top 25 Women of Influence ® Award - 2022 LGBT+ Business Advocate - 2021 Women of Inspiration- Special Recognition Entrepreneur Award - 2021 RevolutionHer Entrepreneur Role Model Award - 2021 Globe & Mail Report on Business #1 Top Growing Company in Canada - 2021 Revolution Her Entrepreneurship Impact Award - 2020 RBC Canadian Women Entrepreneur Award - 2019 Top 100 Most Powerful Women Award I’ve always loved fats, but for years I avoided them because we all heard the “low fat” message for 40 years. So I neglected good nutrition, especially through stressful time. I was juggling work, my mom-of-two-cool-kids job and triathlons/races, and that did not jive well with low fat nutrition - my body and my health suffered. So I’ve spent the last three years researching nutrition and uncovering misinformation about sugar and fats. this led me to create a delicious line of snacks so that North Americans can eat and enjoy good fats on the go! did I mention they are delicious? We now have 10 ridiculously delicious bars. Loaded with good fats, low in sugar (1-2 gr only) and ridiculously delicious. Keto friendly (LCHF - Low Carbs High Fats) the bars are healthier nutrition: more energy, feel fuller longer and feel satisfied. My brand Mission is to play a key role in getting North Americans eating more healthy fats, less sugar, feeling great about it and living healthier lives. Finally, fat is back! My brand will play a key role in getting North Americans eating more healthy fats, less sugar, feeling great about it and living healthier lives.
Highlights
- Top 5% in Canada — Ranked #10 of 506 creators
- Top 5% Creator — 27 posts in 30 days
- Top 5% Audience — 28,958 followers
- Top 5% in E-commerce Growth & D2C — Ranked #5 of 117 creators
Recent posts
After 5 years, 500+ recipes and finally launching our PURE Chocolate family, I'm curious about what REALLY matters to people when they buy chocolate. We've worked SO hard to create chocolate that's not only creamy and delicious, but also "healthy," i.e. with NO sugar added, HIGH prebiotic fibre, and clean, natural ingredients. Essentially, we're trying to redefine what a PURE chocolate bar can be. A bit like how pop has been redefined with healthier, functional alternatives! But after 35 years in the consumer goods business, I've learned that what WE think matters isn't always what consumer
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Own your factory or use a co-man? I’ve been asked this question non-stop for 10+ years. But first, celebrating the little WINS as we go: we WON our first significant PL bid! 🎉 Our awesome R&D team has put in 100+ hours since April and submitted 28 recipes across two very on-trend spaces: PURE craft-made chocolate and Functional Chocolates. And we nailed it. 🎯 I’ve shared lots here about why I wanted to buy/own our chocolate factory. Now, nearly seven months later, we can look back at that decision, and we’re starting to see the wins: ⚡ SPEED + CONTROL. We launched our 8 HERO SKUs in rec
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It’s back-to-work Monday morning... And a lot of you asked to see Mom’s little chocolate “store” after you read about it in my post on Saturday ❤️🍫 Well... here it is: this was the shelf in her hospital room. The Little Cacao Co. Actually, FIRST launched at Hôpital de Sainte-Agathe-des-Monts / CHSLD. Yup, our first “retail” location in Canada in August 😂 Our very first set of consumer eyes and taste buds. And they were a SUPER HIT 🙌🍫 🍫 PURE Chocolate BARS. No sugar added. With Pre-biotic fibre. 🥜 PURE Chocolate Covered NUTS. No sugar added. With Pre-biotic fibre. 🫘 PURE Chocolate B
81 reactions · 28 comments · 0 reposts
Last updated 2026-08-01