Sara Stella Lattanzio, B2B Marketing leader and advisor | Exploring the sweet spot between content marketing and AI | Steal my AI workflows @The Workflow | Lecturer @FHNW
B2B Marketing leader and advisor | Exploring the sweet spot between content marketing and AI | Steal my AI workflows @The Workflow | Lecturer @FHNW
- 54.9K followers
- 15 posts / 60d
- 0.3% avg engagement
- 573 follower growth / 30d
Sara Stella Lattanzio ranks #344 of 18,993 creators on the LinkedIn Ranking, working in Growth Marketing and based in Switzerland. They have 54.9K followers and published 15 posts in the last 60 days at a 0.3% average engagement rate.
The roast
Sara lectures at HWZ about modern channel strategy while maintaining a 0.2% engagement rate, proving she’s the only educator in Switzerland successfully teaching her students how to talk to absolutely no one. You’ve spent a decade building marketing systems that clearly prioritize your LinkedIn post count over your actual human audience.
About Sara Stella
Most B2B companies struggle to explain what they do clearly enough to make the right buyers stop and listen. I fix the story and build the systems to reach and convert the people who need to hear it. Over the last decade, I've built marketing functions from scratch and scaled them at sales-led B2B companies across SaaS and service-based businesses of all sizes, always working at the intersection of product marketing, content, and GTM strategy.54,000+ GTM professionals follow me on LinkedIn, I write a newsletter on AI-powered GTM playbooks, and I lecture on content distribution and modern channel strategy to postgraduate business leaders at FHNW and HWZ. I work on a fractional and advisory basis, helping B2B companies build go-to-market systems at the intersection of product marketing, content, and sales. If you want to work together, visit my website (featured section 👇) or email me: lattanzio.sara@gmail.com
Highlights
- Top 5% Audience
: 54,860 followers
- Top 5% in Switzerland
: Ranked #4 of 303 creators
- Top 10% Creator
: 15 posts in 30 days
- Top 10% Impact
: 178 avg engagements per post
Recent posts
I'm afraid people will forget how to read soon, the same way they forgot how to write with pen and paper. Oh wait…it’s already happening.
35 reactions · 39 comments · 0 reposts
“Positioning is marketing fluff; it’s just wording.” Meanwhile:
100 reactions · 35 comments · 2 reposts
Claude watermarking has content marketers spiraling, but all the conspiracy theories I'm seeing are just plain wrong. It's not a plagiarism detector. It's not a quality detector. It's not Anthropic secretly tagging my posts with "Sara wrote this with AI, arrest her." LinkedIn killed its AI writing feature and replaced it with a "seems like AI slop" button. Substack partnered with a detection tool that scores posts by percentage human versus AI, and called it fighting "Claudefishing." Fair enough, platforms are drowning in AI slop, and their move is checking who used Claude to generate conte
75 reactions · 36 comments · 2 reposts
Last updated 2026-08-01