Sara Stella Lattanzio — B2B Marketing leader and advisor | Exploring the sweet spot between content marketing and AI | Steal my AI workflows @The Workflow | Lecturer @FHNW
B2B Marketing leader and advisor | Exploring the sweet spot between content marketing and AI | Steal my AI workflows @The Workflow | Lecturer @FHNW
Sara Stella Lattanzio ranks #319 of 18,566 LinkedIn creators in Growth Marketing, and is a standout voice in Switzerland. They have 54.9K followers and published 15 posts in the last 60 days at a 0.3% average engagement rate.
- 54.9K followers
- 15 posts / 60d
- 0.3% avg engagement
- 573 follower growth / 30d
The roast
Sara lectures at HWZ about modern channel strategy while maintaining a 0.2% engagement rate, proving she’s the only educator in Switzerland successfully teaching her students how to talk to absolutely no one. You’ve spent a decade building marketing systems that clearly prioritize your LinkedIn post count over your actual human audience.
About Sara Stella
Most B2B companies struggle to explain what they do clearly enough to make the right buyers stop and listen. I fix the story and build the systems to reach and convert the people who need to hear it. Over the last decade, I've built marketing functions from scratch and scaled them at sales-led B2B companies across SaaS and service-based businesses of all sizes, always working at the intersection of product marketing, content, and GTM strategy.54,000+ GTM professionals follow me on LinkedIn, I write a newsletter on AI-powered GTM playbooks, and I lecture on content distribution and modern channel strategy to postgraduate business leaders at FHNW and HWZ. I work on a fractional and advisory basis, helping B2B companies build go-to-market systems at the intersection of product marketing, content, and sales. If you want to work together, visit my website (featured section 👇) or email me: lattanzio.sara@gmail.com
Highlights
- Top 5% Audience — 54,860 followers
- Top 5% in Switzerland — Ranked #4 of 303 creators
- Top 10% Creator — 15 posts in 30 days
- Top 10% Impact — 178 avg engagements per post
Recent posts
Most AI rollouts fail for the same reason most diets fail. Nobody tracked the baseline before they started. Companies buy the tool, run the pilot and then can't say if something improved or not. The reason: nobody calculated the cost of the problem in the first place. Cam Trew, an ex-software engineer who now runs Headcount, saw this happen enough times that he built a diagnostic audit to fix it. His clients run it before they spend a cent on "AI transformation." Here's how it works: 1️⃣ Find the one workflow bleeding the most time and money, and put a real $$$$ number on it. Not a vib
22 reactions · 8 comments · 2 reposts
Oh, and they resuscitated Fable as well.
10 reactions · 2 comments · 0 reposts
"Every app saves me 168 hrs a week." - AI bro, 2026
71 reactions · 67 comments · 2 reposts
Last updated 2026-08-01