Sarah Clay — Helping leadership teams win on LinkedIn through trust, not tactics 🟧 Employee Advocacy Specialist 🟪 Speaker 🟧 Author of ‘Employee Advocacy on LinkedIn’ 🟪 Keynote speaker 🟧 Cyclist 🚴‍♀️ Freeman - Marketors

About Sarah

Most companies are doing LinkedIn the wrong way. I'm here to help you fix that. DM me to find out how, or read on to find out more. What are the mistakes I see? They’re posting regularly.They’ve got a strategy.Their teams are “on LinkedIn”.And yet… nothing is really happening. There are no meaningful conversations, no increase in visibility that actually leads anywhere. There is no real commercial impact.That’s because LinkedIn has changed.It’s no longer about content volume or company pages. It’s about people. Even more specifically, LinkedIn is about trust. The most important asset a company has on LinkedIn isn't its company page: it's the personal profiles of its teams. This is where I come in.I work with leadership teams to turn LinkedIn into a strategic growth engine — not by posting more, but by changing how their people show up.Through my work in employee advocacy and leadership positioning, I help companies:🔸Build visibility in the right networks🔸Strengthen credibility at leadership level🔸Create opportunities through consistent, human engagement🔸Move away from “salesy” content to trust-led communicationMy approach is built around a 5 step process I have created called 'The Trust Advantage'I noticed that, in 2026, the companies that win on LinkedIn aren’t the loudest. They’re the most trusted. This led me to develop a 5 point plan which can be used on or off LinkedIn. I work with:• CEOs and leadership teams• Marketing leaders• Businesses who know LinkedIn should be working… but isn’tAcross sectors including construction, engineering, tech and professional services and more recently with creative industries such as film-making, marketing and design. Alongside consultancy and training, I’m also a worldwide speaker, working with organisations and events to help leadership teams understand what actually works on LinkedIn today — and why. I speak at internal corporate events as well as conferences focusing on marketing, sales, communication and visibility. 🧑🏻‍🦰 ABOUT METrained as a lawyer Produced TV and music videosRan marketing and PR departments then set up my own social media agencyTrained as a presenterIf you’re looking to:🔸Activate your team on LinkedIn properly🔸Increase visibility in a way that leads to opportunity🔸Position your leadership as credible voices in your industry🗣 Copy and paste this into your browser and let's chat: http://bit.ly/4r8W9lb✍🏼 DM me here📧 Email me: sarah@sarahclaysocial.com🎥 Ask for my presenter reel OR my speaker reel