Santiago Faus — Old GTM playbook is dead. Building what comes next | Founder at Maribou | Podcast host | History nerd

About Santiago

Business development has always been the part of building a company I find most compelling. The strategy behind identifying the right person, building the right message, and opening the right conversation. Most people treat go-to-market as a chore. I've always seen it as a craft. When AI started making that craft scalable in ways that simply weren't possible before, I saw an opportunity worth going all in on. I left the traditional path, spent a year and a half building and testing from the ground up, and came out the other side with a system that works. That's what Maribou Partners is built on. What we do: We design and install full go-to-market systems for B2B founders and service businesses. LinkedIn brand building, AI-powered warm inbound capture, and signal-based cold outbound, all working together and handed to you fully operational at the end of 120 days. The three parts: LinkedIn Brand Authority - Content, graphics, and a dedicated engagement specialist putting your profile in front of your ideal clients daily. By the time someone books a call, they already know who you are. Warm Inbound Capture - We identify who is visiting your website and LinkedIn, pull their verified contact data, and trigger personalized outreach automatically. People already interested in you stop slipping through the cracks. Cold Outbound at Scale - A verified list of 25,000+ contacts matched to your ideal customer, with personalized outreach triggered by real buying signals. Our SDR team handles every reply and books meetings straight onto your calendar. What clients see: Consistent pipeline of qualified appointments per week. 40,000+ LinkedIn impressions monthly. $2M+ in pipeline generated across clients. No SDR hires. No retainers. No guesswork. At day 120, everything transfers to you. The lists, the sequences, the infrastructure, the audience. Fully documented, fully yours. (DMs are always open)