Samantha Skyring — Demystifying the Salt Narrative | Speaker | Sustainability & Health Advocate | Taking South Africa Global | Heart-lead Founder @ Oryx Desert Salt | EO
Demystifying the Salt Narrative | Speaker | Sustainability & Health Advocate | Taking South Africa Global | Heart-lead Founder @ Oryx Desert Salt | EO
Samantha Skyring ranks #265 of 19,190 LinkedIn creators in Food Production, and is a standout voice in South Africa. They have 18.7K followers and published 22 posts in the last 30 days at a 0.9% average engagement rate.
- 18.7K followers
- 22 posts / 30d
- 0.9% avg engagement
- 430 follower growth / 30d
The roast
Samantha Skyring has spent years demystifying the salt narrative, which is a very poetic way of saying she’s the only person on earth who’s turned a grocery store aisle into a moral crisis. You’re not saving the planet with crystals, Samantha; you’re just the woman who looked at a shaker and decided it needed an ego.
About Samantha
The Problem Most People Aren’t Aware Of... You eat salt every day - but do you know the process it went through before it arrived on your kitchen table? – It may be bleached, refined, or stripped of minerals – 90% of sea salts contain microplastics – Rock salts are mined from non-renewable deposits – Many include anti-caking agents that block moisture - the very thing your body needs for hydration. Most people never question salt. But when I did, I realised: The salt you choose matters. It’s a health, sustainability, and source decision - one you make every day. What Changed Everything for Me: Sea salt is compromised. Oryx Desert Salt is as nature created it - clean, mineral-rich, and naturally sun-dried in the Kalahari Desert. Drawn from an ancient, ever-replenishing underground aquifer. No chemicals. No refining. Just pure desert salt that supports hydration, energy, and flavour. It’s more than a product. It’s a return to truth: • A renewable source • Refillable, recyclable packaging • Real community impact through Project Biome A European practitioner once told me: “The purity of your salt mirrors the purity of your intentions - both a reflection of South Africa’s heart and soul.” That reminded me this isn’t just about product - it’s about people, and reconnecting to what’s real. Who I Am: I’m Samantha Skyring, founder & CEO of Oryx Desert Salt. I offer people and businesses a way to replace processed, polluted salts with clean, mineral-rich desert salt they can trust. To launch Oryx, I sold my home and bought 34 tonnes of salt - with no guarantee it would sell. That leap of faith shaped how I lead and why I mentor founders today. I believe business can be ethical, regenerative, and profitable - all at once. What I Do: I help retailers, chefs, food producers and wellness leaders source a salt that delivers on taste, ethics, and trust: – Retail & Gift Packs – Refill Systems with ceramic grinders – Bulk orders up to 20 kg / 1 tonne – Practitioner education and training Proof It Works: • Stocked by major SA retailers incl. Woolworths & Pick n Pay • Served in 3 500 + restaurants • On shelves in Whole Foods Market (USA) • Supplied to JetBlue Airlines (150 000 sachets/month) • Certified microplastic-free, lab-tested purity • 894 500+ plastic grinders kept out of landfill in 2024 - over 12 containers saved Let’s Connect: If you want a salt that sells, serves, and stands for something — let’s talk. Message me “Salt Disruptor” for our deck or price list. Or just connect. I’ll know what to do.
Highlights
- Big Audience — 18,741 followers · top 10%
- Top 10% in South Africa — Ranked #4 of 54 creators
- Top 10% in Food Production — Ranked #10 of 131 creators
- Consistent Creator — 11 posts in 30d · top 10%
Recent posts
Has anyone else noticed how much buying behaviour has changed this year? I have been hearing it from so many brands, and feeling it in the market too. 2026 has been a difficult year for a lot of businesses, especially small businesses. People are pulling back, thinking harder, delaying purchases, and choosing much more carefully where their money goes. And honestly, I understand it. Life is expensive. The world feels uncertain. People are having to make more conscious decisions about what they really need, what they can wait on, and where they can save. For small businesses, I think this
87 reactions · 7 comments · 0 reposts
I've been thinking a lot about the gap between what we say we value and what we actually spend our money on. Whether we like it or not, money has become one of the ways we show what we value. We say we value our health, our bodies, our energy, and what we put into ourselves, and I believe most of us genuinely do. Yet a refillable grinder that will last years and doesn't grind plastic into your food… filled with clean desert salt for around $7 feels expensive. I find that curious... Because salt is not something we use once and forget about. It sits in our kitchen, goes into almost every
51 reactions · 6 comments · 0 reposts
Why does a $7 cappuccino feel normal, but a $6.49 refillable salt grinder feels expensive? The coffee is gone in five minutes. The grinder is used every day, refilled again and again, and kept in the kitchen for years. This boggles my mind… A $6.79 salt refill box fills our grinders about 2.5 times, which works out to roughly $2.70 per refill. So where is the value gap? We keep buying the coffee, but hesitate over quality salt that goes into almost every meal and supports flavour, hydration, and how our bodies function. I’m not saying don’t buy the coffee. I love a good coffee. But I do
36 reactions · 22 comments · 0 reposts