Samantha Skyring — Demystifying the Salt Narrative | Speaker | Sustainability & Health Advocate | Taking South Africa Global | Heart-lead Founder @ Oryx Desert Salt | EO
Demystifying the Salt Narrative | Speaker | Sustainability & Health Advocate | Taking South Africa Global | Heart-lead Founder @ Oryx Desert Salt | EO
Samantha Skyring ranks #262 of 18,566 LinkedIn creators in Food Production, and is a standout voice in South Africa. They have 18.7K followers and published 20 posts in the last 60 days at a 0.9% average engagement rate.
- 18.7K followers
- 20 posts / 60d
- 0.9% avg engagement
- 430 follower growth / 30d
The roast
Samantha Skyring has spent years demystifying the salt narrative, which is a very poetic way of saying she’s the only person on earth who’s turned a grocery store aisle into a moral crisis. You’re not saving the planet with crystals, Samantha; you’re just the woman who looked at a shaker and decided it needed an ego.
About Samantha
The Problem Most People Aren’t Aware Of... You eat salt every day - but do you know the process it went through before it arrived on your kitchen table? – It may be bleached, refined, or stripped of minerals – 90% of sea salts contain microplastics – Rock salts are mined from non-renewable deposits – Many include anti-caking agents that block moisture - the very thing your body needs for hydration. Most people never question salt. But when I did, I realised: The salt you choose matters. It’s a health, sustainability, and source decision - one you make every day. What Changed Everything for Me: Sea salt is compromised. Oryx Desert Salt is as nature created it - clean, mineral-rich, and naturally sun-dried in the Kalahari Desert. Drawn from an ancient, ever-replenishing underground aquifer. No chemicals. No refining. Just pure desert salt that supports hydration, energy, and flavour. It’s more than a product. It’s a return to truth: • A renewable source • Refillable, recyclable packaging • Real community impact through Project Biome A European practitioner once told me: “The purity of your salt mirrors the purity of your intentions - both a reflection of South Africa’s heart and soul.” That reminded me this isn’t just about product - it’s about people, and reconnecting to what’s real. Who I Am: I’m Samantha Skyring, founder & CEO of Oryx Desert Salt. I offer people and businesses a way to replace processed, polluted salts with clean, mineral-rich desert salt they can trust. To launch Oryx, I sold my home and bought 34 tonnes of salt - with no guarantee it would sell. That leap of faith shaped how I lead and why I mentor founders today. I believe business can be ethical, regenerative, and profitable - all at once. What I Do: I help retailers, chefs, food producers and wellness leaders source a salt that delivers on taste, ethics, and trust: – Retail & Gift Packs – Refill Systems with ceramic grinders – Bulk orders up to 20 kg / 1 tonne – Practitioner education and training Proof It Works: • Stocked by major SA retailers incl. Woolworths & Pick n Pay • Served in 3 500 + restaurants • On shelves in Whole Foods Market (USA) • Supplied to JetBlue Airlines (150 000 sachets/month) • Certified microplastic-free, lab-tested purity • 894 500+ plastic grinders kept out of landfill in 2024 - over 12 containers saved Let’s Connect: If you want a salt that sells, serves, and stands for something — let’s talk. Message me “Salt Disruptor” for our deck or price list. Or just connect. I’ll know what to do.
Highlights
- Top 5% in South Africa — Ranked #2 of 53 creators
- Top 5% in Food Production — Ranked #5 of 122 creators
- Top 5% Creator — 20 posts in 30 days
- Top 10% Audience — 18,741 followers
Recent posts
I went into the warehouse with a cake to surprise my team for my 55th birthday. But instead, they managed to surprise me instead 😂 And in the most beautiful way! It was the first time in a few years that I’d been at the warehouse on my birthday. And when I arrived, they had a cake waiting for me, a beautiful photo printed, and a whole little surprise planned. I genuinely had no idea and I was completely blown away. They made me cry with the amount of thought and effort to make it special. I feel very lucky to work with people who show up for me like this. Not just on my birthday. Every
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Starting Oryx as a single mom of a toddler was not easy. But wanting to build something of my own was not new to me. I think I had that in me very young. When I was 13, my family went through a difficult financial time and there was no money for pocket money or the things my friends had. So I decided I would earn it myself. I got two jobs. I delivered newspapers after school and on weekends I was up at 4am to work in the bakery at our local Pick n Pay. I think that was probably the first time I realised I could just go out and make a plan. My working life after that was definitely not a
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Some very exciting news for ORYX DESERT SALT. We are being featured on SA Future50 across East Coast Radio, Jacaranda FM (94.2) and Smile 90.4 FM today, 1 September 2026, between 08:10 and 08:30. SA Future 50 is powered by FNB South Africa Business in collaboration with growth expert Pavlo Phitidis. Pavlo will be sharing our story as part of a campaign that celebrates South African businesses doing great things and helping build the nation. We are thrilled to be part of it! Oryx has always been proudly South African. Sourced here, packed here, built here, and grown with the belief that So
68 reactions · 7 comments · 0 reposts
Last updated 2026-08-01