Renee Lynn Frojo — They tell you to tell your story, but I show you how. 👉 Strategic storytelling for thought leaders & changemakers. | Fractional Head of Brand | Workshop Facilitator | Community Builder | Retreat Host
They tell you to tell your story, but I show you how. 👉 Strategic storytelling for thought leaders & changemakers. | Fractional Head of Brand | Workshop Facilitator | Community Builder | Retreat Host
Renee Lynn Frojo ranks #406 of 18,774 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 16.5K followers and published 15 posts in the last 60 days at a 0.9% average engagement rate.
- 16.5K followers
- 15 posts / 60d
- 0.9% avg engagement
- — follower growth / 30d
The roast
Renee helps people tell their stories, which is fascinating considering her company is called A Good Reputation, yet she’s clearly spent the last decade perfecting the art of being entirely forgettable. She claims to be a Fractional Head of Brand, which is just consultant-speak for being the office ghost who charges by the hour to avoid actual work.
About Renee Lynn
My ability to spot a good story is how I landed my first job in journalism. But it was the decade I spent profiling startups, small businesses, nonprofits and some of San Francisco's most influential leaders that taught me how to tell one. A move into marketing and another decade participating in the creator economy—first with a food blog, then a motherhood magazine—is where I got to apply that skill to building audiences and influence for my own big ideas, projects and business. Storytelling, turns out, is the ultimate skillset in a quickly changing world to earn attention, trust, buy-in and belief for whatever it is you're doing. So now, leaders and entrepreneurs come to me when they need a strategic storyteller and networked creator.Together, we uncover and articulate:1. A clear narrative that becomes the throughline of your work.2. A simple, sustainable plan and process for consistently sharing that narrative across all channels. 3. A bank of differentiated ideas pulled from stories and experiences you can use everywhere. 4. A shorter sales, decision or action cycle. 5. A community of collaborators.6. An overall less time-consuming (and more enjoyable) way to do brand marketing. Competence in what you do is no longer enough. You need to build credibility with the people you're trying to reach.Because with so much noise and competition, we all need a reason to care—we need to feel a connection. And if you can do that, not only will you stand out, you will find exactly where you fit in.
Highlights
- Top 5% in United States — Ranked #172 of 6048 creators
- Top 10% in Marketing & Advertising — Ranked #86 of 1442 creators
- Consistent Creator — 15 posts in 30d · top 10%
- Big Audience — 16,511 followers · top 25%
Recent posts
I hate to admit this in this economy, but I had six interviews this summer for jobs that I didn’t even apply for. These were jobs for content positions and “head of storytelling” that had hundreds of applicants. But the hiring managers reached out to me to ask if I wanted to talk about the role. I said sure because sometimes I can spin these calls into contract work. Also, I never want to turn down an opportunity to meet someone and explore what they have to offer. But I wasn’t seriously interested in any of these positions. Business is going well. I have a steady fractional client that I
36 reactions · 19 comments · 1 reposts
Don’t like that person’s opinion? SMASH THAT AI SLOP BUTTON! Hate that creator’s face? SMASH THAT AI SLOP BUTTON! Jealous of that guy’s popularity? SMASH THAT AI SLOP BUTTON! Spot an em-dash in the copy? SMASH THAT AI SLOP BUTTON! Think that girl’s selfie belongs on OnlyFans and NOT THIS PROFESSIONAL platform?! SMASH THAT AI SLOP BUTTON! Yeah, so, considering the fact that most people seem to believe anything with an em dash or pattern of 3 is AI, this new AI-slop "gotcha" button is gonna be great. Super accurate, no doubt. Because the masses really have an eye for that kind of
211 reactions · 123 comments · 2 reposts
The first thing my daughter asks when I show her anything on the internet or tell her a story I heard is, “Wait, is that real?” The next question is about the source and probability of the image, video or story in question being generated by AI. She’s 11. And while I think she’s developing better media literacy habits than most adults, I also worry about her ability to trust anything anymore ever—unless, of course, she experiences whatever it is in real life with all five senses. As someone whose business is mostly built around genuinely connecting with people on the internet, I’m worrie
32 reactions · 29 comments · 1 reposts
Last updated 2026-08-04