Rand Fishkin, Co-author of Zero Click Marketing (preorder now!), founder of SparkToro, Alertmouse, & Snackbar Studio

Co-author of Zero Click Marketing (preorder now!), founder of SparkToro, Alertmouse, & Snackbar Studio

  • SparkToro
  • Computer Software
  • United States
Rank
#55of 18,997
  • 221.3K followers
  • 35 posts / 60d
  • 0.2% avg engagement
  • - follower growth / 30d

Rand Fishkin ranks #55 of 18,997 creators on the LinkedIn Ranking, working in Computer Software and based in United States. They have 221.3K followers and published 35 posts in the last 60 days at a 0.2% average engagement rate.

The roast

Rand Fishkin's got three companies and a book coming out, which, for a guy with a 0.22% engagement rate, means he's either a marketing genius or just really, *really* good at convincing his wife to co-sign loans.

About Rand

I'm the cofounder and CEO of three companies: SparkToro, software that makes audience research accessible to everyone, indie game maker Snackbar Studio, and the vastly superior alternative to Google Alerts: Alertmouse. I'm also the author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship topics. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Recent posts

  • I recently analyzed my last ~100 LinkedIn, Twitter, and Threads posts: - posts about marketing research do best; those about non-marketing topics do worst - day of the week doesn't seem to matter much, nor does image vs. video vs. just text - THE BIG ONE: my posts containing links get ~1/12th the impressions of my posts without (excluding 2 outliers) 😯 That last finding doesn't match what a couple recent, larger-scale studies found. The first, by PlayerSells, looked at 6.4M posts from 285K accounts on Twitter/X and found 10% lower engagement on posts w/ links. The other, from Flypost, lo

    107 reactions Β· 52 comments Β· 3 reposts

  • "You should post on Reddit!" Oh yeah... what's the actual value? Because it sure as heck ain't a customer acquisition channel. Definitely not for (most) B2B software companies. This clip is from a conversation I had with Paxton Gray over at 97th Floor's "The Campaign" podcast. The video's on YouTube as well. I haven't told this particular anecdote before, but figured I'd share since there's a lot of "Reddit for AI" obsession that's probably less valuable than the secondary channels/value we actually receive from it 😎

    118 reactions Β· 40 comments Β· 7 reposts

  • Got my first, early copy of Zero Click Marketing today (the rest ship out Oct 27)... and I've got a question for y'all: What factors go into choosing why you buy/read a business/marketing book? Is it the quality of the strategies? The usefulness of the tactics? Humor and warmth of the writing style? Surprising data or stories that resonate with you? For me, it's almost always about the author and the other work they've put out. I'll read that one blog or a few social posts and immediately rush to order. But I suspect the motivation's different for everyone πŸ€”

    895 reactions Β· 255 comments Β· 8 reposts

Last updated 2026-10-19