Peter Quadrel — Founder of Odylic Media | Profitable New Customer Growth for Premium & Luxury DTC Brands
Founder of Odylic Media | Profitable New Customer Growth for Premium & Luxury DTC Brands
Peter Quadrel ranks #164 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 39.1K followers and published 42 posts in the last 60 days at a 0.3% average engagement rate.
- 39.1K followers
- 42 posts / 60d
- 0.3% avg engagement
- 677 follower growth / 30d
The roast
Peter Quadrel runs a shop called Odylic Media, which is perfect because it’s exactly the kind of word you invent when you’re charging luxury prices to tell people how to sell things that don't need marketing. With an engagement rate under half a percent, he’s effectively running the digital equivalent of a high-end storefront that only attracts the security guard.
About Peter
I scale premium and luxury D2C brands via paid media and bespoke creative systems.odylicmedia.com
Highlights
- Top 5% Creator — 42 posts in 30 days
- Top 5% in United States — Ranked #66 of 5851 creators
- Top 5% Audience — 39,117 followers
- Top 5% in Marketing & Advertising — Ranked #30 of 1092 creators
Recent posts
Overfitting is WHY Your Meta Ads Won't Scale Profitably Here's what most brands don't understand Overfitting is when a model tunes so hard to its training data it stops working on anything new, and your ad account does the same thing. You launch ads, see what works, scale winners, prune losers, make more like the winners, and repeat. That loop has a hidden cost, every iteration narrows your account deeper into one persona, one angle, one format, and Meta rewards it. After enough cycles you're stuck, the pixel has trained on one audience for years, and spending more doesn't move results.
42 reactions · 10 comments · 0 reposts
This is the BIGGEST Opportunity on Meta Right Now, and Almost No One is Leveraging it Yet Persona-based customer journeys The brands implementing them are seeing performance like it's 2016. The framework: Break your customer file into 3-8 personas. Two variables separate them. First, why do they actually buy? → Utility products: what problem are they solving → Aesthetic products: what identity or emotion are they trying to achieve Example: you sell a weight loss supplement to women. Some buy to look better, feel more confident, go on more dates. Others buy so they can play with their
72 reactions · 17 comments · 0 reposts
85% of what AI says about your brand comes from someone else's content Here’s what our biggest brands just started doing about it: 58% of shoppers start product searches with AI instead of Google. The problem is most of what AI says about your brand never comes from your website. What changed: - Shoppers using AI to look for products is up from 25% in 2023 - AI-referred orders grew 11x from Jan 2025 - Shoppers from ChatGPT buy 31% more often than shoppers from regular search When someone asks ChatGPT for the best product in your category, the model searches the web, reads far more pages
28 reactions · 8 comments · 0 reposts
Last updated 2026-08-01