Peter Quadrel, Founder of Odylic Media | Profitable New Customer Growth for Premium & Luxury DTC Brands

Founder of Odylic Media | Profitable New Customer Growth for Premium & Luxury DTC Brands

  • Odylic Media
  • Marketing & Advertising
  • United States
Rank
#178of 18,993
  • 39.1K followers
  • 42 posts / 60d
  • 0.3% avg engagement
  • 677 follower growth / 30d

Peter Quadrel ranks #178 of 18,993 creators on the LinkedIn Ranking, working in Marketing & Advertising and based in United States. They have 39.1K followers and published 42 posts in the last 60 days at a 0.3% average engagement rate.

The roast

Peter Quadrel runs a shop called Odylic Media, which is perfect because it’s exactly the kind of word you invent when you’re charging luxury prices to tell people how to sell things that don't need marketing. With an engagement rate under half a percent, he’s effectively running the digital equivalent of a high-end storefront that only attracts the security guard.

About Peter

I scale premium and luxury D2C brands via paid media and bespoke creative systems.odylicmedia.com

Highlights

  • Top 5% Creator

    : 42 posts in 30 days

  • Top 5% in United States

    : Ranked #66 of 5851 creators

  • Top 5% Audience

    : 39,117 followers

  • Top 5% in Marketing & Advertising

    : Ranked #30 of 1092 creators

Recent posts

  • Half Your Ads Don't Make a Single Sale ⠀ And what they do with that budget is nothing alike ⠀ I split every ad by who Meta actually showed it to. New customers, engaged non-buyers, past buyers, across thousands of ad days. ⠀ Start with where the budget get allocated. ⠀ → Cold budget: the biggest 10% of ads take 69% of it ⠀ → Engaged budget: the biggest 10% of ads take 68% of it ⠀ → Past buyers are the exception. There the biggest 10% take 84% ⠀ So cold and warm concentrate the same on the spend level, but revenue looks different. ⠀ → 19% of ads carry 80% of the budget, 11% of ads carry 80% o

    11 reactions · 2 comments · 0 reposts

  • You Have 30 Days To Max Out Net New Reach, Starting NOW ⠀ October is the (second) best time to prospect for new customers of the year. ⠀ November and December are when a larger share of budget will move to lower funnel. People you reach this month have some of the highest odds of the year to buy in the next 60 days, and the ones who convert now are a strong bet for a SECOND order in November or December. ⠀ How we're pushing net new reach this month (without offers): ⠀ 1. Partnership ads with diverse creators who each represent a different segment ⠀ 2. New formats and placements: carousels, st

    13 reactions · 3 comments · 0 reposts

  • Meta Picks Your Winner in 72 Hours on 1 Purchase ⠀ And waiting for 50 conversions won't make that pick more profitable ⠀ A few months ago I showed that Meta picks a winning ad within 72 hours. This time I checked what that ad had to show for itself... ⠀ I pulled 703 launches where 3+ new ads went live in one ad set on the same day. ⠀ First question: what did Meta know at 72 hours? ⠀ → The ad it went on to fund had a median of 1 purchase, and 37% had zero ⠀ → The ad set was pacing a median of 7 conversions a week, and 9 in 10 launches were under 50 ⠀ → The 72 hour favorite still led spend in

    23 reactions · 4 comments · 0 reposts

Last updated 2026-08-01