Peter Quadrel — Founder of Odylic Media | Profitable New Customer Growth for Premium & Luxury D2C Brands
Founder of Odylic Media | Profitable New Customer Growth for Premium & Luxury D2C Brands
Peter Quadrel ranks #370 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 38.4K followers and published 27 posts in the last 30 days at a 0.4% average engagement rate.
- 38.4K followers
- 27 posts / 30d
- 0.4% avg engagement
- — follower growth / 30d
The roast
Peter Quadrel runs a shop called Odylic Media, which is perfect because it’s exactly the kind of word you invent when you’re charging luxury prices to tell people how to sell things that don't need marketing. With an engagement rate under half a percent, he’s effectively running the digital equivalent of a high-end storefront that only attracts the security guard.
About Peter
I scale premium and luxury D2C brands via paid media and bespoke creative systems.odylicmedia.com
Highlights
- Big Audience — 38,440 followers · top 5%
- Top 5% in United States — Ranked #139 of 5205 creators
- Consistent Creator — 27 posts in 30d · top 5%
- Top 5% in Marketing & Advertising — Ranked #41 of 931 creators
Recent posts
Controversial Meta Ad Propaganda I'm Pushing → High CPMs are good. You're buying attention that converts. → Hook rate has minimal impact on revenue. Stop only optimizing for it. → Incrementality is the only truth. → Broad targeting always wins over a long enough window. → You have to pick one: predictable volume or predictable efficiency. → Net new reach is the most critical metric for future NC revenue. → You need 70%+ margins or a 2-3x 12mo LTV to really scale. → Statics are the most efficient way to test new angles. → The majority of metrics in Ads Manager are useless. → Spend is
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The NEW Summer 2026 Meta Account Structure 8+ Figure Brands are Using Optimized for new customer efficiency Meta has a number of updates in just the past few months, here's what's new: 1. Value Rules You can finally tell the algorithm what each customer is worth before it spends a dollar. Four cohorts priced from +1,000% down to -90%. Drop existing customers to -90% so the few that slip past your exclusions get bought for pennies. Discount engaged audiences around 20% so you stop paying cold prices for warm traffic. 2. Customer Lifecycle Strategy A new ad set setting that lets a
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We've spent over $25M on this partnership ad setup It's the most profitable structure on Meta, and most accounts build it wrong. Partnership ads (creator ads, whitelisting, dark posts) are the highest-performing format on Meta right now. Most engaging, lowest CPMs, and the one Meta pushes hardest internally. The structure is simple. One CBO campaign on highest volume, with a single ad set for every partner you work with. Ten creators means ten ad sets, and every ad a creator makes for you lives inside their own ad set. We've run ABO and CBO side by side in the same accounts and the C
55 reactions · 13 comments · 0 reposts