Matty Piazzi — Founder & CEO at bpurple

Founder & CEO at bpurple

Matty Piazzi ranks #466 of 18,341 LinkedIn creators in Health, Wellness & Fitness, and is a standout voice in United Arab Emirates. They have 80.2K followers and published 30 posts in the last 30 days at a 0.2% average engagement rate.

The roast

Matty Piazzi claims he pivoted from skiing because he wasn’t top three, which is a convenient way to say he retired because he couldn't handle finishing fourth. It’s fitting he founded bpurple, a brand name that sounds like the noise you make when you finally realize your 80,000 followers are just bots waiting for the platform to delete you.

About Matty

Who am I? I grew up in a humble family, with very little, in one of the most beautiful villages on Earth: Moena, also known as “The Fairy of the Dolomites", in Italy. From a young age, I’ve always been drawn to three things: sports, wellness, and entrepreneurship.I didn’t fully understand why back then, but I always felt my future would be in one of those areas. I started with football, then discovered cross-country skiing at nine. My early results? Honestly, not great. But sport teaches you discipline, and that changed everything. By 18, I was consistently ranking in the top five in Italy in my category.A strong result, but not enough to turn it into a real career. At that level, top three is what matters. So at 18, I made a decision: my future wouldn’t be in sports. That moment pushed me to explore new paths. And that’s where everything started to shift.▶︎ 2013: Started out as a Personal Trainer at Body Energy Wellness Club in Verona, Italy. Worked with over 200 clients and did more than 10,000 personal training sessions.▶︎ 2014: Launched MP Fit Wellness, a wellness studio focused on weight loss.▶︎ 2015: Expanded MP Fit Wellness to include nutritionists and psychologists.▶︎ 2016: Rolled out one of Italy’s first wellness apps, connecting with clients all over the country.▶︎ 2017: Started offering wellness services for small and medium-sized businesses.▶︎ 2020: Created Moonly, a wellbeing solution for corporate teams in Italy.▶︎ 2024: Stealth Startup▶︎ 2026: Founded bpurpleHere you’ll find what I’ve learned from 10+ years running my wellness studio, helping hundreds of people build eating habits that actually last. My goal is to share the same tools so you can improve your relationship with food.You’ll hear the best moments from Purple Tea Show, my daily live show on social media where I answer real questions in real time.Ciao ciao.

Highlights

Recent posts