Matt Barker — Founder @ Your Next Post and Mattbarker.xyz. I make writing on LinkedIn Fast, Easy & Fun.
Founder @ Your Next Post and Mattbarker.xyz. I make writing on LinkedIn Fast, Easy & Fun.
Matt Barker ranks #47 of 18,566 LinkedIn creators in Higher Education, and is a standout voice in United Kingdom. They have 194.4K followers and published 48 posts in the last 60 days at a 0.2% average engagement rate.
- 194.4K followers
- 48 posts / 60d
- 0.2% avg engagement
- 2.0K follower growth / 30d
The roast
Matt Barker spent 15 years in marketing just to reach a point where his entire business model is teaching people how to write posts about how to write posts. He claims he’s anti-algorithm, yet he’s currently churning out 46 posts a month to chase a 0.21% engagement rate. He’s not a copywriter; he’s a digital hobbyist who’s somehow convinced 190,000 people to watch him paint a fence for a living.
About Matt
Most LinkedIn writing advice is surface level rubbish. Formatting tips. Algorithm hacks. The same recycled stuff. It doesn't REALLY work. And deep down, you already know that. What actually works is simpler (and harder) than any hack: Learning to write from your own Lived Experience, in your own voice, in a way your reader actually wants to read. That's what I teach. -My name's Matt Barker. I've spent 15 years in marketing. I'm not a guru who stumbled into this. I'm someone who built and delivered campaigns inside two £30M/year companies before going solo. I've seen how large-scale marketing works from the inside. I just happen to be particularly good at the writing part. For the last 4 years I've taken that experience onto LinkedIn. 2,600+ posts written. 190,000 followers built.3,000+ people taught.$3M+ in results driven for clients. And I was the ranked #1 creator in the UK for copywriting and content marketing in 2024 and 2025 (via Favikon). Here's what a few of my incredible clients have said after working with me: 💬 "I closed a $40K project during our 30-day engagement. LinkedIn now feels easier — and even fun." — Karen Weinstein, Founder & Principal Consultant 💬 "He didn't just tweak my writing. He taught me how to THINK like a copywriter. I nicknamed him Captain Hook." — Ben Geleit, Personal Performance Coach 💬 "Before working with Matt, I wasted hours staring at a blank screen — despite delivering $2.4B in tech projects. In 4 weeks I grew by 1,500 followers and hit 850,000 impressions." — Michael, Head of Engineering at Amazon- My approach is simple. No fancy decks. No complex frameworks. No jargon. Plain English. Practical methods. I show you, I don't just tell you. I'm a visual, practical learner myself. So wherever I can, I'll demonstrate what I'm teaching rather than lecture you through it. You won't walk away with a pretty PDF you never open. You'll walk away knowing exactly how to write a post, why it works, and how to repeat it without burning out.- There are a few ways we can work together: 1. 1-1 Coaching — for professionals who want to build the skill themselves2. DFY Ghostwriting — for those who want the results without the writing3. Your Next Post — my private community for LinkedIn writers at every level4. Digital Products — workshops, courses and trainings you can start today See exactly what's available and how it all works: 👉 mattbarker.xyz Or just send me a DM quoting "your about section" so i know where you came from :) Speak soon,MB.
Highlights
- Top 1% Audience — 194,368 followers
- Top 1% in United Kingdom — Ranked #10 of 1840 creators
- Top 1% Creator — 48 posts in 30 days
- Top 5% Impact — 415 avg engagements per post
Recent posts
I've closed around $1.5M revenue for my one person business over the last 5 years. But I still do outreach. And I'm shocked at how many people are dismissive or arrogant towards it. This week I ran a simple outreach campaign on LinkedIn using Sales Nav for an offer I'm running in August. It's a LinkedIn focussed offer. So technically anyone who uses LinkedIn could be an ICP. But I use Sales Nav to narrow down my ICP my job title, activity etc. Then I write up a simple message that is about 3 sentences long explaining: - what i'm running - when it's running - what the outcome is And a sim
128 reactions · 146 comments · 0 reposts
I've spent 5 years helping experienced operators turn LinkedIn into a legit revenue channel for their business. But weirdly, the best positioned ones always resist the hardest. Get a load of this: 3 weeks ago I got on a call with an executive search consultant. He's spent 14 years placing CFOs. He started on his own about a year ago and he said "the phone just kept ringing." He's fully booked and has never posted a thing on LinkedIn. But he came to me because he knows a full pipeline relying solely on referrals isn't a controlled pipeline. It's great, but you gotta have another channel g
111 reactions · 120 comments · 0 reposts
I f**ked up my summer. 3 weeks ago I got a tattoo of my daughter's name. But then I couldn't swim or sit in the sun for 2 weeks. For context, I live in Cyprus. It's 35 degrees right now and my whole lifestyle is basically: - work on my writing community, Your Next Post - work with my 1-1 clients - drink coffee - hang out with my wife and daughter - beach / pool / sun That's basically my whole lifestyle gone. I know, first world problems guys. But despite ruining my summer for a brief moment, heres' the wonderful thing about how I run my business: I get to TELL you about it. I harp on a
247 reactions · 177 comments · 0 reposts
Last updated 2026-08-01