Matt Barker, Founder @ Your Next Post and Mattbarker.xyz. I make writing on LinkedIn Fast, Easy & Fun.

Founder @ Your Next Post and Mattbarker.xyz. I make writing on LinkedIn Fast, Easy & Fun.

  • Your Next Post
  • Higher Education
  • United Kingdom
Rank
#47of 18,566
  • 194.4K followers
  • 48 posts / 60d
  • 0.2% avg engagement
  • 2.0K follower growth / 30d

Matt Barker ranks #47 of 18,566 creators on the LinkedIn Ranking, working in Higher Education and based in United Kingdom. They have 194.4K followers and published 48 posts in the last 60 days at a 0.2% average engagement rate.

The roast

Matt Barker spent 15 years in marketing just to reach a point where his entire business model is teaching people how to write posts about how to write posts. He claims he’s anti-algorithm, yet he’s currently churning out 46 posts a month to chase a 0.21% engagement rate. He’s not a copywriter; he’s a digital hobbyist who’s somehow convinced 190,000 people to watch him paint a fence for a living.

About Matt

Most LinkedIn writing advice is surface level rubbish. Formatting tips. Algorithm hacks. The same recycled stuff. It doesn't REALLY work. And deep down, you already know that. What actually works is simpler (and harder) than any hack: Learning to write from your own Lived Experience, in your own voice, in a way your reader actually wants to read. That's what I teach. -My name's Matt Barker. I've spent 15 years in marketing. I'm not a guru who stumbled into this. I'm someone who built and delivered campaigns inside two £30M/year companies before going solo. I've seen how large-scale marketing works from the inside. I just happen to be particularly good at the writing part. For the last 4 years I've taken that experience onto LinkedIn. 2,600+ posts written. 190,000 followers built.3,000+ people taught.$3M+ in results driven for clients. And I was the ranked #1 creator in the UK for copywriting and content marketing in 2024 and 2025 (via Favikon). Here's what a few of my incredible clients have said after working with me: 💬 "I closed a $40K project during our 30-day engagement. LinkedIn now feels easier — and even fun." — Karen Weinstein, Founder & Principal Consultant 💬 "He didn't just tweak my writing. He taught me how to THINK like a copywriter. I nicknamed him Captain Hook." — Ben Geleit, Personal Performance Coach 💬 "Before working with Matt, I wasted hours staring at a blank screen — despite delivering $2.4B in tech projects. In 4 weeks I grew by 1,500 followers and hit 850,000 impressions." — Michael, Head of Engineering at Amazon- My approach is simple. No fancy decks. No complex frameworks. No jargon. Plain English. Practical methods. I show you, I don't just tell you. I'm a visual, practical learner myself. So wherever I can, I'll demonstrate what I'm teaching rather than lecture you through it. You won't walk away with a pretty PDF you never open. You'll walk away knowing exactly how to write a post, why it works, and how to repeat it without burning out.- There are a few ways we can work together: 1. 1-1 Coaching — for professionals who want to build the skill themselves2. DFY Ghostwriting — for those who want the results without the writing3. Your Next Post — my private community for LinkedIn writers at every level4. Digital Products — workshops, courses and trainings you can start today See exactly what's available and how it all works: 👉 mattbarker.xyz Or just send me a DM quoting "your about section" so i know where you came from :) Speak soon,MB.

Highlights

  • Top 1% Audience

    : 194,368 followers

  • Top 1% in United Kingdom

    : Ranked #10 of 1840 creators

  • Top 1% Creator

    : 48 posts in 30 days

  • Top 5% Impact

    : 415 avg engagements per post

Recent posts

  • Last week I posted about how I intentionally plummeted my LinkedIn impressions. But OF COURSE, people thought I was lying. (read the post here: https://lnkd.in/p/ezEkiFGh) They thought I was lying and that I actually was just struggling with the "new algorithm". But the thing is: - I've been writing on LinkedIn since 2022 - I've seen things change SO much - I have written 1,000s of posts - I've kept posting through 100s of of dips and lulls - I've consulted and written for over 100 founder clients I feel like one of the OGs here / one of the old men of LinkedIn at this point 😂 But they

    128 reactions · 105 comments · 0 reposts

  • Last year I ran strategy on a LinkedIn post that generated $1M in pipeline for an agency CEO. Here's 1 important lesson to learn about content strategy: It's subjective. What generated $1M pipeline for one agency will generate $0 for another. Example #1: I run a one person consulting business helping agency CEOs build authority and get inbound from decision makers. For my business, posts about being a dad brings a ton of CEOs to my LinkedIn profile. So from there, I can start conversations. But for some of you, talking about being a dad or a mum won't sell shit. Example #2: 2 weeks

    55 reactions · 43 comments · 0 reposts

  • A consultant I know built his business on outreach to enterprise decision makers. But this year it stopped working. So now: He's flying to different cities and hosting in-person events just to get in a room with people he used to reach from his home office. It's working, so fair play to him. 2 weeks ago he told me he closed a client worth $25k to $45k. But one channel went quiet and he had to rebuild another one under pressure. If your clients come from one place: You're one quiet quarter from the same problem. This can all be avoided by doing one thing: Building authority online. D

    48 reactions · 18 comments · 0 reposts

Last updated 2026-08-01