Matt Wurst — CMO, Creator, Catalyst. (Also: Pioneer, Pragmatist, Provocateur)
CMO, Creator, Catalyst. (Also: Pioneer, Pragmatist, Provocateur)
Matt Wurst ranks #431 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 10.1K followers and published 43 posts in the last 60 days at a 0.3% average engagement rate.
- 10.1K followers
- 43 posts / 60d
- 0.3% avg engagement
- 135 follower growth / 30d
The roast
Matt Wurst describes himself as a catalyst, which explains why his 9,973 followers react to his thirty-eight monthly posts with the enthusiasm of a chemistry experiment that failed to produce any heat. He claims he’s built to manufacture attention, yet he’s currently yielding an engagement rate that wouldn’t clear a background check.
About Matt
I lead companies building the next generation of media, marketing & engagement infrastructure. For 2+ decades, I’ve led growth strategies that turn emerging technology into measurable business outcomes including revenue expansion, deeper engagement, durable customer relationships, and new monetization channels. I operate at the intersection of AI, content, and community, helping organizations move from rented audiences to owned ecosystems. I build teams that execute with urgency, think commercially, and challenge legacy playbooks. Not innovation theater. Operational innovation that drives adoption and economic value. My bias is simple: attention is the scarcest asset in business. Companies that manufacture it responsibly win. If you're building something category-defining, modernizing your go-to-market, or rethinking how consumers engage in an AI-shaped world, we will likely have a productive conversation.
Highlights
- Top 5% Creator — 43 posts in 30 days
- Top 5% in Computer Software — Ranked #77 of 4742 creators
- Top 5% in United States — Ranked #171 of 5851 creators
- Top 25% Audience — 10,108 followers
Recent posts
𝗥𝗲𝗮𝗹 𝗧𝗮𝗹𝗸 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆: Starting your own business is not for the faint of heart. 𝗠𝘆 𝗳𝗿𝗶𝗲𝗻𝗱 𝗠𝗮𝗴𝗴𝗶𝗲 is a doctor. She has a great job and the kind of career you build for 20 years. She also bakes cookies now. Not as a side hobby, but as a business. From starting at street fairs and farmers markets to custome graduation gifts, birthdays, sleepaway camp visiting day (an actual holiday if you have kids). She didn't quit medicine, but she did stop waiting for permission to do the other thing too. 𝗠𝘆 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿 𝗝𝗮𝗿𝗲𝗱 started baking bread out of his kitchen
10 reactions · 1 comments · 0 reposts
Every agency has access to the same AI tools now. So what actually makes one better than another? Spoiler alert: It's not the tech stack, it's the people using it. StrawberryFrog CEO Steve Scutellaro's real north star metric is a biannual survey asking employees one question: would you recommend working here? Ahead of the financials, ahead of the award wins. Good times talking with Steve and Frog founder Scott Goodson on the Snarketing Podcast this week... building culture at speed, where AI actually earns its keep inside an agency, and what independence buys you that a holding company can
6 reactions · 2 comments · 0 reposts
𝗥𝗲𝗮𝗹 𝗧𝗮𝗹𝗸 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆: Fourth of July in the U.S. Our 250th birthday. Feels like it should be a much bigger deal, right? And yet... it's not. 𝘖𝘯𝘦 𝘳𝘦𝘢𝘴𝘰𝘯: Our current federal government lacks the operational and leadership skills to organize anything at this scale, and lacks the credibility or interest to unite the country behind what could have been a massive celebration. 𝘈𝘯𝘰𝘵𝘩𝘦𝘳 𝘳𝘦𝘢𝘴𝘰𝘯: Brands have mostly stayed away too, perhaps afraid to wade into anything that coule even remotely invite criticism. So it's been quiet there, too, save for the usual car
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Last updated 2026-08-01