Maha Abouelenein — Founder & CEO of Digital and Savvy | Best-Selling Author | Personal Branding Expert | Middle East Expert | Keynote Speaker | Board Member & Advisor
Founder & CEO of Digital and Savvy | Best-Selling Author | Personal Branding Expert | Middle East Expert | Keynote Speaker | Board Member & Advisor
Maha Abouelenein ranks #538 of 18,784 LinkedIn creators in Public Relations & Communications, and is a standout voice in United States. They have 18.9K followers and published 49 posts in the last 60 days at a 0.1% average engagement rate.
- 18.9K followers
- 49 posts / 60d
- 0.1% avg engagement
- — follower growth / 30d
The roast
Maha calls herself a personal branding expert, yet she’s posted 49 times in a month just to convince 18,000 people to ignore her. Her firm is named Digital and Savvy, which is a bold choice for someone whose engagement rate is statistically indistinguishable from a dead dial tone.
About Maha
For 30 years, I’ve helped leaders and brands align who they are with how the world sees them I built my career at the intersection of storytelling, strategy, and reputation- advising global powerhouses like Google and Netflix, as well as high-profile founders, executives, and influential voices navigating complex, noisy markets. Today, I lead Digital & Savvy, a global strategic communications firm spanning the USA, Dubai, and Egypt. We counsel Fortune 500 companies, government entities, and visionary leaders on how to grow their influence, shape perception, and build lasting reputations. My approach blends cultural intelligence, executive positioning, and long-game reputation strategy. Influence isn’t built overnight, but with the right narrative, it compounds. I’m also the author of the USA Today bestselling book, 7 Rules of Self-Reliance, a blueprint for betting on yourself, staying adaptable, and owning your future in uncertain times. You may have seen me on stages at global platforms like WebSummit, INBOUND, VidSummit, Brilliant Minds, and Rise Up Egypt-speaking about personal branding, reputation, and why your story is your most valuable asset. I’m honored to have been named one of Forbes’ Power Women of the Middle East and to serve on the Associated Press Global Board of Directors. I also advise innovative organizations including BRIDGE Alliance Abu Dhabi, Lockchain.ai, JumpShot (the Top Golf of Basketball), the Global Gaming League, and serve on the advisory board for the Animal Humane Society. I’m on a mission to help people communicate better, show up with confidence, and build personal brands rooted in purpose, not ego. If that resonates, follow along. And yes I’m also a proud Swiftie. 🙂 Company: digitalandsavvy.com Personal: mahaabouelenein.com
Highlights
- Consistent Creator — 49 posts in 30d · top 5%
- Top 5% in United States — Ranked #238 of 6058 creators
- Top 10% in Public Relations & Communications — Ranked #3 of 46 creators
- Big Audience — 18,869 followers · top 10%
Recent posts
Thirty years in communications taught me something most people don't learn until it's too late: the skills that build a brand for a company are the same skills that build a reputation for a person. I spent my career helping brands sharpen their narrative, build trust, and stay relevant in rooms they weren't even in. Every one of those skills is transferable, and every professional needs them now, whether they've ever touched a PR strategy or not. Here's what that experience actually teaches: -Message discipline. Knowing what you stand for, and repeating it consistently, is what makes a stor
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Anyone can go viral once. That's attention, not influence, and it disappears the moment the algorithm moves on. Real influence is quieter. It's earned by the people closest to you, the ones who've watched you show up consistently enough to actually believe what you say. That's also the good news. Influence built this way doesn't depend on reach, timing, or an algorithm you don't control. It's built one relationship, one interaction, one kept promise at a time, which means it's already within reach. If the people who know you trust you, you're not building an audience. You're building somethi
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The old endorsement model was your logo on their jersey and a script you didn't write. The 2026 standard is your name on the equity, your own media studio, and your own audience you don't have to ask permission to reach. For decades, the biggest deal an athlete or executive could land was a logo placement. Show up in a commercial, read someone else's lines, collect a check. The brand owned the story. You were just in it. That model is over. The new standard is ownership. Athletes and leaders aren't just endorsing brands anymore, they're co-owning equity in them. They're building their own
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Last updated 2026-08-04