Madhav Bhandari — Pattern Interrupt Marketing book coming soon | Head of Marketing @ Storylane
Pattern Interrupt Marketing book coming soon | Head of Marketing @ Storylane
Madhav Bhandari ranks #537 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 20.8K followers and published 18 posts in the last 60 days at a 0.3% average engagement rate.
- 20.8K followers
- 18 posts / 60d
- 0.3% avg engagement
- 311 follower growth / 30d
The roast
Madhav is writing a book on pattern interrupts, which is brave considering his only pattern is jumping to a new company the second the ARR starts to flatline. He claims to scale startups, but with a 0.26 percent engagement rate, he’s clearly mastered the art of leading a marketing engine that doesn't actually go anywhere.
About Madhav
I’m a B2B marketer with 12+ years of experience helping startups grow from scrappy beginnings ($2M+ ARR) to category leadership ($20M+ ARR and beyond). I’ve built lean, high-performing marketing engines across both PLG / sales-led companies.Some wins I’m proud of:• As Hubstaff’s first marketer, I helped grow revenue from $200K to $5M ARR in 4 years (now $30M+ ARR).• At Close, I helped break through our revenue plateau and reach 8 figure ARR (now $30M+ ARR)• At Storylane, I scaled marketing to grow our revenue from $2M to $10M+ ARR within 2 years.• At Bonsai (acquired by Zoom), I scaled marketing and tripled our ARR in under 2 years.How I typically drive results:• Building content engines that generate millions in organic traffic• Running demand gen across SEO, ads, dark social, events and influencers• Creating GTM playbooks for new products and categories• Aligning brand, product marketing, and revenue into one motion• Leading bold, creative campaigns that actually get noticed• Using pattern interrupts to stand out in crowded marketsMy strength and philosophy is doing marketing that stands out. I focus on work that drives action and ties directly to pipeline.I’ve helped many scale-ups grow beyond $10M ARR, either as a full-time leader or a hands-on advisor. I love taking on this challenge.I'm open to taking on more advisory roles, especially with martech / salestech companies. If you’re looking for an advisor who's actively in the work and brings practical experience, message me. Thanks for reading till the end!
Highlights
- Top 5% in Computer Software — Ranked #111 of 4742 creators
- Top 5% in United States — Ranked #216 of 5851 creators
- Top 5% Creator — 18 posts in 30 days
- Top 10% Audience — 20,800 followers
Recent posts
It took us six months to fully kill native LinkedIn ad targeting. But we've done it, and I want to walk you through how the story actually unfolded, because the process matters more than the conclusion. Jan 2026: We treated it as an open experiment. Native targeting vs our own hand-built contact lists, run side by side, a genuinely fair fight. No thumb on the scale either way. Mar 2026: the cracks started showing. Our custom lists were pulling significantly better audience penetration than native prospecting. The ROAS was significantly better, the targeting was significantly better, and also
29 reactions · 10 comments · 0 reposts
I came up through SEO 15 years ago and have driven 100M+ visits since. I treat it like a game and still get a kick out of solving it. If I had to boil it down, the things people obsess over, better content, faster pages, more backlinks, a few technical fixes, move rankings by 1-2%. Here's what's actually moving the needle for me today: 1/ Before I touch content, I check whether our own pages are competing with each other. The biggest ranking drop I've diagnosed had nothing to do with quality. It was a blog post and a landing page chasing the same keyword, and the moment the landing page got
53 reactions · 8 comments · 0 reposts
We have to stop blindly running other companies' playbooks. I'm sorry, but somebody has to say it, because so many of us do this. Every business has its own luck, its own circumstances, its own market, its own product - there are so many factors in play behind why a particular playbook worked for them. So when you catch yourself thinking "here's what Clay did, we should obviously do the same," it's just not going to land for you the way it landed for them. There's a herd mentality to it, this near-religious following of whatever brand is winning at the moment. I'm not taking any credit away
34 reactions · 6 comments · 0 reposts
Last updated 2026-08-01