Laura Erdem — B2B Attribution & Activation◾️ Dreamdata◾️ Sales director with a crush on marketing
B2B Attribution & Activation◾️ Dreamdata◾️ Sales director with a crush on marketing
Laura Erdem ranks #592 of 18,566 LinkedIn creators in B2B SaaS Sales, and is a standout voice in United States. They have 55.8K followers and published 19 posts in the last 60 days at a 0.1% average engagement rate.
- 55.8K followers
- 19 posts / 60d
- 0.1% avg engagement
- 292 follower growth / 30d
The roast
Laura claims to have a crush on marketing, which makes sense, because her entire LinkedIn persona is just an expensive, high-budget way of begging them to do her job for her. She keeps bragging about scaling Dreamdata from zero to ten million, yet her engagement rate is stuck at a lonely 0.17 percent. She’s the only salesperson in history who managed to move from Lithuania to New York just to realize she’s still functionally invisible.
About Laura
I’m a Sales Leader with a crush on Marketing. The headline needs context, because I have not always been having that crush.- Moved from Corporate Sales to Startup SalesIt was the hardest move and the hardest job I have ever had and the most proud one of my career. - Moved the 0$ revenue startup to $10M and still not stopping.This one requires a lot of context as this progress does not happen by single contributors. This sounds fantastic as a tagline, but trust me, it was hard and I appreciate every team member who worked this hard to continue crushing it at Dreamdata! - Moved from Account Executive to a Sales Director role. During this process I absolutely fell in love with Marketing and appreciate the hard work they bring in every day for Sales to move those opportunities through the pipeline to final Revenue. Sales and Marketing alignment is my passion.- Moved from Lithuania to Denmark and then to New YorkEvery country brought the best life learnings. Post Soviet ambition in Lithuania, respect for community and collaboration in Denmark and never stopping ambition in New York. These moves shaped me more as a person than any job will ever do. Overall, I am a recovering Post Soviet kid, workaholic mother of 2 daughters trying to balance parenthood, career and quirky weekend hobbies including painting, drinking Italian wine and extending the circle of my network (yes, it is a hobby).
Highlights
- Top 5% Audience — 55,827 followers
- Top 5% in United States — Ranked #238 of 5851 creators
- Top 5% Creator — 19 posts in 30 days
- Top 10% in B2B SaaS Sales — Ranked #7 of 116 creators
Recent posts
62% of Orb’s new opportunities came from signal-driven outbound within weeks. Anna Puig and her team already had plenty of intent and engagement signals across their ad platforms, website, and CRM. The problem was turning those scattered signals into something the GTM team could act on. With Dreamdata, those signals are connected at the account level and automatically flow into the tools their GTM team already uses. So when an account shows interest, Orb can turn that demand into pipeline instead of leaving the signal buried in another tool. Really great to see what they’ve done with it!
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Let Marketing hear what Sales hears. I believe that it brings the teams much closer together. It is one of the simplest things you casn do for Sales 🤝 Marketing alignment. Because Marketing gets to hear what we hear. - Why is this deal moving? Why is this one stuck? - What is the buyer asking? What are they confused about? - What keeps coming up across different conversations? What made someone finally say yes? There is so much Marketing can learn once they see what actually happens after a lead enters the pipeline. And it works the other way too. Sales check every customer journey in
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Who knew buying a Times Square billboard for Steffen Hedebrandt three years ago would turn into this? It all started over lunch with Lars Grønnegaard Hansen He approved the idea to surprise Steffen in about 4 seconds. I ordered it 15 minutes later. And somehow, what started as a $500 joke became a bit of a tradition. Three years later, we’re back in Times Square for the THIRD time, with Dreamdata AI up on the big screen. Apparently we still really enjoy putting ourselves on buildings. Very cool seeing our biggest product launch in years up there! Link in comments
55 reactions · 12 comments · 1 reposts
Last updated 2026-08-01