Lauren Goodell — Founder @ Sell w/ Goodell | Human-first Selling for an AI World.

About Lauren

What if your sales team could consistently close more deals without losing the human connection?.We’re entering a world where buyers are flooded with AI-generated emails, automated outreach, and templated messaging. Everyone has access to the same tools. Very few know how to still sound (and actually be) human.That’s the work I do.I founded Sell with Goodell to help revenue teams navigate the intersection of AI, sales, and human connection through keynotes, workshops, advisory, and GTM consulting. Before this, I spent nearly a decade selling complex enterprise deals at Microsoft and Salesforce, where I learned something early: The biggest deals were won because the buyer felt understood.I knew the name of my buyer's dogs. I knew how the CFO was compensated. I knew the companies biggest initiatives and how we could help. I knew whether or not they would appreciate my jokes.The companies winning right now are the ones using AI to create more space for better thinking, stronger relationships, and more intentional customer experiences.Through Keynotes, Workshops, and Advisory, I work with companies, leadership teams, and conferences on topics like:• Human-first selling in an AI world• AI for sales productivity and GTM teams• Modern prospecting and buyer psychology• Revenue strategy and sales transformation• Executive communication and trust-building• The future of AI + sales + humanityMy goal is to create a positive impact on the world, by empowering businesses to connect with their customers more authentically and effectively. Because at the end of the day, real human connection is the only thing that matters.