Kyle Lacy — CMO at Docebo | Advisor | Dad x2 | Author x3
CMO at Docebo | Advisor | Dad x2 | Author x3
Kyle Lacy ranks #321 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 62.9K followers and published 22 posts in the last 60 days at a 0.2% average engagement rate.
- 62.9K followers
- 22 posts / 60d
- 0.2% avg engagement
- 306 follower growth / 30d
The roast
Kyle has written three books on how to brand yourself, yet his entire online persona is just a LinkedIn resume that forgot to retire. He’s spent seventeen years in high-growth software, which is just tech-speak for burning venture capital until someone else buys his mistake.
About Kyle
Hey, I’m Kyle. I’ve spent the last 17 years building, scaling, failing, and winning in high-growth software. I’m currently serving as CMO at Docebo, where we’re helping companies transform learning with AI. Before that, I led marketing at Jellyfish. Earlier in my career, I had the pleasure of building Lessonly—we grew to 230+ people and changed many lives after our acquisition. I’ve also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. But most importantly, I’m a father to two wonderful boys, an energetic dog, and the owner of one too many books on World War II. PAST ROLES SVP of Marketing, Seismic Led the marketing team at Seismic, the global leader in enablement software—spanning design, growth, customer marketing, field, and sales development. I applied lessons from venture capital, IPO, and M&A experiences to drive global growth. Published Author Author of three books: Twitter Marketing for Dummies (Wiley), Branding Yourself (Pearson), and Social CRM for Dummies (Wiley). Published in five languages across seven countries. Speaker on Marketing and Digital Trends Over the past eight years, I’ve traveled the world speaking at marketing and technology events on topics including content marketing, consumer behavior, demand generation, B2B marketing, and the evolving role of AI in marketing. Recognition Honored as one of Indiana’s Forty Under 40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year, and TechPoint's Young Professional of the Year.
Highlights
- Top 1% Audience — 62,919 followers
- Top 5% in Computer Software — Ranked #51 of 4742 creators
- Top 5% in United States — Ranked #126 of 5851 creators
- Top 5% Creator — 22 posts in 30 days
Recent posts
LinkedIn fam: Need your help giving a team member more visibility on LinkedIn. :) Context: I try to meet 1:1 with the entire marketing team twice (or more) a year. It's a great way to get feedback, offer praise, and provide support as much as I possible can. I had the chance to catch up with Lisa Kaspari today, and damn, I just love talking to her. She is the prime example of what true proactivity and "giving a sh*t" looks like. So, this is what I appreciate most about Lisa: She is the kind of person who doesn’t wait to be told what to do. She expands her role, raises her hand for new op
76 reactions · 27 comments · 0 reposts
I've been in the content marketing game for over a decade. And guess what? The strategy hasn't changed that dramatically since 2012. Most of what we do has been mapped to four main pillars: Pillar 1: PR/Corporate Comms/Executive Voice Pillar 2: Interactive Tools Pillar 3: Primary Research Pillar 4: Community & Network I'm sure most of you have the same focus. Ultimately, content marketing shouldn't be defined by what a team produces. It should be defined by what it influences: network building, pipeline, thought leadership. Production still has to happen but it's most an AI problem now (if
61 reactions · 17 comments · 0 reposts
What does a really creative competitive campaign look like? It starts with a moment of weakness in the market. You see it. The customers feel it. As a CMO, you either take advantage of that moment creatively OR you do the same boring sh** with a VS landing page or "Breakup with XXX" ads. The brilliant marketing team I'm so lucky to serve came up with a competitive campaign I'm extremely proud of. We are calling it "Cornered." The premise is simple: some buyers feel trapped by their current platform. Rising costs. Stuck contracts. And no innovation in sight. We didn't name anyone becaus
117 reactions · 29 comments · 4 reposts
Last updated 2026-08-01