Kyle Lacy — CMO at Docebo | Advisor | Dad x2 | Author x3
CMO at Docebo | Advisor | Dad x2 | Author x3
Kyle Lacy ranks #301 of 19,190 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 62.9K followers and published 26 posts in the last 30 days at a 0.2% average engagement rate.
- 62.9K followers
- 26 posts / 30d
- 0.2% avg engagement
- 306 follower growth / 30d
The roast
Kyle has written three books on how to brand yourself, yet his entire online persona is just a LinkedIn resume that forgot to retire. He’s spent seventeen years in high-growth software, which is just tech-speak for burning venture capital until someone else buys his mistake.
About Kyle
Hey, I’m Kyle. I’ve spent the last 17 years building, scaling, failing, and winning in high-growth software. I’m currently serving as CMO at Docebo, where we’re helping companies transform learning with AI. Before that, I led marketing at Jellyfish. Earlier in my career, I had the pleasure of building Lessonly—we grew to 230+ people and changed many lives after our acquisition. I’ve also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. But most importantly, I’m a father to two wonderful boys, an energetic dog, and the owner of one too many books on World War II. PAST ROLES SVP of Marketing, Seismic Led the marketing team at Seismic, the global leader in enablement software—spanning design, growth, customer marketing, field, and sales development. I applied lessons from venture capital, IPO, and M&A experiences to drive global growth. Published Author Author of three books: Twitter Marketing for Dummies (Wiley), Branding Yourself (Pearson), and Social CRM for Dummies (Wiley). Published in five languages across seven countries. Speaker on Marketing and Digital Trends Over the past eight years, I’ve traveled the world speaking at marketing and technology events on topics including content marketing, consumer behavior, demand generation, B2B marketing, and the evolving role of AI in marketing. Recognition Honored as one of Indiana’s Forty Under 40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year, and TechPoint's Young Professional of the Year.
Highlights
- Big Audience — 62,919 followers · top 1%
- Top 5% in Computer Software — Ranked #139 of 4695 creators
- Top 5% in United States — Ranked #249 of 5940 creators
- Consistent Creator — 19 posts in 30d · top 5%
Recent posts
What does a really creative competitive campaign look like? It starts with a moment of weakness in the market. You see it. The customers feel it. As a CMO, you either take advantage of that moment creatively OR you do the same boring sh** with a VS landing page or "Breakup with XXX" ads. The brilliant marketing team I'm so lucky to serve came up with a competitive campaign I'm extremely proud of. We are calling it "Cornered." The premise is simple: some buyers feel trapped by their current platform. Rising costs. Stuck contracts. And no innovation in sight. We didn't name anyone becaus
117 reactions · 29 comments · 4 reposts
Welcome to Soap Box Wednesdays with Kyle Lacy. Is the CMO a dying role? Honestly, who gives a f---? I've been a part of the "thing X is dying" hype cycles ever since I taught myself Photoshop and started a design agency (circa 2009). There will always be hot takes. There will always be CEOs and boards cutting and making strategic decisions due to a steady stream of LinkedIn/X/Facebook/TikTok pundits spouting 'dying' narratives to drive eyeballs and egos. Why? Because it's so much easier to make brash decisions based on what's popular that week instead of trying to deeply understand what
67 reactions · 38 comments · 1 reposts
Back from holiday with the family, where we had a once-in-a-lifetime trip with my parents to Milan, Lugano, Pontresina, and Zurich. I leaned hard into "make time for life" and completely unplugged, which was satisfying and anxiety-inducing at the same time (which is a post for another time). Wanted to share a quick story of an experience we had: One night in Milan, we crossed a bridge covered in padlocks. If you've traveled, you know the deal. In-love couples buy them, write names on them, bolt them down. Trying to hold onto something and lock the moment in place before it disappears. I get
187 reactions · 33 comments · 0 reposts