Kristy Kennedy-Black — I Build Referral Networking Groups & Marketing Systems That Work | Founder, Network Arkansas | Marketing Consultant, idea creative

About Kristy

Most networking and marketing doesn’t work. Not because people aren’t trying —
but because the systems behind them are poorly designed. I’m a marketing consultant and strategic advisor helping business owners build smarter marketing and business networking systems that lead to real relationships, real opportunities, and measurable growth. That work shows up through consulting, strategic marketing guidance, and the intentional business communities I build through Network Arkansas. Marketing Strategy & Consulting (Idea Creative) Through Idea Creative, I work as a marketing consultant, helping businesses stop chasing tactics and start building intentional marketing systems. My work includes: * Marketing strategy and consulting * Video marketing strategy and content planning * Paid digital advertising (Google Ads, LinkedIn Ads, Facebook & Instagram Ads, geofenced advertising) * Lead generation, campaign optimization, and ROI-focused decision making I don’t just run ads or create content.
I help clients understand what should work, why it isn’t, and how to fix it. Business Networking & Community Building (Network Arkansas) I’m the community builder for Network Arkansas, where I create and lead intentional business networking groups across Arkansas. My focus isn’t hosting events...it’s building communities where: * relationships are intentional * conversations are relevant * members actively support one another’s growth Network Arkansas is built on one core belief: Networking shouldn’t suck — and it shouldn’t be random. If your marketing feels disconnected or networking feels like a waste of time, we’ll probably get along just fine.