Kate Reeves — CRM & Email Consultant for B2C | Girls in Marketing Mentor | Turning eCommerce customers into loyal repeat buyers | Klaviyo | Mum™️
CRM & Email Consultant for B2C | Girls in Marketing Mentor | Turning eCommerce customers into loyal repeat buyers | Klaviyo | Mum™️
Kate Reeves ranks #240 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United Kingdom. They have 9.7K followers and published 49 posts in the last 60 days at a 0.7% average engagement rate.
- 9.7K followers
- 49 posts / 60d
- 0.7% avg engagement
- 213 follower growth / 30d
The roast
Kate has posted sixty times in thirty days to help brands fix their churn, yet she’s clearly spent the last month trying to convince nine thousand strangers she’s not the biggest attrition risk in the room. She claims to turn customers into loyal repeat buyers, which is ironic, considering her engagement rate proves even her own followers won’t click on her content twice.
About Kate
I help eCommerce brands stop losing the customers they worked hard to win. With 16+ years in email and customer marketing, I've seen the same pattern play out again and again: brands pour everything into acquisition, then wonder why customers don't come back. That's where I come in. Hey there. I work with brands to: ⭐ Build lifecycle strategies that keep customers coming back⭐ Design retention programmes that increase CLTV⭐ Strengthen email, SMS and push channels so they work together⭐ Shape loyalty schemes that feel genuine, not gimmicky My approach is practical, data-led and customer-first. It's not about sending more campaigns - it's about building relationships that last. I've led CRM for household names and supported founder-led brands alike. Whether it's resetting deliverability, mapping customer journeys, or launching a full retention strategy, I focus on results that matter: stronger engagement, repeat purchases, and sustainable growth. If you're an ecommerce brand ready to get more from your customers (and give more back in return), let's talk. 📩 DM me or email kate@katereevesconsulting.com
Highlights
- Top 1% Creator — 49 posts in 30 days
- Top 5% in United Kingdom — Ranked #44 of 1840 creators
- Top 5% in Marketing & Advertising — Ranked #40 of 1092 creators
- Top 25% Audience — 9,702 followers
Recent posts
My name is Kate, and I've been made redundant TWICE 🙋♀️ Can we all collectively agree to shake the shame of redundancy? Redundancy happens. A LOT. Probably a lot more than you think. And it's almost never because of anything that the people being laid off have done. Redundancy isn’t a verdict on your worth. It’s just business. And sometimes business is shitty. If you’re going through it now, you are not your job. And you will get through this. Shame begone.
208 reactions · 39 comments · 0 reposts
LinkedIn, why have you forsaken me?! A friend sent this to me the other day, after she'd unfollowed a really inoccuous post from someone (else) which I'd happened to comment on. Why is my name being called out? The bloody cheek of it!
11 reactions · 13 comments · 0 reposts
Everyone obsesses over CAC, while ignoring what a customer is actually worth. Please can we make it make sense? Cost to acquire tells you what you spent. LTV tells you whether it was worth spending. I see brands celebrating a low acquisition cost while their customers buy once and vanish. The math REALLY isn't mathing. Here's what monitoring LTV actually changes: → It reframes retention as a revenue lever, not a cost centre → It tells you which acquisition channels bring loyal customers, not just cheap ones → It exposes the one-time-buyer problem before it becomes a growth problem → It
8 reactions · 1 comments · 0 reposts
Last updated 2026-08-01