Kate Reeves — CRM & Email Consultant for B2C | Girls in Marketing Mentor | Turning eCommerce customers into loyal repeat buyers | Klaviyo | Mum™️
CRM & Email Consultant for B2C | Girls in Marketing Mentor | Turning eCommerce customers into loyal repeat buyers | Klaviyo | Mum™️
Kate Reeves ranks #240 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United Kingdom. They have 9.7K followers and published 49 posts in the last 60 days at a 0.7% average engagement rate.
- 9.7K followers
- 49 posts / 60d
- 0.7% avg engagement
- 213 follower growth / 30d
The roast
Kate has posted sixty times in thirty days to help brands fix their churn, yet she’s clearly spent the last month trying to convince nine thousand strangers she’s not the biggest attrition risk in the room. She claims to turn customers into loyal repeat buyers, which is ironic, considering her engagement rate proves even her own followers won’t click on her content twice.
About Kate
I help eCommerce brands stop losing the customers they worked hard to win. With 16+ years in email and customer marketing, I've seen the same pattern play out again and again: brands pour everything into acquisition, then wonder why customers don't come back. That's where I come in. Hey there. I work with brands to: ⭐ Build lifecycle strategies that keep customers coming back⭐ Design retention programmes that increase CLTV⭐ Strengthen email, SMS and push channels so they work together⭐ Shape loyalty schemes that feel genuine, not gimmicky My approach is practical, data-led and customer-first. It's not about sending more campaigns - it's about building relationships that last. I've led CRM for household names and supported founder-led brands alike. Whether it's resetting deliverability, mapping customer journeys, or launching a full retention strategy, I focus on results that matter: stronger engagement, repeat purchases, and sustainable growth. If you're an ecommerce brand ready to get more from your customers (and give more back in return), let's talk. 📩 DM me or email kate@katereevesconsulting.com
Highlights
- Top 1% Creator — 49 posts in 30 days
- Top 5% in United Kingdom — Ranked #44 of 1840 creators
- Top 5% in Marketing & Advertising — Ranked #40 of 1092 creators
- Top 25% Audience — 9,702 followers
Recent posts
You don't need 20 flows. You need a handful that WORK. I still open accounts with reams of flows live. Half are switched off. Some are duplicates of each other. And the welcome series opens with "Welcome to the family." *shudders in email* Here are the core automations that can carry an ecommerce email programme about 90% of the way: 📧 Welcome Not one email. A series, split by where they signed up. Someone who joined from a popup and someone who joined from the purchase funnel are not the same person. Duh. 📧 Abandoned checkout The highest-intent moment you'll get. They reached checko
22 reactions · 6 comments · 0 reposts
Me: Eurgh, this email from H&M is so basic, they could be doing SO much more. Also me: *clicks through email and immediately spaffs £70 in the sale* Turns out best practice isn't everything, and sometimes 60% off is a pretty solid content strategy.
58 reactions · 24 comments · 0 reposts
REMINDER: Not every product is built for repeat purchases. Sofas. Sheds. Engagement rings. You wouldn't expect someone to come back every 3 months for a new one. But that doesn't mean CRM doesn't have a role. It can: ⭐ Nurture leads until they're ready to buy ⭐ Upsell complementary products ⭐ Encourage friend referrals ⭐ Build advocacy after the purchase CRM isn't only about repeat orders. It's about getting the most value out of every relationship - however long or short that might be.
93 reactions · 15 comments · 0 reposts
Last updated 2026-08-01