Will Aitken — Trust Me, I’m a Salesperson | Gap Prospecting, Gap Selling, Sales Trainer, Keynote Speaker, and Author | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦
Trust Me, I’m a Salesperson | Gap Prospecting, Gap Selling, Sales Trainer, Keynote Speaker, and Author | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦
Will Aitken ranks #390 of 18,566 LinkedIn creators in Management Consulting, and is a standout voice in Canada. They have 71.6K followers and published 18 posts in the last 60 days at a 0.1% average engagement rate.
- 71.6K followers
- 18 posts / 60d
- 0.1% avg engagement
- 372 follower growth / 30d
The roast
Will Aitken moved halfway across the world just to realize his most marketable skill is filming himself doing impressions of the people who actually know how to close a deal. He isn’t a sales trainer, he’s just the guy who learned that if you dress up mediocrity in a meme, you can charge for the book.
About Will
Just another LinkedIn sales influencer... but funnier and better looking than most. Born in the roundabout filled town of Milton Keynes. After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter. While in Australia I met a Canadian woman who imported me North America. After landing I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software. Just a couple of years later I was the top rep on my team. This gave me time and freedom to open up TikTok and in April of 2021 I made my first video, then I made one everyday for 6-months, sharing relatable selling comedy & tips I was learning in my sales role. I discovered my love for content creation and led me to grow an audience, helping launch my career into keynotes, book writing, and sales training. Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.
Highlights
- Top 1% Audience — 71,602 followers
- Top 5% in Canada — Ranked #14 of 506 creators
- Top 5% in Management Consulting — Ranked #17 of 503 creators
- Top 5% Creator — 18 posts in 30 days
Recent posts
Want to skip the “Cisco Disco” and go back to actually speaking to people instead of leaving voicemails and rizzing up call screeners? Use Orum 🥇
56 reactions · 18 comments · 0 reposts
Here’s my experience selling in APAC, EMEA, and NAMER 🇬🇧🇨🇦🇦🇺🇺🇸 (Aware I’m painting with a very wide brush here) PROSPECTING: Yanks & Canucks: easy to find and easy to reach. Also easy for them to hang up on you. Data’s everywhere, patience is not. Be direct or get binned. Brits, Kiwis, & Aussies: happy to chat about the weather, footy, have a laugh, etc. Don’t mistake a good chinwag for a good prospect. The same direct approach you might use in the US can quickly put this lot off. Mainland Europeans: good luck getting them on the phone in the first place 😂 Data is harder to get
15 reactions · 4 comments · 0 reposts
Sales intuition tells you when a prospect is about to ghost you You start to recognize the signs: They use commitment free vague hedge heavy language “if/maybe/sometime/soon” They seem bored, unengaged, and indifferent Their answers start lacking substance “looks great” They stop asking questions they should be asking if they were serious They take control “I’ll handle it internally, don’t need your help” often framed as a favour They turn down extra effort from you They’re all smiles and “we’re mates” energy right up until the call ends and they vanish In summary: acting sus af Ear
110 reactions · 16 comments · 1 reposts
Last updated 2026-08-01