Julien Sauvage 🥖 — CMO @ Cordial | Ex-Gong, Clari, Salesforce, Talend | Investor | Advisor | Positioning Nerd

About Julien

I help B2B SaaS companies go from “what do you do again?” to “how did I live without this?” Over the last 10+ years, I’ve led marketing at some of the most iconic (and category-defining) companies in tech — Salesforce, Gong, Clari — and now Cordial. From brand storytelling to GTM strategy, my teams have designed categories, launched products, repositioned companies, and created campaigns that punch way above their weight. Today at Cordial, I’m focused on helping retail brands win the battle for attention — with smarter AI, deeper customer signals, and personalized messaging that actually performs. I also teach with the Product Marketing Alliance and nerd out about positioning frameworks, lightning strikes, and the psychology behind why messages stick. If you’re a fellow marketer, builder, or founder — let’s connect.