Jon MacDonald — Digital Experience Optimization + AI Browser Agent Optimization + Entrepreneurship Lessons | 3x Author | Speaker | Founder @ The Good – helping Adobe, Nike, The Economist & more increase revenue for 17+ years
Digital Experience Optimization + AI Browser Agent Optimization + Entrepreneurship Lessons | 3x Author | Speaker | Founder @ The Good – helping Adobe, Nike, The Economist & more increase revenue for 17+ years
Jon MacDonald ranks #314 of 18,566 LinkedIn creators in Information Technology & Services, and is a standout voice in United States. They have 19.1K followers and published 30 posts in the last 60 days at a 0.4% average engagement rate.
- 19.1K followers
- 30 posts / 60d
- 0.4% avg engagement
- 482 follower growth / 30d
The roast
Jon spent sixteen years optimizing digital experiences, yet his own LinkedIn engagement rate is currently hovering at a statistical rounding error. It turns out his mission to make conversion inevitable doesn’t apply to his own followers.
About Jon
Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable. I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist. Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention. I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide. Also building tools for UX researchers and consultants. Currently in beta: Clipses.ai. Turn user interview transcripts into shareable video clips in minutes. Helping teams eliminate hours of rewatching footage. Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport. Book a 15-minute optimization strategy call → https://thegood.com/contact/ 📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.
Highlights
- Top 1% in Information Technology & Services — Ranked #11 of 1910 creators
- Top 5% in United States — Ranked #122 of 5851 creators
- Top 5% Creator — 30 posts in 30 days
- Top 10% Audience — 19,139 followers
Recent posts
At INSEAD they handed us a sheet of paper for the bus ride back and asked us to write one question about our business. Then they made us give it away. The sheet went around the bus. Everyone else wrote their own version of your question underneath. By the time it came back, you were holding a page of questions you hadn't thought to ask, all circling the thing you thought you'd already pinned down. The first question you ask is almost never your best one. It arrives carrying everything you already believe, which is what makes it feel so obvious. I see it in the work constantly. A team bring
44 reactions · 25 comments · 0 reposts
The button said Try it free. A form and a sales call later, the trial still hadn't started. That happened four times last week, on four different SaaS products, each one advertising a trial anyone could start. One sent me to a form, then a call with a specialist before anything switched on. One put Request a demo as the only button on its zero dollar plan and left the real trial in an FAQ at the bottom. One needed an admin to flip a switch and issue new keys before a free user's first job would run. The fourth never said how long the trial lasted, so I didn't find out until I was already
51 reactions · 8 comments · 0 reposts
The hype is real. The results are more complicated. Here's what our team actually found after weeks of hands-on testing.Originally shared at The Good.
3 reactions · 2 comments · 0 reposts
Last updated 2026-08-01