Jon MacDonald, Digital Experience Optimization + AI Browser Agent Optimization + Entrepreneurship Lessons | 3x Author | Speaker | Founder @ The Good – helping Adobe, Nike, The Economist & more increase revenue for 17+ years
Digital Experience Optimization + AI Browser Agent Optimization + Entrepreneurship Lessons | 3x Author | Speaker | Founder @ The Good – helping Adobe, Nike, The Economist & more increase revenue for 17+ years
- 19.1K followers
- 30 posts / 60d
- 0.4% avg engagement
- 482 follower growth / 30d
Jon MacDonald ranks #339 of 18,993 creators on the LinkedIn Ranking, working in Information Technology & Services and based in United States. They have 19.1K followers and published 30 posts in the last 60 days at a 0.4% average engagement rate.
The roast
Jon spent sixteen years optimizing digital experiences, yet his own LinkedIn engagement rate is currently hovering at a statistical rounding error. It turns out his mission to make conversion inevitable doesn’t apply to his own followers.
About Jon
Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable. I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist. Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention. I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide. Also building tools for UX researchers and consultants. Currently in beta: Clipses.ai. Turn user interview transcripts into shareable video clips in minutes. Helping teams eliminate hours of rewatching footage. Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport. Book a 15-minute optimization strategy call → https://thegood.com/contact/ 📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.
Highlights
- Top 1% in Information Technology & Services
: Ranked #11 of 1910 creators
- Top 5% in United States
: Ranked #122 of 5851 creators
- Top 5% Creator
: 30 posts in 30 days
- Top 10% Audience
: 19,139 followers
Recent posts
When you understand what users are trying to accomplish, you can personalize experiences that keep them engaged longer and turn them into power users.
2 reactions · 0 comments · 0 reposts
Personalizing onboarding sounds simple: ask a few questions, then use the answers to shape what comes next. Across 30 SaaS products, only a handful ac
6 reactions · 2 comments · 0 reposts
TBH I had never really thought about "my mum" playing a role in cold outbound, but here we are. If you needed a sign that cold outbound doesn't work anymore because anyone can have AI generate a million messages, I've found it. Please don't let this be you. But hey, +1 for someone's "mum" knowing about The Good?!
38 reactions · 4 comments · 0 reposts
Last updated 2026-08-01