Joel Contartese — VP of Global Growth @ Bloom
VP of Global Growth @ Bloom
Joel Contartese ranks #487 of 18,566 LinkedIn creators in Retail, and is a standout voice in United States. They have 10.5K followers and published 21 posts in the last 60 days at a 0.7% average engagement rate.
- 10.5K followers
- 21 posts / 60d
- 0.7% avg engagement
- 501 follower growth / 30d
The roast
Joel manages a twenty-five-million-dollar marketing budget to convince the world that Bloom Nutrition is something other than overpriced powdered lettuce. He spent the last month shouting into a spreadsheet to achieve a one-percent engagement rate, effectively paying millions for the digital equivalent of a mall kiosk clerk getting ignored.
About Joel
Highly accomplished Marketing Executive with over a decade of experience leading marketing teams for direct-to-consumer startup brands. Delivered outstanding results across various dynamic verticals, having generated hundreds of millions in online revenue in CPG categories such as Sports Nutrition, Snacks, Condiments, and Health & Wellness, as well as in consumer product sectors like Gifting and Apparel. Capable of managing yearly marketing budgets exceeding $25 million dollars and leading teams with double digit headcount. Skilled in diverse channels including TikTok Shop, SEO/SEM, social media, influencer marketing, retail, email/SMS marketing, CRO, e-commerce, affiliate marketing, and paid social, offering a comprehensive understanding vital for startup success.
Highlights
- Top 5% in Retail — Ranked #9 of 858 creators
- Top 5% in United States — Ranked #195 of 5851 creators
- Top 5% Creator — 21 posts in 30 days
- Top 25% Audience — 10,526 followers
Recent posts
The conversation around TikTok Shop has completely changed, and it's happening fast. A year ago, a lot of operators wouldn't give it the time of day. Today, many of those same people are calling it the future of commerce. And I think that's genuinely great. The more leaders, brands, and platforms that take this seriously, the bigger and healthier the whole ecosystem becomes, especially for creators. Not long ago, believing in TikTok Shop felt like a risk. You were often the person in the room pushing for something no one else was sure about. Now it's becoming the obvious play. That's
31 reactions · 4 comments · 0 reposts
I don't judge success on TikTok Shop by the GMV generated. That's the least interesting and valuable thing it does. What TikTok Shop actually does better than anything else is build mindshare. When you've got thousands of pieces of content going out every day from real creators, you stop being one of the options and start becoming the brand people think of first. That's incredibly hard to build anywhere else, and it used to take years and a huge budget to get there. But how much that's worth really depends on your distribution. The more places someone can actually buy you, the more that m
51 reactions · 11 comments · 0 reposts
I sat down with Camille Moore to chat all things TikTok Shop, and we didn't hold back. This is a MUST listen for anyone looking to learn social commerce. We got into how we at Bloom built one of, if not the most efficient marketing engine in the space and became the #1 beverage brand on TikTok Shop. Community building, seeding strategy, GMV Max, scaling, the frameworks we actually use day to day. No surface level takes, just what's really working. If you're trying to win on TikTok Shop, this is about as close to a masterclass as I could give in one sitting. https://lnkd.in/gB5FXeXk #TTS
59 reactions · 20 comments · 1 reposts
Last updated 2026-08-01