Joel Contartese — VP of Global Growth @ Bloom
VP of Global Growth @ Bloom
Joel Contartese ranks #427 of 19,190 LinkedIn creators in Retail, and is a standout voice in United States. They have 10.5K followers and published 22 posts in the last 30 days at a 0.9% average engagement rate.
- 10.5K followers
- 22 posts / 30d
- 0.9% avg engagement
- 501 follower growth / 30d
The roast
Joel manages a twenty-five-million-dollar marketing budget to convince the world that Bloom Nutrition is something other than overpriced powdered lettuce. He spent the last month shouting into a spreadsheet to achieve a one-percent engagement rate, effectively paying millions for the digital equivalent of a mall kiosk clerk getting ignored.
About Joel
Highly accomplished Marketing Executive with over a decade of experience leading marketing teams for direct-to-consumer startup brands. Delivered outstanding results across various dynamic verticals, having generated hundreds of millions in online revenue in CPG categories such as Sports Nutrition, Snacks, Condiments, and Health & Wellness, as well as in consumer product sectors like Gifting and Apparel. Capable of managing yearly marketing budgets exceeding $25 million dollars and leading teams with double digit headcount. Skilled in diverse channels including TikTok Shop, SEO/SEM, social media, influencer marketing, retail, email/SMS marketing, CRO, e-commerce, affiliate marketing, and paid social, offering a comprehensive understanding vital for startup success.
Highlights
- Top 5% in Retail — Ranked #18 of 1012 creators
- Consistent Creator — 16 posts in 30d · top 10%
- Top 10% in United States — Ranked #406 of 5940 creators
- Big Audience — 10,526 followers · top 25%
Recent posts
The best way to think about TikTok Shop isn't as a sales channel. It's a marketing channel. Check out this Inc. Magazine interview with our CEO Greg LaVecchia and learn how we're using it, and the impact of the halo. https://lnkd.in/g_tSixKD #BloomNutrition #TTS #TikTokShop #TikTok
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We ran our first live auction on TikTok Shop two week ago with our CEO and Co-Founder Greg, here is what we learned: We listed a Bloom branded fridge starting at $1.00 and sold for $1,575.00 in under two minutes. Which was pretty wild to see. In the lead up we auctioned off some of our regular products, and every one went for above retail. People weren't just bidding at an incredible pace, the comments were going off the whole time. The engagement was exponentially higher than during our regular streams. Auctions create a reason to stay, a live moment people don't want to scroll away fro
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Owning the feed isn't a metaphor. It's measurable, and over the last 30 days we've got the receipts. Direct from TikTok's internal measurement tool. Across 100+ health brands on TikTok, we finished # 1 in comments, # 1 in likes, and # 1 in shares. Second out of the entire category for total engagements and share of voice. A good month, with work left to do. We aim to be the most talked about, most shared, most engaged with brand on the platform, period. This is what owning the feed actually looks like. It's not about one viral hit. It's about being everywhere, consistently. TikTok Shop w
31 reactions · 9 comments · 0 reposts