Joel Contartese — VP of Global Growth @ Bloom
VP of Global Growth @ Bloom
Joel Contartese ranks #487 of 18,566 LinkedIn creators in Retail, and is a standout voice in United States. They have 10.5K followers and published 21 posts in the last 60 days at a 0.7% average engagement rate.
- 10.5K followers
- 21 posts / 60d
- 0.7% avg engagement
- 501 follower growth / 30d
The roast
Joel manages a twenty-five-million-dollar marketing budget to convince the world that Bloom Nutrition is something other than overpriced powdered lettuce. He spent the last month shouting into a spreadsheet to achieve a one-percent engagement rate, effectively paying millions for the digital equivalent of a mall kiosk clerk getting ignored.
About Joel
Highly accomplished Marketing Executive with over a decade of experience leading marketing teams for direct-to-consumer startup brands. Delivered outstanding results across various dynamic verticals, having generated hundreds of millions in online revenue in CPG categories such as Sports Nutrition, Snacks, Condiments, and Health & Wellness, as well as in consumer product sectors like Gifting and Apparel. Capable of managing yearly marketing budgets exceeding $25 million dollars and leading teams with double digit headcount. Skilled in diverse channels including TikTok Shop, SEO/SEM, social media, influencer marketing, retail, email/SMS marketing, CRO, e-commerce, affiliate marketing, and paid social, offering a comprehensive understanding vital for startup success.
Highlights
- Top 5% in Retail — Ranked #9 of 858 creators
- Top 5% in United States — Ranked #195 of 5851 creators
- Top 5% Creator — 21 posts in 30 days
- Top 25% Audience — 10,526 followers
Recent posts
I sat down with Camille Moore to chat all things TikTok Shop, and we didn't hold back. This is a MUST listen for anyone looking to learn social commerce. We got into how we at Bloom built one of, if not the most efficient marketing engine in the space and became the #1 beverage brand on TikTok Shop. Community building, seeding strategy, GMV Max, scaling, the frameworks we actually use day to day. No surface level takes, just what's really working. If you're trying to win on TikTok Shop, this is about as close to a masterclass as I could give in one sitting. https://lnkd.in/gB5FXeXk #TTS
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A little while ago I posted about TikTok Shop's AI problem, and how AI content was pulling budget away from the real creators doing the actual work. We did something about it and started removing AI videos from our program. I wasn't fully prepared for the response from our creator community. The messages have been pouring in almost daily since. Feeling like the brand they pour hours into actually has their back. Creators are the heart of this entire thing. Protect them, advocate for them, and the rest takes care of itself. That's the key to Tiktok Shop. Stop thinking about how it can work
42 reactions · 19 comments · 0 reposts
People always ask me why I put so much time into LinkedIn content. Here's the honest answer. 1. Paying it Forward - I remember what it's like to be curious about something and have no idea where to start. If a post helps someone make a better decision or save themselves months of trial and error, that's an easy yes. 2. A rising tide lifts all ships - The more brands that participate and the more TikTok Shop matures, the bigger the ecosystem gets, and that's good for everyone in it, especially the creators. 3. Attract top tier talent - Great people want to work with people they can learn fro
73 reactions · 37 comments · 0 reposts
Last updated 2026-08-01