Jill Manuel — I help leaders build trust in a world that’s stopped believing institutions | Peabody-winning former News Director | The Trust Shift author
I help leaders build trust in a world that’s stopped believing institutions | Peabody-winning former News Director | The Trust Shift author
Jill Manuel ranks #294 of 18,566 LinkedIn creators in Social Selling & LinkedIn Growth, and is a standout voice in United States. They have 6.4K followers and published 20 posts in the last 60 days at a 2.3% average engagement rate.
- 6.4K followers
- 20 posts / 60d
- 2.3% avg engagement
- 433 follower growth / 30d
The roast
Jill claims she teaches leaders how to build trust, yet her engagement rate is barely enough to keep a neighborhood watch meeting awake. She spent twenty years in newsrooms just to end up as a Peabody-winning ghostwriter for people who can’t find their own personality.
About Jill
Most executives sound like press releases. Their LinkedIn posts get polished into oblivion. Their talking points feel rehearsed. Their "authentic" moments land flat because authenticity without credibility is just noise.I spent 20+ years running award-winning newsrooms. Peabody. Murrow. Emmy. I learned how to earn trust from audiences who had every reason to tune out.Then I watched that playbook stop working.Trust shifted. From institutions to individuals. From polish to proof. From authority to accessibility.The leaders who win now aren't the most polished. They're the most human.Today, I help executives, founders, and senior leaders:→ Find their voice (not a corporate-approved version of it)→ Build credibility through transparency, not titles→ Show up consistently in ways that earn attention and trust→ Translate expertise into content that actually connectsI work with leaders across industries: finance, governance, real estate, health, tech, and yes, media. The throughline is always the same: helping smart people stop hiding behind institutions and start building trust as themselves.I also write The Trust Shift, a newsletter exploring why credibility collapsed and what's replacing it.If you're a leader who knows you should be more visible but can't figure out how to do it without sounding like everyone else, let's talk.Email: jill@jcatgroup.comBook a clarity call: https://calendly.com/jill-manuel-schedule/jcat-group-free-clarity-call
Highlights
- Top 5% in United States — Ranked #114 of 5851 creators
- Top 5% Creator — 20 posts in 30 days
- Top 10% Engager — 2.28% engagement rate
- Top 10% Impact — 146 avg engagements per post
Recent posts
An automated email landed in my inbox for job 74744: Associate Director for Strategic and Critical Communications. 20 years in newsrooms, a Peabody, a duPont, and national Murrows, and I was waiting on an algorithm to decide if I was a qualified candidate. I did not even want the job. It was a safe place to hide behind another nebulous title instead of standing under my own name. Here's what kills me: You spend decades mastering your craft and doing the heavy lifting, only to hand your career equity to an applicant portal that closes with "Please do not respond." If you are an experienced
14 reactions · 4 comments · 1 reposts
If you spent 20 years in an institution, your LinkedIn profile reads like an archive for the building. Here's what kills me: All those titles and accolades stay at reception when you walk away. Staying invisible was never humility. It is a liability. When someone lands on your profile today, do they see the company you served, or the depth you bring under your own name?
11 reactions · 2 comments · 0 reposts
I ask women who have spent decades in their building the exact same question. "What do you want to be known for?" The safe corporate reflex comes out first. "I want to be known for being a team player and contributing to the organization and its goals." It sounds responsible. It fits on an annual review. Then we sit with it for a minute. She drops the mask, and the real answer comes out. "I want to be known for the sacrifices I made to plug every hole in this role." "I want to be known for the fact that without me, things would have really gone sideways." "I want to be known for missi
26 reactions · 16 comments · 0 reposts
Last updated 2026-08-01