Jill Manuel — I help leaders build trust in a world that’s stopped believing institutions | Peabody-winning former News Director | The Trust Shift author
I help leaders build trust in a world that’s stopped believing institutions | Peabody-winning former News Director | The Trust Shift author
Jill Manuel ranks #616 of 18,341 LinkedIn creators in Social Selling & LinkedIn Growth, and is a standout voice in United States. They have 6.4K followers and published 19 posts in the last 30 days at a 2.4% average engagement rate.
- 6.4K followers
- 19 posts / 30d
- 2.4% avg engagement
- 433 follower growth / 30d
The roast
Jill claims she teaches leaders how to build trust, yet her engagement rate is barely enough to keep a neighborhood watch meeting awake. She spent twenty years in newsrooms just to end up as a Peabody-winning ghostwriter for people who can’t find their own personality.
About Jill
Most executives sound like press releases. Their LinkedIn posts get polished into oblivion. Their talking points feel rehearsed. Their "authentic" moments land flat because authenticity without credibility is just noise.I spent 20+ years running award-winning newsrooms. Peabody. Murrow. Emmy. I learned how to earn trust from audiences who had every reason to tune out.Then I watched that playbook stop working.Trust shifted. From institutions to individuals. From polish to proof. From authority to accessibility.The leaders who win now aren't the most polished. They're the most human.Today, I help executives, founders, and senior leaders:→ Find their voice (not a corporate-approved version of it)→ Build credibility through transparency, not titles→ Show up consistently in ways that earn attention and trust→ Translate expertise into content that actually connectsI work with leaders across industries: finance, governance, real estate, health, tech, and yes, media. The throughline is always the same: helping smart people stop hiding behind institutions and start building trust as themselves.I also write The Trust Shift, a newsletter exploring why credibility collapsed and what's replacing it.If you're a leader who knows you should be more visible but can't figure out how to do it without sounding like everyone else, let's talk.Email: jill@jcatgroup.comBook a clarity call: https://calendly.com/jill-manuel-schedule/jcat-group-free-clarity-call
Highlights
- Top 5% in United States — Ranked #227 of 5774 creators
- Consistent Creator — 19 posts in 30d · top 5%
- Top Engager — 2.38% rate · top 10%
- High Impact — 153 avg engagements per post · top 25%
Recent posts
I interviewed a 32-year-old who works at a local TV news station. He produces content for digital and broadcast platforms. When he goes home, he doesn't watch a single newscast. He goes straight to YouTube and social media. Follows creators who specialize in topics that matter to him: local politics, his heritage community, issues that affect his family. I asked him why. His answer was immediate: he doesn't trust billionaire-owned conglomerates to tell him what's good for him. He brought up ownership influence unprompted. He knows who owns what, and he's made his decisions accordingly.
29 reactions · 20 comments · 1 reposts
A woman spent nearly 30 years as a local TV news producer. Earlier this year, her station gave her a choice: move to the overnight shift or leave. If you've worked in a newsroom, you know what that is. It's quiet firing. You don't get a severance conversation. You get an impossible reassignment designed to make you quit. Either you stay and work a shift you were never hired for, or you leave and find out your options outside the newsroom are much more limited than you thought. She left. She applied for everything she could find: PR, internal comms, marketing comms, government, educati
15 reactions · 1 comments · 2 reposts
I wrote about CNBC last week, and one detail keeps nagging me. It wasn't the revenue split or the 40+ new hires. It was the job postings. CNBC is hiring for roles right now where the job description explicitly says the company is shifting to a subscription-first model. Not in a press release. Not in a town hall slide deck. In the actual listing candidates read before applying. That's a strategic choice most newsrooms would never make. In my work transforming newsrooms, I've seen what happens when leadership talks about digital transformation in meetings, but the job postings still describe
6 reactions · 0 comments · 0 reposts