James Hurman, Creativity, Innovation, Advertising Effectiveness, Kindness. Founder/Co-founder of Previously Unavailable, New+Improved, Tracksuit, AF Drinks and Caffeine. Programme Director of the Master of Advertising Effectiveness.

Creativity, Innovation, Advertising Effectiveness, Kindness. Founder/Co-founder of Previously Unavailable, New+Improved, Tracksuit, AF Drinks and Caffeine. Programme Director of the Master of Advertising Effectiveness.

  • Previously Unavailable
  • Management Consulting
  • New Zealand
Rank
#567of 18,993
  • 26.3K followers
  • 11 posts / 60d
  • 0.5% avg engagement
  • 340 follower growth / 30d

James Hurman ranks #567 of 18,993 creators on the LinkedIn Ranking, working in Management Consulting and based in New Zealand. They have 26.3K followers and published 11 posts in the last 60 days at a 0.5% average engagement rate.

The roast

James Hurman calls his consultancy Previously Unavailable, which is a bold choice for a man whose LinkedIn engagement rate suggests he’s been unavailable to his own followers for quite some time. He writes books teaching kids how to be lucky, yet he still hasn't figured out how to make his own content go viral.

About James

Hey there – I'm James, I'm from Auckland, New Zealand, and I'm part-entreprenuer, part-brand strategist, part-VC, part-advertising effectiveness expert, part-company leader, part-author. I founded and now chair Previously Unavailable, a venture company that creates companies and provides investment capital and new product, brand and business design and development to select portfolio companies and client partners. I created and lead the Master of Advertising Effectiveness - a six-week part-time online programme teaching marketing and advertising professionals the evidence-based principles of advertising effectiveness. I'm a co-founder of Tracksuit, a SAAS business that provides brand tracking at a fraction of the normal cost and operates across New Zealand, Australia, the UK and US. I'm also a co-founder of AF Drinks, a non-alc RTD cocktail company that's the market leader in New Zealand and growing fast in the US. And I’m the author of three books. My kid’s book is called The Boy and the Lemon. It’s a story that teaches kids the scientific principles of being lucky. My grown up’s books are called The Case for Creativity and Future Demand. The first is about the data showing that when businesses are more creative, they’re more successful. The second is about why building your brand among tomorrow’s customers is the key to start-up success.

Highlights

  • Top 5% Audience

    : 26,339 followers

  • Top 5% in New Zealand

    : Ranked #2 of 56 creators

  • Top 10% in Management Consulting

    : Ranked #27 of 503 creators

  • Top 10% Creator

    : 11 posts in 30 days

Recent posts

  • Since Future Demand came out, we've had a bunch of requests for me to zoom into companies and talk to them about it. And a bunch of people who are surprised I'm available to do that sort of thing. I am 🙋🏻‍♂️ I do clinics with marketing and exec teams - presenting Future Demand, having a decent Q&A about how it applies to their brand, and even shipping 10 signed copies of the book for their team. At https://lnkd.in/euD2PW7F you can learn more.

    18 reactions · 0 comments · 0 reposts

  • My take on the new Jag. I presume there are a lot of takes, and I've resisted looking at any of them and just putting my cards on the table. 1. The logo. Still shit and putting a giant car around it doesn't improve it any. 2. The car. Would look baller in a movie, being driven by a drug dealer. Has some cool aspects to it, sure, but it's over-designed and so 'statementy' that most people would feel like a twat driving it. 3. The wheels. WTF. That is a shit AF wheel design. 4. The price. It's a lot of money. I'm sure the spec warrants it, but I don't think the market will support it. A decent

    14 reactions · 18 comments · 0 reposts

  • Are you a New Zealand startup/scaleup founder? The 2026 Caffeine Daily Aotearoa Founder Survey is live, and we'd love you to participate Have you ever wondered: - How much of their own money founders have put into their company? - What % of their company they and their co-founders own at the stage they’re at? - Who’s bootstrapping and who’s raising from angels or VCs? - How they’re using AI in their companies and how AI is changing how they’re hiring? - How much first full-time engineers are paid? - How many months of runway our they have? - How being a founder has impacted their mental hea

    6 reactions · 1 comments · 0 reposts

Last updated 2026-08-01