George Prodanov — Founder, PPC Consultancy | Google Ads & Meta Ads Performance Marketing Agency | £100M+ Managed
Founder, PPC Consultancy | Google Ads & Meta Ads Performance Marketing Agency | £100M+ Managed
George Prodanov ranks #489 of 18,341 LinkedIn creators in Growth & Performance Marketing, and is a standout voice in United Kingdom. They have 9.7K followers and published 14 posts in the last 30 days at a 3.0% average engagement rate.
- 9.7K followers
- 14 posts / 30d
- 3.0% avg engagement
- 505 follower growth / 30d
The roast
George claims he’s managed over £100 million in ad spend, yet he’s currently averaging about 60 likes per post. It’s comforting to know that if I ever need to burn a fortune into complete irrelevance, George is the guy who knows exactly how to make the money disappear.
About George
I’m a commercially focused performance marketer with over 14 years’ experience working in-house, agency-side, and as a consultant across numerous industry verticals, including Energy, Financial Services, Technology (SaaS, PaaS & IaaS), Price Comparison Websites (PCWs), Supply Chain & Logistics, and Telecommunications. Over the course of my career, I’ve: ✅ 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 £𝟭𝟬𝟬𝗠+ 𝗶𝗻 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 across Paid Search / PPC (Google Ads, Microsoft Ads), Paid Social (Meta Ads, LinkedIn Ads), Display & Programmatic (DV360, GDN, Criteo), Video (YouTube Ads), and Native (AdRoll, Taboola, Outbrain) among others. ✅ 𝗦𝗰𝗮𝗹𝗲𝗱 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗳𝗿𝗼𝗺 𝘀𝗶𝘅 𝘁𝗼 𝗲𝗶𝗴𝗵𝘁 𝗳𝗶𝗴𝘂𝗿𝗲𝘀 through paid advertising, delivering digital marketing campaigns across 61 countries and 39 languages, for FTSE 100 brands, private equity, as well as SMEs and startups. ✅ 𝗟𝗲𝗱 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 fostering a culture of excellence, collaboration, and continuous improvement.I’m passionate about the marketing discipline and always open to connecting with fellow marketers, founders and business leaders. Please don't hesitate to connect and get in touch. Keywords: Digital Marketing, Performance Marketing, Growth Marketing, Paid Search (PPC, SEM), Paid Social, Paid Media, Lead Generation, Digital Acquisition, Marketing Strategy, Conversion Rate Optimisation (CRO), Data-Driven Marketing, Analytics, Google Ads, YouTube Ads, Microsoft Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, DV360 (Display & Video 360).
Highlights
- Top 5% in United Kingdom — Ranked #55 of 1787 creators
- Top 10% in Growth & Performance Marketing — Ranked #6 of 117 creators
- Consistent Creator — 14 posts in 30d · top 10%
- High Impact — 292 avg engagements per post · top 10%
Recent posts
Are you spending over £𝟭𝟬,𝟬𝟬𝟬 𝗮 𝗺𝗼𝗻𝘁𝗵 on Google Ads and looking to improve your performance? ⠀ Most UK accounts I audit are leaving at least 25% of upside on the table due to structural and tactical inefficiencies. ⠀ 𝗜'𝗹𝗹 𝗮𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗮𝗻𝗱 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝗜'𝗱 𝗳𝗶𝘅 𝗳𝗶𝗿𝘀𝘁. ⠀ Send me a DM to request a Google Ads audit.
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Google says AI Search sends "𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗰𝗹𝗶𝗰𝗸𝘀" to websites every week. Independent data says clicks are collapsing. Both can be true at the same time. 😊 ⠀ On 17 July, Nick Fox (Google's SVP of Knowledge and Information) wrote on LinkedIn that Google is "now sending billions of clicks to websites every week through AI features in Search alone", on top of billions daily from Search overall. On declining traffic: "we're actually seeing the opposite." ⠀ The independent research claims otherwise: ⠀ 🔻 Pew Research (68,000+ searches): users click a result on 𝟴% of searches with
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Water breaks are the next big opportunity in advertising. The World Cup was a great pilot test. ⠀ FIFA made 3-minute hydration breaks mandatory in all 𝟭𝟬𝟰 World Cup matches, which created roughly 𝟴 sellable 30-second slots per game at ~$𝟯𝟬𝟬𝗸 each, rising to $𝟴𝗠 for the final. Fox is projected to take 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 $𝟮𝟱𝟬𝗠 from the breaks, plausibly $𝟱𝟬𝟬-𝟲𝟬𝟬𝗠, against an estimated $𝟰𝟬𝟬-𝟱𝟬𝟬𝗠 paid for the entire English-language rights. ⠀ As big as it is, the World Cup is only a 5-week event. What happens if this crosses to European club football? ⠀ 𝗧𝗵𝗲 𝗺𝗮𝘁𝗵𝘀 (
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