George Prodanov — Founder, PPC Consultancy | Google Ads & Meta Ads Performance Marketing Agency | £100M+ Managed
Founder, PPC Consultancy | Google Ads & Meta Ads Performance Marketing Agency | £100M+ Managed
George Prodanov ranks #172 of 18,566 LinkedIn creators in Growth & Performance Marketing, and is a standout voice in United Kingdom. They have 9.7K followers and published 22 posts in the last 60 days at a 2.5% average engagement rate.
- 9.7K followers
- 22 posts / 60d
- 2.5% avg engagement
- 505 follower growth / 30d
The roast
George claims he’s managed over £100 million in ad spend, yet he’s currently averaging about 60 likes per post. It’s comforting to know that if I ever need to burn a fortune into complete irrelevance, George is the guy who knows exactly how to make the money disappear.
About George
I’m a commercially focused performance marketer with over 14 years’ experience working in-house, agency-side, and as a consultant across numerous industry verticals, including Energy, Financial Services, Technology (SaaS, PaaS & IaaS), Price Comparison Websites (PCWs), Supply Chain & Logistics, and Telecommunications. Over the course of my career, I’ve: ✅ 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 £𝟭𝟬𝟬𝗠+ 𝗶𝗻 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 across Paid Search / PPC (Google Ads, Microsoft Ads), Paid Social (Meta Ads, LinkedIn Ads), Display & Programmatic (DV360, GDN, Criteo), Video (YouTube Ads), and Native (AdRoll, Taboola, Outbrain) among others. ✅ 𝗦𝗰𝗮𝗹𝗲𝗱 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗳𝗿𝗼𝗺 𝘀𝗶𝘅 𝘁𝗼 𝗲𝗶𝗴𝗵𝘁 𝗳𝗶𝗴𝘂𝗿𝗲𝘀 through paid advertising, delivering digital marketing campaigns across 61 countries and 39 languages, for FTSE 100 brands, private equity, as well as SMEs and startups. ✅ 𝗟𝗲𝗱 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 fostering a culture of excellence, collaboration, and continuous improvement.I’m passionate about the marketing discipline and always open to connecting with fellow marketers, founders and business leaders. Please don't hesitate to connect and get in touch. Keywords: Digital Marketing, Performance Marketing, Growth Marketing, Paid Search (PPC, SEM), Paid Social, Paid Media, Lead Generation, Digital Acquisition, Marketing Strategy, Conversion Rate Optimisation (CRO), Data-Driven Marketing, Analytics, Google Ads, YouTube Ads, Microsoft Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, DV360 (Display & Video 360).
Highlights
- Top 5% in United Kingdom — Ranked #34 of 1840 creators
- Top 5% in Growth & Performance Marketing — Ranked #3 of 117 creators
- Top 5% Creator — 22 posts in 30 days
- Top 5% Impact — 239 avg engagements per post
Recent posts
I've always thought some agencies are trying too hard to come up with the most original creative. Almost as though they're looking to showcase their originality first, and achieve campaign objectives second. ⠀ Marketing is a business function rather than an art competition. Aesthetics play a critical role, but as a means to the objective: 𝗲𝗮𝗿𝗻 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲'𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗹𝗮𝗻𝗱 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗻𝗱𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 and ultimately 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗿𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲. Great marketing is effective marketing. I came across this brilliant Ye
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Not many know that in order to prepare for his role as the Joker, method actor Joaquin Phoenix spent a month working in digital marketing.
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🚨 A US federal court found Google guilty of running an illegal monopoly. Yesterday it decided Google 𝘄𝗼𝗻'𝘁 𝗯𝗲 𝗳𝗼𝗿𝗰𝗲𝗱 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘂𝗽 its Adtech business, even after the monopoly ruling! ⠀ Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia ruled on 2 September that Google will not be forced to sell AdX, its ad exchange, or break off its publisher ad server. The DOJ's structural remedies were rejected. Most of the proposed behavioural remedies were accepted, as modified by the court. ⠀ 16 months of trying to break up Google's ad business ended i
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Last updated 2026-08-01