Emily Kramer — Founder at MKT1 Newsletter: B2B Startup Marketing + AI | Marketing Advisor & Investor
Founder at MKT1 Newsletter: B2B Startup Marketing + AI | Marketing Advisor & Investor
Emily Kramer ranks #318 of 18,566 LinkedIn creators in Online Media, and is a standout voice in United States. They have 51.1K followers and published 29 posts in the last 60 days at a 0.2% average engagement rate.
- 51.1K followers
- 29 posts / 60d
- 0.2% avg engagement
- 758 follower growth / 30d
The roast
Emily Kramer markets marketing to marketers, which is the professional equivalent of an MLM scheme that exclusively sells its own business cards. She spent her career leading hypergrowth teams for startups that are now mostly just forgotten password requirements in your browser history.
About Emily
I write MKT1 Newsletter (Top 20 Business Substack) and market marketing to marketers—and non-marketers too.I currently help startups build marketing through creating content (MKT1 Newsletter and Dear Marketers podcast), advising marketing leaders and founders at B2B startups, and investing.I previously led and built marketing teams from the ground up at Asana, Carta, Astro (acquired by Slack), and Ticketfly. I've been the first-ish marketer 4 times and have led teams through hypergrowth and at scale. 🚤 🐶 🌈 🎫
Highlights
- Top 5% Audience — 51,081 followers
- Top 5% in United States — Ranked #125 of 5851 creators
- Top 5% Creator — 29 posts in 30 days
- Top 10% in Online Media — Ranked #2 of 33 creators
Recent posts
The #1 sign a startup will pay marketers more? Fresh money in the bank. I looked at nearly 800 B2B startup marketing job posts. Fundraising date beat being AI-native, raising $300M+ or being late stage. Those things mattered in the data too, just not as much. The recent money in the bank factor is most pronounced at mid-level (3 to 5 years of experience): * Raised in the last year: $174K, a 24% increase vs startups that last raised 2+ years ago ($1.24 for every $1) * Raised 1 to 2 years ago: $158K * Raised 2+ years ago: $140K Heres what else matters when it comes to getting paid mo
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When was the last time you looked at the LinkedIn Ad Library for your competitors? Your complements? The brands you most admire? You might notice something: The brands that seem to be growing the fastest have a ton of thought-leader ads. Max Hogan from Closing Media confirmed with me that we've hit a tipping point on thought-leader ad adoption. Most of his clients are scaling them to 50%+ of their LinkedIn spend. So how do you start your own thought-leader ads program? 4 things to help you execute: 1. Actually spend time in LinkedIn's Ad Library for companies you admire, competitors, etc.
24 reactions · 20 comments · 0 reposts
I analyzed 1,100+ marketing job posts and can confirm that OpenAI & Anthropic are operating on an entirely different pay scale: - A "Head of" role at OpenAI & Anthropic makes more than a VP / CMO at other startups, a median of $381K vs $300K. - And the biggest gap between OpenAI & Anthropic and everyone else is at Director / Head of, where they make a median of $381K vs $225K, a $156K or 69% increase. Its a small sample (5 job posts), but still. - At the senior level (6+ years of experience, not include Director level+ roles). OpenAI & Anthropic marketers make a median of $288K vs $178K ev
28 reactions · 7 comments · 0 reposts
Last updated 2026-08-01