Ethan Decker — Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science.
Founder @ Applied Brand Science. Helping marketing teams raise their game with brand science.
Ethan Decker ranks #464 of 18,789 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 15.0K followers and published 38 posts in the last 60 days at a 0.2% average engagement rate.
- 15.0K followers
- 38 posts / 60d
- 0.2% avg engagement
- — follower growth / 30d
The roast
Ethan Decker claims he uses science to eliminate subjectivity in marketing, yet his engagement rate is statistically indistinguishable from a rounding error. He spent his career studying ethnography, statistics, and brand growth just to end up as a guy who begs for attention by promising strangers dark chocolate.
About Ethan
I help companies create long-term competitive advantage using the science of brand growth. I do this in two ways: 1. By helping companies build world-class marketing TEAMS via trainings, workshops and talks so that their people have strong brand-building muscles. 2. By helping companies build world-class BRANDS via brand strategy, brand fundamentals, and brand campaigns. I show you which of your beliefs about marketing are fairy tales that waste your time and money. I help you eliminate the subjectivity in marketing choices and make them more objective. I get your whole team paddling in the same direction and eliminate swirl. And I give you confidence in your marketing decisions. And dark chocolate. All to help grow your business. LE DETAILS: I've been a marketer, a researcher, a strategist, a scientist, an editor, a teacher, a performer, and an ecologist. I've done ethnographies in Tokyo and statistics in Matlab. I've helped sell razors and position new lines of women's clothes. I can tell skew from kurtosis, a colon from a semicolon, and a serif from a sans-serif. And I've presented on the science of marketing internationally, including SXSW and TED. KEYWORD BINGO - Business consulting, strategic consulting, growth drivers, business fundamentals, marketing strategy. - Account planning, strategic planning, brand strategy, brand communications, shopper marketing, promotional marketing, digital strategy, retail marketing. - Market research, quantitative research, qualitative research, statistical analysis, ethnography, trend watching, moderating, survey design, data visualization, connection planning, audience analysis, brand metrics. - Presentations, storytelling, public speaking, conference speaking, workshop facilitation, brainstorming (the real deal, not that crap most people do), presentation design. - Teaching, training, team building. - Evolution, evolutionary psychology, behavioral economics, cognitive psychology, social psychology, shopper psychology, shopper science.
Highlights
- Consistent Creator — 38 posts in 30d · top 5%
- Top 5% in United States — Ranked #200 of 6063 creators
- Top 10% in Marketing & Advertising — Ranked #98 of 1449 creators
- Big Audience — 14,967 followers · top 25%
Recent posts
Your membership numbers are down. So are Rotary's. So are the Elks'. So is nearly every club, league, and association in America. There's a reason, and it's not the one you're telling your board. 25 years ago, a researcher named Robert Putnam wrote a book called *Bowling Alone* — documenting the quiet, decades-long collapse of group participation in America. Bowling leagues. The Odd Fellows. The 4-H club your grandfather bragged about. All eroding, long before anyone blamed it on social media or "the younger generation." Here's the uncomfortable reframe: if your organization is losing membe
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What do you do with a sleepy, 104-year-old heritage brand that nobody talks about, thinks much about, or (increasingly) buys that often? You kill it. Or at least, its mascot. Ten days before the Super Bowl, Mr. Peanut died in a fiery crash. During the game, he was reborn as “Baby Nut” via the healing tears of the Kool-Aid Man. It sounds absurd. But the mascot's explosive death generated 11 billion media impressions, hit 98% brand linkage, and drove a 900% sales bump. We want our brands to be taken seriously. But your number one job isn't to be serious. It’s just to get people to remember
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Today's the day: our 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗟𝗮𝘄𝘀 & 𝗟𝗲𝘃𝗲𝗿𝘀 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗢𝗻𝗹𝗶𝗻𝗲 𝗖𝗼𝘂𝗿𝘀𝗲 is officially live! Look at All The Things in this course: 🔸 The core elements of the Laws & Levers approach to brand science. 🔸 Six self-paced modules with short video lessons. 🔸 Downloadable worksheets to help you apply brand science right away. 🔸 Dad jokes and marketing myth-busting. 🔸 A guy explaining buyer behavior with way more enthusiasm than is probably necessary. We're not promising to 12X your MRR in 3 months. Or to grow your followers on TikTok b
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Last updated 2026-08-04