Devin Reed — I help B2B marketers and execs build durable content systems | The Reeder
I help B2B marketers and execs build durable content systems | The Reeder
Devin Reed ranks #499 of 18,341 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 100.6K followers and published 18 posts in the last 30 days at a 0.2% average engagement rate.
- 100.6K followers
- 18 posts / 30d
- 0.2% avg engagement
- 1.2K follower growth / 30d
The roast
Devin claims he helps brands build trust, yet his own engagement rate of 0.11% suggests his primary contribution to the B2B ecosystem is teaching executives how to be completely ignored by 99,880 people at once. Being a content expert with a leaderboard rank of #626 is like bragging you’re the most popular mime at a library.
About Devin
Yo! I help B2B SaaS marketers build trust before they need it.I teach a different approach: the 95-5 Content System.Instead of chasing the 5% already in-market, you build credibility with the 95% forming opinions before demand exists. So when it's time, you don't compete for attention — you get recalled.That's how you make and lead the consideration list. Aka get more leads and opportunities.MY BACKGROUND→ Built content engines at billion-dollar startups (Gong, Clari)→ Scaled Gong's content from $20M → $200M ARR→ Advised fast-growing companies including Notion, Wiz, CrescendoWHAT I DO NOW→ Content Strategy Design (95-5 Content System)→ Executive LinkedIn Accelerator Program (Full Service)→ Marketing Advising for B2B tech companiesI share everything I learn through:📧 Newsletter: 14K+ subscribers get tactical advice every Saturday🎥 YouTube: Bi-weekly episodes coming soon + daily shorts (youtube.com/@RealDevinReed)🎙️ Podcast: (Reed Between The Lines (also on Spotify & Apple) 📸 Instagram: @devinreed for BTS and quick takesFind it all at: www.thereeder.coI'm still in the arena — everything I teach, I'm actively doing. I also talk about working dad life, sneakers, and golf because we're humans first, marketers second.Now that you're all signed up, let's make waves 🌊
Highlights
- Big Audience — 100,635 followers · top 1%
- Top 5% in United States — Ranked #175 of 5774 creators
- Consistent Creator — 18 posts in 30d · top 10%
- Top 10% in Marketing & Advertising — Ranked #61 of 1084 creators
Recent posts
Going viral is a trap. 𝗩𝗶𝗿𝗮𝗹 𝗽𝗼𝘀𝘁𝘀 attract randos, bots, and people who will never buy what you sell. Even worse, now the algorithm sees low engagement from those new followers and starts showing your posts to fewer of the right people. So your reach shrinks post by post. And you may never know why. 𝗕𝗿𝗲𝗮𝗸𝗼𝘂𝘁 𝗽𝗼𝘀𝘁𝘀 expand your reach directly to your target audience. You get the good stuff: comments, DMs, and new followers from your ideal clients, ready to hire or buy. Viral posts are good for dopamine. Breakout posts are good for business. If you want to escape
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The most boring thing in AI right now is also the most important. Almost nobody's posting about it because it's not a shiny new model. It's called MCP — the thing that finally lets AI reach into the tools you already use, instead of copy-pasting data into a chat window like it's 2023. I've been nerding out on this for weeks, wiring up my favorite tools one at a time. Take Fathom. I used to finish a call, go dig through the transcript, copy the good parts into Claude, then re-explain what I actually wanted. Now I just ask what stood out in yesterday's call and it already knows because it's
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The brands winning in our feed realized they HAVE to play in the attention economy. And it's ok if you have to borrow someone else's audience and style to do it well. Let's be honest, Cerave solves a pretty boring problem. But that doesn't mean their marketing has to be boring too. They partnered with Michael Cera for this influencer campaign, and it absolutely cooked. Here's what they did differently to win attention and grow their sales #cannes #advertising #marketing
18 reactions · 12 comments · 0 reposts