Devin Reed — I help B2B marketers and execs build durable content systems | The Reeder
I help B2B marketers and execs build durable content systems | The Reeder
Devin Reed ranks #103 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 100.6K followers and published 31 posts in the last 60 days at a 0.3% average engagement rate.
- 100.6K followers
- 31 posts / 60d
- 0.3% avg engagement
- 1.2K follower growth / 30d
The roast
Devin claims he helps brands build trust, yet his own engagement rate of 0.11% suggests his primary contribution to the B2B ecosystem is teaching executives how to be completely ignored by 99,880 people at once. Being a content expert with a leaderboard rank of #626 is like bragging you’re the most popular mime at a library.
About Devin
Yo! I help B2B SaaS marketers build trust before they need it.I teach a different approach: the 95-5 Content System.Instead of chasing the 5% already in-market, you build credibility with the 95% forming opinions before demand exists. So when it's time, you don't compete for attention — you get recalled.That's how you make and lead the consideration list. Aka get more leads and opportunities.MY BACKGROUND→ Built content engines at billion-dollar startups (Gong, Clari)→ Scaled Gong's content from $20M → $200M ARR→ Advised fast-growing companies including Notion, Wiz, CrescendoWHAT I DO NOW→ Content Strategy Design (95-5 Content System)→ Executive LinkedIn Accelerator Program (Full Service)→ Marketing Advising for B2B tech companiesI share everything I learn through:📧 Newsletter: 14K+ subscribers get tactical advice every Saturday🎥 YouTube: Bi-weekly episodes coming soon + daily shorts (youtube.com/@RealDevinReed)🎙️ Podcast: (Reed Between The Lines (also on Spotify & Apple) 📸 Instagram: @devinreed for BTS and quick takesFind it all at: www.thereeder.coI'm still in the arena — everything I teach, I'm actively doing. I also talk about working dad life, sneakers, and golf because we're humans first, marketers second.Now that you're all signed up, let's make waves 🌊
Highlights
- Top 1% Audience — 100,637 followers
- Top 1% in United States — Ranked #35 of 5851 creators
- Top 5% in Marketing & Advertising — Ranked #15 of 1092 creators
- Top 5% Creator — 31 posts in 30 days
Recent posts
Now in the content game, volume is cheap. So “more” probably isn't going to help you win. So what makes you different? Or memorable? I'm sharing what I'm seeing work right now on a panel at RevGenius's Revolt event called The New Marketing Moat: If Everyone Has AI, What Makes You Different? I’ll be talking (and very possibly arguing) with some of my favorite people: Natalie Marcotullio (Head of Growth & Marketing, Navattic) and Mark Kilens(CMO, EasyLlama). Our panel goes live Oct. 15 at 3:35 p.m. ET. It's free and virtual, so grab a seat and come heckle me in the chat. sign on up -->
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I found a forgotten gem on my LinkedIn account. While cleaning up my profile, I rediscovered my LinkedIn newsletter — which had over 30,000 subscribers (!) So I decided to run a test with repurposed content to see if this channel could work again and convert subscribers to my Reeder newsletter. Here are the results — and 3 questions to ask yourself before you go hunting for the next shiny channel.
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I’m grateful I got to join the Ramp team for the past few months. I designed 20+ breakout sessions for their 1,300+ attendee user conference and MC’d the event. It was a BIG project that reminded me of my Gong days. Tons of creativity, big goals, and a healthy pressure to perform at my best. And the OnRamp event was truly world class. (I have a full video breakdown coming next week bc it deserves it.) Right now I’m sipping coffee and reflecting on the fact that 13 years ago I started my career two blocks from the event as a customer success manager making $36k/year. Today I’m working with
231 reactions · 31 comments · 0 reposts
Last updated 2026-08-01