Devin Reed — I help B2B marketers and execs build durable content systems | The Reeder
I help B2B marketers and execs build durable content systems | The Reeder
Devin Reed ranks #103 of 18,566 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 100.6K followers and published 31 posts in the last 60 days at a 0.3% average engagement rate.
- 100.6K followers
- 31 posts / 60d
- 0.3% avg engagement
- 1.2K follower growth / 30d
The roast
Devin claims he helps brands build trust, yet his own engagement rate of 0.11% suggests his primary contribution to the B2B ecosystem is teaching executives how to be completely ignored by 99,880 people at once. Being a content expert with a leaderboard rank of #626 is like bragging you’re the most popular mime at a library.
About Devin
Yo! I help B2B SaaS marketers build trust before they need it.I teach a different approach: the 95-5 Content System.Instead of chasing the 5% already in-market, you build credibility with the 95% forming opinions before demand exists. So when it's time, you don't compete for attention — you get recalled.That's how you make and lead the consideration list. Aka get more leads and opportunities.MY BACKGROUND→ Built content engines at billion-dollar startups (Gong, Clari)→ Scaled Gong's content from $20M → $200M ARR→ Advised fast-growing companies including Notion, Wiz, CrescendoWHAT I DO NOW→ Content Strategy Design (95-5 Content System)→ Executive LinkedIn Accelerator Program (Full Service)→ Marketing Advising for B2B tech companiesI share everything I learn through:📧 Newsletter: 14K+ subscribers get tactical advice every Saturday🎥 YouTube: Bi-weekly episodes coming soon + daily shorts (youtube.com/@RealDevinReed)🎙️ Podcast: (Reed Between The Lines (also on Spotify & Apple) 📸 Instagram: @devinreed for BTS and quick takesFind it all at: www.thereeder.coI'm still in the arena — everything I teach, I'm actively doing. I also talk about working dad life, sneakers, and golf because we're humans first, marketers second.Now that you're all signed up, let's make waves 🌊
Highlights
- Top 1% Audience — 100,637 followers
- Top 1% in United States — Ranked #35 of 5851 creators
- Top 5% in Marketing & Advertising — Ranked #15 of 1092 creators
- Top 5% Creator — 31 posts in 30 days
Recent posts
In 6 days I'm MCing Ramp's conference for 1,500 CFOs and finance pros. I'm prepping by watching Eddie Murphy, not Steve Jobs. I've spent the last month watching stand-up. Chappelle, Caitlin Peluffo, Nikki Glaser. Because tech events don't need more black turtlenecks. A comedian has to hold a room for an hour without slides and no product to hide behind. If they lose you, they know it. You know it. And winning an audience back is nearly impossible. So I study the greats. Here's what I've learned so far: 𝟭) 𝗦𝗶𝗹𝗲𝗻𝗰𝗲 𝗶𝘀 𝗮 𝗳𝗹𝗲𝘅 I like when comedians say something bold, then just
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I just got back from my first Unbound ever. And idk what the haters say... about big events about traveling for work I HAD FUN. I hung out at the Museum of Ice Cream with Sendoso. Look at that hang time. Take notes. Chilled with marketing legends Christina Le, Daniel Cmejla, and Natalie Taylor. I continued a very platonic content crush on Jess Cook and Joshua Perk 👻. What they've built at Vector impresses the hell outta me. Their session was my favorite. And maybe I kindled a romantic crush on Dave Gerhardt and Ding Zheng. Like an event lead, who knows where that'll go... HubSpot m
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Great ideas don't always get engagement. Great hooks do. Not long ago, a sales rep asked me how to get people to care about her content. I didn't want to give her the cliché "You just need to know your audience better," because she clearly already did. Her real problem? People weren't stopping to read. Her posts were like a mid song in the middle of an album — easy to skip. When I reviewed her posts, I saw her ideas were solid, and her experience was legit. But every post started the same way — a slow setup that gave readers permission to scroll past. Below is the best hook I ever wrot
21 reactions · 3 comments · 0 reposts
Last updated 2026-08-01