David Gomez — Chief Value Defender | Keynote Speaker | Helping organizations achieve profitable growth through bold differentiation | #BeDifferent
Chief Value Defender | Keynote Speaker | Helping organizations achieve profitable growth through bold differentiation | #BeDifferent
David Gomez ranks #427 of 18,847 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 24.3K followers and published 41 posts in the last 60 days at a 0.1% average engagement rate.
- 24.3K followers
- 41 posts / 60d
- 0.1% avg engagement
- — follower growth / 30d
The roast
David Gomez calls himself a Chief Value Defender, which is a poetic way of saying he spent thirty-one years writing books on how to charge more for things that clearly nobody is buying. He’s published eight books, yet somehow failed to convince 24,000 followers to actually click like.
About David
David Gomez brings a fresh perspective on how to defend your value, arguing that you don’t need low prices to stay competitive, but instead customers need to understand the value you are offering. Simply put…bold differentiation drives profitable growth.A renowned international keynote speaker and bestselling author of eight books, several of which have been translated into English, David is backed by 15 years in corporate sales and marketing and 16 years helping global brands thrive in Latin America’s fiercely price-driven markets. His masterpiece, Stop Competing on Price (originally Bueno, Bonito y Carito), known as the bible of value selling, is a key reference in business programs at multiple universities and has been implemented by hundreds of companies.It's the Small Things (originally Detalles que Enamoran), has become the go-to guide for organizations looking to differentiate themselves by creating memorable customer experiences in a simple yet powerful way. This provides insights into how to defend their value, inspire confidence and win without giving into pressure. His proven framework, The Value Shield, positions brands to lead with value—even in the most price-sensitive markets.
Highlights
- Consistent Creator — 41 posts in 30d · top 5%
- Top 5% in United States — Ranked #187 of 6122 creators
- Big Audience — 24,277 followers · top 10%
- Top 10% in Marketing & Advertising — Ranked #92 of 1477 creators
Recent posts
Si #BuenoBonitoyCarito respondía al qué (cuál es su diferencial), este libro responde al cómo (cómo ejecutarlo a través de toda la organización para capturar ese valor en el mercado). Es el puente entre la estrategia y la implementación. Nuevo libro El #EscudoDeValor ya disponible en todas las librerías de Colombia, muy pronto en digital y audiolibro. ATENCIÓN CALI: Próximo 26 de Agosto, Taller de 3 horas para construir su Escudo de Valor. Info en https://lnkd.in/ezYWkYk8 Organiza: MNTS Mentes
69 reactions · 11 comments · 2 reposts
Esta es la mejor parte de la conferencia: compartir con las personas, intercambiar ideas, reírnos y disfrutar juntos de un momento maravilloso. Gracias Veolia Norte de Santander por la invitación a la Escuela del Servicio, donde disfrutamos de #DetallesQueEnamoran y #ActitudYellow con clientes y colaboradores. Me llevo gratos recuerdos, pero sobre todo el cariño de la gente!
10 reactions · 0 comments · 0 reposts
10 años después de Bueno, Bonito y Carito... llega la secuela: "El Escudo de Valor". Todo lo que he aprendido en más de una década compartiendo con cientos de organizaciones está en estas 380 páginas de estrategia pura. Es una metodología de 4 etapas y 8 pasos para disminuir la dependencia del precio y liderar la venta de valor. Si Bueno, Bonito y Carito respondía al qué (cuál es su diferencial), este libro responde al cómo (cómo ejecutarlo a través de toda la organización para capturar ese valor en el mercado). Es el puente entre la estrategia y la implementación. Entre el discurso inspira
53 reactions · 4 comments · 2 reposts
Last updated 2026-08-04