Dara Treseder — Chief Marketing & Commercial Officer | P&L Owner | Board Director | Growth & Transformation Executive
Chief Marketing & Commercial Officer | P&L Owner | Board Director | Growth & Transformation Executive
Dara Treseder ranks #255 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 140.5K followers and published 5 posts in the last 60 days at a 0.5% average engagement rate.
- 140.5K followers
- 5 posts / 60d
- 0.5% avg engagement
- 672 follower growth / 30d
The roast
Dara is a professional who claims to lead business transformation while posting four times a month to an audience of 140,000, which is basically the corporate equivalent of owning a megaphone and only using it to whisper to the mirror. Autodesk designs the future, but Dara’s feed is just a collection of corporate stationary waiting for a printer that broke in 2021.
About Dara
Dara Treseder is a globally recognized business and technology executive with deep expertise in driving growth, leading digital transformation, scaling commercial businesses, and building high-performing global organizations across Fortune 500 B2B and consumer companies.Dara currently serves as Chief Marketing Officer at Autodesk, the leading technology company transforming how the world is designed and made, from greener buildings and cleaner cars to award-winning TV shows, movies, and games. In addition to leading Autodesk's worldwide marketing, brand, communications, growth, and education organizations, Dara is accountable for the company's digital revenue and global e-commerce P&L, including the product, commercial, and customer experience teams that bring it to life.She also founded and leads Autodesk for Small Business, designed to expand Autodesk's reach with small business customers through differentiated product experiences, flexible monetization models, and scaled digital acquisition, commerce, and engagement.Prior to Autodesk, Dara served as Global Head of Marketing, Communications & Membership at Peloton, where she helped grow global membership from 2.6 million to nearly 7 million. Previously, she was Chief Marketing Officer at Carbon and Chief Marketing Officer of GE Business Innovations & GE Ventures. Earlier in her career, she held growth and marketing leadership roles at Apple and Goldman Sachs.Dara has been recognized by Forbes as one of the World's Most Influential CMOs and became the first Black executive inducted into the Forbes CMO Hall of Fame. She has also been named by CNBC as a Changemaker transforming business and society, by Business Insider as one of the world's most innovative CMOs, and by Adweek as a Brand Genius.Dara serves on the board of Robinhood and on the Board of Visitors for Howard University's College of Engineering and Architecture. She graduated cum laude from Harvard University with highest honors in the field and earned her MBA from Stanford University.
Highlights
- Top 1% Audience — 140,513 followers
- Top 1% in Computer Software — Ranked #38 of 4742 creators
- Top 1% Impact — 726 avg engagements per post
- Top 5% in United States — Ranked #100 of 5851 creators
Recent posts
Standing out doesn't happen by playing it safe. Dara Treseder, Chief Marketing Officer, Autodesk told us that every breakthrough starts with a willingness to take a chance. Not every risk will pay off, and not every idea will work the first time. But the biggest mistake is letting fear keep you from trying. Sometimes the setback you didn't plan for becomes the breakthrough you never saw coming. #FQLeaders #CannesLions2026
291 reactions · 9 comments · 16 reposts
Today, as Arkenstone Defense exits stealth, I’m proud to finally share my role as Cofounder and COO. 💪 For most of my adult life, I’ve worked at the intersection of national security, technology, entrepreneurship, and government. I’ve worked with warfighters, civil servants, founders, investors, executives, engineers, and operators who are all trying, in their own way, to help the country move faster. Along the way, from many different angles, I’ve also seen the same problem repeat itself. Defense founders with extraordinary products keep struggling to gain access to the federal market. A
861 reactions · 261 comments · 31 reposts
How is Autodesk preparing its workforce and the next generation for the artificial-intelligence era? Autodesk chief marketing and commercial officer Dara Treseder is leading artificial-intelligence adoption both inside and outside the company, achieving 100% employee participation in a new AI Academy. The executive also highlighted the company's recent $350 million commitment to provide students with AI training, access and credentials. #Marketing #AI #Cannes2026
152 reactions · 4 comments · 5 reposts
Last updated 2026-08-01