Chris Marrano — Building AI-Systems For eCommerce | Founder@ADIQ.AI | Founder@BlueWaterMarketing
Building AI-Systems For eCommerce | Founder@ADIQ.AI | Founder@BlueWaterMarketing
Chris Marrano ranks #645 of 19,190 LinkedIn creators in Marketing & Advertising, and is a standout voice in United States. They have 22.8K followers and published 14 posts in the last 30 days at a 0.4% average engagement rate.
- 22.8K followers
- 14 posts / 30d
- 0.4% avg engagement
- 217 follower growth / 30d
The roast
Chris pivoted from running Facebook ads for Shopify stores to selling the dream of building AI infrastructure because his actual agency results didn't have the profit margins of a course on how to fake them. ADIQ is just a glorified math problem for people who realized they’re too lazy to actually optimize a campaign.
About Chris
Hey, I'm Chris Marrano. I've spent that last 15 years in digital marketing. Started at Mullen in Boston running campaigns for Match.com and LendingTree. Went client-side at Harvard Business School. Then built Blue Water Marketing from scratch. BWM is an eCommerce growth agency that manages Meta, Google, and Klaviyo for Shopify brands scaling from 7 to 8 figures. But somewhere along the way, the agency became a lab. We stopped just running ads and started building what goes behind them. AI systems that monitor every client account 24/7. Automated creative briefs generated from real performance data. A learning algorithm that gets smarter with every human decision. Real IP that's always running in the background. We turned an agency into a tech company that runs ads. That thinking became ADIQ.AI. AI-powered creative intelligence that tells DTC brands what's working before their budget does. And after building all of this publicly on LinkedIn, the same question kept showing up in my DMs from founders and agency owners: "How do I build this for my business?" Now I help them do exactly that. Private consulting. Full infrastructure builds. And a community of eCommerce operators who are done guessing and ready to build real systems. I help brands and agencies stop renting results and start owning their own IP, their own data layer, their own competitive moat. The future of eCommerce isn't more ads. It's better infrastructure. I'm here to help people build it. South Florida. Family first. Beach days, t-ball games, and a goldendoodle who supervises everything I build.
Highlights
- Big Audience — 22,840 followers · top 5%
- Top 10% in United States — Ranked #512 of 5940 creators
- Consistent Creator — 7 posts in 30d · top 25%
- Top 25% in Marketing & Advertising — Ranked #148 of 1094 creators
Recent posts
My job requires me to analyse 8 figure DTC brands on a WEEKLY basis Customer Support is one of the highest costs these brands bear Only because it scales linearly with revenue. Let’s say you 3xed your sales this month, then your customer support expense will also 3x A lot of it is still done manually because of two reasons: Market available AI customer support agents can TALK but not ACT. They can tell you “I understand your frustration sir” but cannot check the order number on their own. They are unreliable. Hard to voice train and can sometimes lose the brand their customers In m
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The most expensive way to grow a Shopify brand is the one everyone defaults to, spend more. More ad budget. More headcount. More agencies. More tools. Revenue climbs, everyone celebrates, and twelve months later the brand is "bigger" and somehow has less cash in the bank. I see it constantly with 7 and 8 figure brands. The top line looks great. The P&L tells a different story. Here's where the real growth is hiding in 2026, and none of it requires spending more: 1. Opex is the silent killer. Most brands let costs scale linearly with revenue. Double the sales, double the team, double the c
53 reactions · 27 comments · 0 reposts
I post a lot of the flashy stuff. The AI videos, the agent demos, the builds. That's the content that gets the engagement, but there's something better happening.. Here's what I almost never post: what those agents actually do once they're running a live ad account. So here's what this year looks like across our roster... One of our brands is doing 3x the revenue this year on a third of the ad spend. Not a typo. Triple the sales, a third of the budget, new customer CAC down 81%. And it isn't the outlier I expected. Across our roster, this is shaping up to be a record year. Same window, ye
51 reactions · 31 comments · 0 reposts