Casey Hill — Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder
Chief Marketing Officer @ DoWhatWorks | Institutional Consultant | Founder
Casey Hill ranks #567 of 19,190 LinkedIn creators in Founder-Led Sales, and is a standout voice in United States. They have 28.1K followers and published 27 posts in the last 30 days at a 0.2% average engagement rate.
- 28.1K followers
- 27 posts / 30d
- 0.2% avg engagement
- 206 follower growth / 30d
The roast
Casey claims he specializes in growth, yet with a 0.14% engagement rate, he’s the digital equivalent of a flyer stapled to a telephone pole that everyone just walks past. He works at a company literally called DoWhatWorks, which explains why he’s the only one not doing it.
About Casey
Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it's garnering 31,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation.Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing.I run a Substack that does analysis on the world's top websites based on our proprietary database of A/B test results: https://dowhatworks.substack.com/Current areas of extensive experience...-> B2B SaaS / B2B Enterprise SaaS / SMB SaaS-> CRO (Conversion Rate Optimization) / Website optimization-> Email marketing-> Content marketing (especially LinkedIn and Reddit)-> B2B Influencer marketing-> Pricing optimization
Highlights
- Big Audience — 28,108 followers · top 5%
- Consistent Creator — 19 posts in 30d · top 5%
- Top 10% in United States — Ranked #489 of 5940 creators
- Top Engager — 0.13% rate · top 50%
Recent posts
Why is Stripe publishing articles like “How Amsterdam invented the fire department?” ⬇️ A quick browse through Stripe’s homepage and you will land on some interesting media assets. A detailed set of book reviews on everything from AI, Science and Economics, to general fiction. Then a blog/newsletter called Works in Progress, that has titles that range from “How Alberta eradicated rats” to “Why Japan has such good railways” At face value… What does that have to do with payment processing and financial infrastructure? Here is where I think the value comes… → When you build a widely releva
22 reactions · 4 comments · 0 reposts
Here are 4 great B2B website experiments from 2026 to inspire you (and the data behind them) ⬇️ 1) Add a “talk to customer” button to your website. Below their logos, Warmly, has a CTA that reads “Talk to a Warmly Customer”, and from here they link you to calendars of actual customers you can talk to. When I tried this approach via an email campaign a few years back, “Want to talk to a [industry] customer?”, sent to our trial pipeline, it was one of the best revenue campaigns we ran. Warmly incentivizes customers to take these calls by paying $100/call. When I spoke with their founder Ma
20 reactions · 19 comments · 2 reposts
Attentive is the only brand I have seen do this ⬇️ In their footer, they have “texts we love” and it links to a sortable search of top-performing customers’ SMS messages. This is not the same as templates (which every email or CRM tool does). This is the actual copy and format of winning campaigns that have shipped. I remember when I worked at ActiveCampaign, and when I was teaching with Stanford, I would link people to third-party libraries of high-performing content (like Really Good Emails) for inspiration. It’s similar to people perusing ads on Facebook Ad Library… You want to see w
34 reactions · 6 comments · 1 reposts