brendan short — Founder, The Signal → AI x GTM newsletter | Playing long-term games with long-term people 🫡
Founder, The Signal → AI x GTM newsletter | Playing long-term games with long-term people 🫡
brendan short ranks #162 of 18,566 LinkedIn creators in GTM / Go-to-Market, and is a standout voice in United States. They have 38.4K followers and published 41 posts in the last 60 days at a 0.3% average engagement rate.
- 38.4K followers
- 41 posts / 60d
- 0.3% avg engagement
- 991 follower growth / 30d
The roast
Brendan calls himself a jack of all trades, master of none, which is just his way of saying he’s failed at enough jobs to fill a resume but not enough to actually learn how to run a company. He posts 43 times a month to prove he’s a player, yet his engagement rate is a rounding error. The Signal isn't a newsletter, it's a vanity mirror for a guy who thinks failing upward is a personality trait.
About brendan
Writing about the future of gtm/tech, at The Signal. Subscribe for free at TheSignal.club.I’ve worked at a couple of startups (helping them go from $0-$10M), a couple of big companies (Zoom Video, Apollo.io), and I’ve started a couple of venture-backed SaaS companies (Hexa.ai, Groundswell).I’ve been an SDR, AE, Head of Sales, SDR Leader, Ops Leader, and CEO. Jack of all trades, master of none, perhaps. I like learning and building. 🤘
Highlights
- Top 5% in United States — Ranked #64 of 5851 creators
- Top 5% Creator — 41 posts in 30 days
- Top 5% Audience — 38,435 followers
- Top 5% in GTM / Go-to-Market — Ranked #3 of 106 creators
Recent posts
100% correct 🫠 this has been my experience building things with ai in the last year and a half...
23 reactions · 18 comments · 0 reposts
In the past 6 months, HubSpot bought Warmly. Zoom bought Common Room. Apollo bought Pocus. Salesforce bought Momentum, Bluebirds, and Qualified. Koala’s team joined Cursor. Many other signal-based selling platforms wound down (including my company, Groundswell; RIP). Signal-based selling platform acquisitions prove that the independent middle layer (systems of action) is getting absorbed into the platforms (systems of record). Not one of these buyers was a private equity (PE) firm. In the previous wave of RevTech consolidation, PE wrote the checks. Between November 2020 and December 2021,
56 reactions · 19 comments · 2 reposts
"This is the end of enablement as we’ve known it (and MEDDIC), and the start of 'micro-enablement' moments." I ran ops and enablement for a 100+ BDR org at Zoom Video a few years ago, and the model was brutal even then. You’d launch a new product into a new market, run a training, and maybe half the team would absorb it. But the information would go stale a month later, buried in a portal nobody opened again. And this is a 10x bigger problem in the AI era when products ship faster than (traditional) enablement can keep up with. Micro-enablement flips this on its head. Instead of one stu
31 reactions · 9 comments · 4 reposts
Last updated 2026-08-01