Andy Crestodina — Co-Founder and CMO at Orbit Media | B2B Lead Generation Websites, AI, SEO, Visitor Psychology, Content Strategy and Analytics

About Andy

Andy Crestodina is CMO and Co-Founder of Orbit Media, an award-winning 55-person digital agency. He has 24 years of experience in analytics, SEO, content strategy and visitor psychology ...and 2.4 years of experience in AI. Andy has applied his expertise in SEO and conversions to drive both visibility and lead generation for 1000+ businesses since 2001. Contributions and Achievements Andy's contributions to the field extend beyond his role at Orbit Media. He is a prolific writer, having authored 600+ articles on content strategy, search engine optimization, social media, and GA4 and AI. He is the author of "Content Chemistry: The Illustrated Handbook for Content Marketing," now in its 7th edition. Andy is committed to education and mentorship, and teaches digital marketing at Northwestern University and at Harbour.Space University. Top 100 Influencers in Content Marketing (#3), SEMrush • Top 50 B2B Content Marketing Influencers (#3), TopRank • Top 10 Online Marketing Experts, Forbes • Top 50 Marketing Influencer, Entrepreneur • Top 10 Social Media Influencers, Social Media Explorer • Top 50 Content Marketers, Outbrain • Top 100 Digital Marketers, Brand24 • Top 25 B2B Influencers, IZEA • Top 10 Online Marketers, FOX • Top 25 Marketing Influencers, LiveAgent Andy gives up to 100 presentations per year and is a frequent repeat speaker at many of the top conferences: Content Marketing World (10x) • Social Media Marketing World (6x) • Call to Action Conference (5x) • MarketingProfs B2B Forum (8x) • Content Jam (10x) • MozCon (4x) • SXSW Andy's approach to digital marketing is grounded in data-driven strategies, innovative use of AI, and a keen understanding of audience behavior. His methods in audience research, content creation, and SEO have consistently delivered measurable impact for clients Giving Back and Community Involvement Beyond his professional achievements, Andy is an environmentalist, deeply committed to community service. He is a certified Treekeeper with Openlands. He helped found Chicago Cause, a philanthropic initiative that has donated over $700,000 in digital marketing services to nonprofits. Connect with Andy here or join the 250k marketers who subscribe to his LinkedIn newsletter.