Amanda Cole — Chief Marketing Officer @ Bloomreach | Executive Board Member @ MACH Alliance | Building the future of AI-driven marketing
Chief Marketing Officer @ Bloomreach | Executive Board Member @ MACH Alliance | Building the future of AI-driven marketing
Amanda Cole ranks #451 of 18,341 LinkedIn creators in Computer Software, and is a standout voice in United States. They have 14.5K followers and published 12 posts in the last 30 days at a 2.6% average engagement rate.
- 14.5K followers
- 12 posts / 30d
- 2.6% avg engagement
- 610 follower growth / 30d
The roast
Amanda claims to be building the future of AI-driven marketing, which is a bold admission that her entire strategy is just a glorified autocomplete button for LinkedIn buzzwords. With an engagement rate of 0.42%, she has officially turned Bloomreach into a digital placebo.
About Amanda
I am the Chief Marketing Officer at Bloomreach, a leading provider of SaaS solutions that help e-commerce companies grow their revenue, loyalty, and efficiency by delivering personalized and relevant experiences across marketing automation, product search, and merchandising. I also serve as an Executive Board Member at the MACH Alliance, a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. With over 20 years of experience in B2B SaaS marketing, I have built and led high-performing teams, developed and executed global marketing strategies, and generated demand and supported sales for innovative and customer-centric solutions. My core competencies include marketing communications, new business development, brand positioning, and product marketing, which I use to create and communicate value for our customers and the businesses I serve. I also leverage AI and data to personalize and optimize customer touch-points, and empower my marketing team to be agile, creative, and effective. I am passionate about marketing and technology, and I enjoy working with and mentoring like-minded professionals who share my vision of driving growth and innovation in B2B SaaS.
Highlights
- Top 5% in Computer Software — Ranked #83 of 4683 creators
- Top 5% in United States — Ranked #159 of 5774 creators
- High Impact — 374 avg engagements per post · top 10%
- Consistent Creator — 12 posts in 30d · top 10%
Recent posts
We've talked about optimizing for the individual customer instead of the channel for years. AI is the first thing that actually lets us do it. Treat every person like we would in person. At scale. Here's where most people get it wrong. They use AI to acquire faster. Fine. But that's not the point. The point is the customers you already have. Serve them better and LTV grows. Word of mouth happens. Brands get built. None of that comes from the next customer. It comes from the one you already earned. Stop chasing acquisition. Start compounding retention. Link to full conversation with Benjami
56 reactions · 5 comments · 0 reposts
AI agents are showing up everywhere. But where's the revenue increase everyone is expecting? Most agent conversations stop at productivity: faster workflows, fewer manual steps, time saved. Useful, but it's not growth. The harder question is where agents actually drive the top line, across marketing, commerce, and customer experience, and why so many deployments never get there. Adam Bezemek (Founder at Wolf/Bear) and Amanda Cole (CMO at Bloomreach) join Jasmin Guthmann to look at where agents are creating real growth, where they stall at "efficiency," and what separates the two. 👉 LinkedI
28 reactions · 4 comments · 3 reposts
Marketers have been promised "real-time personalization" for years. Most of it was never actually real-time because the data foundation wasn't there. Bryan Smith, Databricks' Global Head of Industry Solutions, on what that actually costs you: "We have to make sure data is consistently represented and the AI understands the context of your data. Without that, AI has this really nasty habit of giving us very confident answers. Confidently wrong. Confidently right, and it can be hard to detect." As someone who has been confidently wrong more than once, I can confirm... it's hard to detect in th
69 reactions · 6 comments · 7 reposts