Alice de Courcy — SVP @ ZoomInfo | Ex CMO | Demand Marketer | Scale-Up Specialist | $3M - $85M
SVP @ ZoomInfo | Ex CMO | Demand Marketer | Scale-Up Specialist | $3M - $85M
Alice de Courcy ranks #569 of 19,190 LinkedIn creators in Computer Software, and is a standout voice in United Kingdom. They have 30.2K followers and published 8 posts in the last 30 days at a 0.7% average engagement rate.
- 30.2K followers
- 8 posts / 30d
- 0.7% avg engagement
- 329 follower growth / 30d
The roast
Alice claims she scaled companies from 3M to 85M, but she only managed five posts this month. It turns out the only thing she has successfully helped shrink is her own reach.
About Alice
Scaled and built repeatable marketing engines, taking growth from 3M to £85M. A data-driven marketer, with strong technical knowledge, who has built and executed predictable marketing growth strategies as both the first commercial hire and when joining at scale-up phase. Areas of particular focus and expertise include: content strategy and execution, SEO | AEO | GEO, ABM, building b2b influencer programs, and creating predictable demand generation programs that both create and capture demand.
Highlights
- Big Audience — 30,163 followers · top 5%
- Top 10% in Computer Software — Ranked #293 of 4695 creators
- Top 10% in United Kingdom — Ranked #135 of 1849 creators
- High Impact — 161 avg engagements per post · top 25%
Recent posts
Every ABM program starts by excluding accounts. Effective ABM programs are designed to scale down audience size as personalisation scales up. 1:many gets you reach: broad, personalised-ish campaigns for awareness and pipeline creation. 1:few tightens the pool by going a level deeper: industries, trigger events, accounts with shared characteristics. Both are built to scale. Then there's 1:1. Highly personalized experiences for your highest-value accounts. It's where the real pipeline acceleration generally happens, but it's always been the exception, not the model. You reserve it for the
88 reactions · 5 comments · 4 reposts
7 years spent in competitor mode gives you a unique perspective but also a large number of presumptions about a company…many of which may be wrong. I’ve learnt this first hand and today I couldn’t be more excited to announce this very exciting next chapter at ZoomInfo. Through this process I have been amazed at the speed at which ZoomInfo is delivering the future of GTM technology, built on the foundations of a data asset which continues to lead the way with unmatched depth, breadth and quality. I’m also very grateful for how supportive they have been in giving me the time I needed with
600 reactions · 100 comments · 0 reposts
2 controversial things I believe are missing from most content marketing strategies: 1. Your create demand motion needs to be always on, and importantly it needs to encompass content vehicles that can serve different content levels: - Level 1 content should focus on being the most authoritative source of knowledge to your market, regardless of the closeness that content has to the product or service you offer. This is the content that adds real value and buys you the right to speak about your product offering - Level 2 content is where product related content comes in. This is the place mos
52 reactions · 6 comments · 0 reposts