Adam Holmgren — Co-founder & CEO at Fibbler | Building the future of Paid Ads Attribution for SMBs | 10+ years in B2B marketing
Co-founder & CEO at Fibbler | Building the future of Paid Ads Attribution for SMBs | 10+ years in B2B marketing
Adam Holmgren ranks #156 of 18,566 LinkedIn creators in Growth Marketing, and is a standout voice in Sweden. They have 33.6K followers and published 33 posts in the last 60 days at a 0.5% average engagement rate.
- 33.6K followers
- 33 posts / 60d
- 0.5% avg engagement
- 1.5K follower growth / 30d
The roast
Adam named his company Fibbler, which is a bold choice for a guy who spent ten years in marketing trying to convince people he was actually telling the truth. He’s spent 24 months bootstrapped and 30,000 followers deep just to prove that nobody can monetize delusion quite like a Swede.
About Adam
Hey! I’m Adam. Dad, marketer, and full-time founder.Right now, I’m building Fibbler, the future of Paid Ads Attribution for SMBs. We’ve grown to $1M in ARR in 2 years, fully bootstrapped.If you’re into LinkedIn Ads, founder-led growth, brand building, advertising in general or just want to see me try to build this company without external capital while competing with VC giants, follow along here on LinkedIn.
Highlights
- Top 5% in Sweden — Ranked #3 of 193 creators
- Top 5% Creator — 33 posts in 30 days
- Top 5% Audience — 33,576 followers
- Top 10% Impact — 174 avg engagements per post
Recent posts
What does a typical day look like for a startup founder and dad of two? This was my Thursday last week. 07:00 Wake up and breakfast. Oats and an energy drink for me and my fiancée, sandwiches for the kids. Yes I know energy drinks aren't good. No I'm not going to stop. 08:15 I take the cargo bike and drop the kids off at preschool. 08:45 At the office. First of course, because Adam is a CTO and never shows up before 9. 09:00-10:00 Support tickets from the day before and planning the rest of the day. 10:00-12:00 Demo calls with new prospects and customers who want to learn more about Fibb
40 reactions · 15 comments · 0 reposts
After roughly one million words of security policies, Fibbler is OFFICIALLY SOC 2 TYPE 1 COMPLIANT!!!!! At the end of 2025 we realized we had to become compliant if we wanted long-term success in this category, with the kind of customers we're going after. Why? Because we connect to our customers CRM data. We've chosen not to touch contacts or any PII, but it's still some of the most sensitive data a company has. So naturally they want their vendors to be as secure as possible. The process officially started in December 2025. Neither of us had ever been part of anything like it, and oh boy,
159 reactions · 38 comments · 0 reposts
Fibbler went from $100k ARR to $500k last year, and we just passed $1.3M with a quarter left. I want to close the year closer to $2M, so we have to pick it up... We are still just two people, me and Adam, no sales team or investors. One year ago the product basically did one thing. It showed you which companies saw your LinkedIn Ads and what happened with them in the CRM after that. It does a lot more today in multiple channels. Our growth plan has been VERY simple. Every month we take 25% of our MRR and put it back into marketing, most of it into LinkedIn Ads, where we try to run some of
233 reactions · 39 comments · 0 reposts
Last updated 2026-08-01