Adam Holmgren — Co-founder & CEO at Fibbler | Building the future of Paid Ads Attribution for SMBs | 10+ years in B2B marketing
Co-founder & CEO at Fibbler | Building the future of Paid Ads Attribution for SMBs | 10+ years in B2B marketing
Adam Holmgren ranks #156 of 18,566 LinkedIn creators in Growth Marketing, and is a standout voice in Sweden. They have 33.6K followers and published 33 posts in the last 60 days at a 0.5% average engagement rate.
- 33.6K followers
- 33 posts / 60d
- 0.5% avg engagement
- 1.5K follower growth / 30d
The roast
Adam named his company Fibbler, which is a bold choice for a guy who spent ten years in marketing trying to convince people he was actually telling the truth. He’s spent 24 months bootstrapped and 30,000 followers deep just to prove that nobody can monetize delusion quite like a Swede.
About Adam
Hey! I’m Adam. Dad, marketer, and full-time founder.Right now, I’m building Fibbler, the future of Paid Ads Attribution for SMBs. We’ve grown to $1M in ARR in 2 years, fully bootstrapped.If you’re into LinkedIn Ads, founder-led growth, brand building, advertising in general or just want to see me try to build this company without external capital while competing with VC giants, follow along here on LinkedIn.
Highlights
- Top 5% in Sweden — Ranked #3 of 193 creators
- Top 5% Creator — 33 posts in 30 days
- Top 5% Audience — 33,576 followers
- Top 10% Impact — 174 avg engagements per post
Recent posts
It’s just really really hard to be a startup founder. The first three months were amazing. You’re so confident in the idea and walk around being very sure that you are a genius and that everyone else has been doing this wrong for years. Then you get to the flat part. For us it was almost two years, on the side of our normal jobs. You work more than you ever have but it always feels like you’re behind. I drank way too many energy drinks and I asked Adam maybe 400 times why is this so hard. Then, if you’re lucky, you get to a point when it all just… seems to work. I guess that’s what they
236 reactions · 32 comments · 0 reposts
My co-founder got married this weekend. I was honored to be a groomsman and toastmaster on his big day. And I'm pretty sure the reason Fibbler is doing so well is that Adam has become one of my closest friends. We met almost ten years ago when we did CrossFit at the same place. We did not really hang out outside of that, but it was clear we liked each other. A few years later we built our first thing together, an online CrossFit competition that got quite big around the world during COVID. He coded the platform and I did the marketing. We made almost no money, but we found out ho
122 reactions · 16 comments · 0 reposts
It feels like some sort of milestone when you're able to sponsor an event next to LinkedIn and HubSpot. 🥹 We haven't done many events before at Fibbler. Mostly because we couldn't afford it. Every $$$ we made went into ads and product instead. But there's another reason too. I used to hate events. I'm pretty introverted. For years, going to a conference meant standing by the coffee table pretending to check my phone, trying to figure out how to join a group of people who all seemed to already know each other. I'd do a lap, talk to two people, and leave way earlier than I planned. The
73 reactions · 22 comments · 0 reposts
Last updated 2026-08-01