Alexander Atzberger — CEO, Optimizely | The only AI marketing platform with content and experimentation in its DNA | Every AI output measured for lift. Composable suite. Consolidation over complexity.

About Alexander

Every marketing software vendor now claims to be AI-native. Most are AI-decorated. A new stack is forming underneath enterprise marketing: foundational LLMs at the base, an AI marketing platform that orchestrates agents and workflows, a digital experience platform that turns content into experiences, and the channels - web, email, commerce, and increasingly agentic search - where customers actually meet your brand. The vendors who treat this as a feature roadmap will lose to the ones who treat it as architecture. I run Optimizely because I believe the suite still wins - and that customers should be able to buy it the way they actually work. Composable by choice. Consolidation over complexity. AI in the foundation, not painted on top. In outcome terms: we let marketers and digital teams create and optimize campaigns in hours instead of days and weeks, measure every AI decision in revenue lift instead of asserting it, and free marketing teams from waiting on IT to translate intent into experience. Our agent orchestration platform for marketing is the agent layer where marketers actually direct AI. Underneath, our composable DXP - content, experimentation, personalization, analytics - is the system of record for what works. The receipts: hundreds of the world's leading brands run on Optimizely, including Salesforce, KPMG, and Shell. We've powered more experiments than any DXP, and are recognized as leaders across 12 Forrester Waves and Gartner Magic Quadrant including for DXP, CMS, CMP, personalization, and experimentation. Where this goes next: marketing teams won't be judged by how many tools they own. They'll be judged by how fast they learn, how well they adopt to the changing buyer behaviors, how accountably they spend, and how well they orchestrate AI agents across emerging channels - including agentic search and answer-engine optimization. The marketers who win will be the ones with the best feedback loops. We're building the platform that gives them one.