Aatir Abdul Rauf — VP of Marketing @ vFairs | Shares lived experiences around Product Marketing, SaaS, Applied AI and GTM.
VP of Marketing @ vFairs | Shares lived experiences around Product Marketing, SaaS, Applied AI and GTM.
Aatir Abdul Rauf ranks #485 of 19,190 LinkedIn creators in Growth Marketing, and is a standout voice in Canada. They have 73.7K followers and published 14 posts in the last 30 days at a 0.2% average engagement rate.
- 73.7K followers
- 14 posts / 30d
- 0.2% avg engagement
- 255 follower growth / 30d
The roast
Aatir claims he bridges the gap between product and marketing, yet his 0.08% engagement rate proves he’s the only person in Canada who successfully built a product nobody wants to click on. He calls it a deliberate specialty; the algorithm calls it a server error.
About Aatir
For the longest time, I've been split between two passions.My brain has wanted to build products. But my heart wanted to tell stories.Most people pick one. I've spent 15 years refusing to.That tension is what pulled me to the intersection of Product Management and Product Marketing, not as a compromise, but as a deliberate specialty.Here's why:→ Product teams know what they built.→ Marketing teams know who needs it.→ Almost nobody talks fluently to both.I do. I've made a career out of closing that gap.What that looks like today:- VP of Marketing at vFairs: event management SaaS, 8-figure ARR, 1,000+ enterprise clients.- I lead 20+ marketers across demand gen, content, paid, CRM, and brand: while staying close enough to the product to know what we're actually selling.What I'm obsessed with right now: - Reimagining how product marketing works using AI.I've been using Claude Code to automate workflows that most marketers still do manually:→ Automated competitive intelligence pipelines across multiple sources→ SEO workflows that research, structure, and brief content at scale→ Sales call analysis that surfaces buyer patterns across hundreds of calls→ Conduct deep analysis of GA4, GSC, and Google Ads to diagnose performance marketing issuesI'm bullish that the AI-driven product marketing will be essential for SaaS products to survive in the future. Moreover, I write on LinkedIn to 70,000+ followers. I publish weekly content on:→ Product marketing: positioning, messaging, launches→ GTM strategy for B2B SaaS→ AI-augmented marketing workflows→ Closing the PM ↔ PMM alignment gapI also have a free newsletter called "Behind Product Lines" where I advise 18K subscribers on how to build, market, and launch products better.If you're a founder or SaaS marketer thinking through messaging, launches, sales enablement, GTM, or how AI fits, let's talk.
Highlights
- Big Audience — 73,722 followers · top 1%
- Top 10% in Canada — Ranked #30 of 505 creators
- Consistent Creator — 8 posts in 30d · top 25%
- High Impact — 125 avg engagements per post · top 25%
Recent posts
No one on your team remembers your positioning statement. But a 2x2 map is stickier. I can't recall the last time anyone on my sales or CS team quoted our positioning doc or repeated our narrative accurately. But to be fair to them, a long-winded statement never rolls off the tongue naturally in a live conversation anyway. I got the 2x2 positioning map idea from a demo call. Another vendor was pitching me and when I asked them how they compared to their biggest rival, they showed me a 2x2 grid. It was obviously heavily biased, but their POV was established clearly. More than a customer-fac
32 reactions · 9 comments · 2 reposts
Your positioning is no longer yours to decide. Product marketers might put one thing on the home page, but LLMs may describe you differently based on what sources they trust. And you might not like what they come up with. Ex: type "what is Airtable" into Google and LLMs. Their own homepage calls it an AI-powered workflow builder for team collaboration. Google's AI Overview calls it a cloud-based platform with spreadsheet and database capabilities. Many sites still describe it as a cloud-based project management tool. ChatGPT calls it a tool that combines a spreadsheet, a database, and
44 reactions · 9 comments · 2 reposts
I read too many product marketing newsletters for my own good. But here are the 8 I recommend to folks, plus one edition you can start with. [1] Fletch's Newsletter by Anthony Pierri and Rob Kaminski The clearest positioning advice anywhere. Start with: https://lnkd.in/diBetDsX → This issue lays out the only three positioning strategies you can pick from, then weighs the risk and payoff of each. [2] MKT1 by Emily Kramer Helps you think in marketing systems and catch your own "random acts of marketing". Start with: https://lnkd.in/enTfabUw → This issue reframes product marketing as
235 reactions · 34 comments · 10 reposts