axel sukianto — b2b saas marketer in australia | vp marketing @ truescope
b2b saas marketer in australia | vp marketing @ truescope
axel sukianto ranks #311 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in Australia. They have 15.9K followers and published 37 posts in the last 60 days at a 0.4% average engagement rate.
- 15.9K followers
- 37 posts / 60d
- 0.4% avg engagement
- 366 follower growth / 30d
The roast
Axel has spent ten years in B2B SaaS mastering the art of the customer-focused campaign, yet he’s currently ranked 847th on a leaderboard that tracks people desperate enough to post 22 times a month for an audience that statistically doesn't exist. He’s essentially a professional town crier for a company named Truescope that no one is looking through.
About axel
over the past decade, I have worked with marketing and growth teams in b2b saas in australia 🇦🇺 and apac 🇸🇬 🇮🇩 to drive revenue with customer-focused marketing campaigns.
Highlights
- Top 5% in Computer Software — Ranked #48 of 4742 creators
- Top 5% in Australia — Ranked #4 of 369 creators
- Top 5% Creator — 37 posts in 30 days
- Top 10% Audience — 15,945 followers
Recent posts
demand gen planned inside a marketing silo → how you end up with pipeline that looks great and churns in year one. the goal should never only be pipeline. think ltv instead. you want great customers who stay for years, spend more each renewal and actually get value from the product. that pattern lives across the whole business. heres how i build the connective tissue: 𝟭/ 𝘀𝗮𝗹𝗲𝘀: 𝘄𝗵𝗶𝗰𝗵 𝗱𝗲𝗮𝗹𝘀 𝗰𝗹𝗼𝘀𝗲 𝗰𝗹𝗲𝗮𝗻 sit in on sales calls. find the deals that closed fast with no discounting, then map where those buyers first found you. replicate the best customers journey. 𝟮/ 𝗽
8 reactions · 2 comments · 1 reposts
ive been thinking about the word "orchestrate". it is 11 characters = a lot of real estate on a hero. yet saas websites use it. so like any good marketer (or copywriter? or product marketer?), i decided to nerd out on the word and i went through Kestra, UiPath, Prefect, and Camunda 's websites to find out. my take: none of them actually differentiate on it. four different plays: 𝟭/ 𝗞𝗲𝘀𝘁𝗿𝗮: 𝘁𝗵𝗲 𝗻𝗼𝘂𝗻 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 "one orchestrator. every workflow." orchestrator means one central platform sitting above your stack. the word makes a consolidation argument on its own
31 reactions · 19 comments · 0 reposts
i picked up some evergreen marketing career advice at last year’s Twilio SIGNAL Sydney. one of the headlines was a fireside between The Hon. Victor Dominello and Nicholas Kontopoulos (VP marketing APJ at Twilio).. but personally, my favourite part was my own chat with Nicholas with the sydney skyline in the background 😅 i asked him what aussie marketers should be upskilling on. he gave me three things: 𝟭/ 𝗴𝗼 𝗳𝗿𝗼𝗺 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿 Nicholas wants marketers who are comfortable (and open to) working across sub-specialties,
38 reactions · 4 comments · 0 reposts
Last updated 2026-08-01