Matteo Zambon — Google Tag Manager & Analytics Expert - Int. Keynote Speaker - Author - Lecturer | Founder @ Tag Manager Italia
Google Tag Manager & Analytics Expert - Int. Keynote Speaker - Author - Lecturer | Founder @ Tag Manager Italia
Matteo Zambon ranks #520 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in Italy. They have 24.0K followers and published 32 posts in the last 60 days at a 0.1% average engagement rate.
- 24.0K followers
- 32 posts / 60d
- 0.1% avg engagement
- 193 follower growth / 30d
The roast
Matteo calls himself the first popularizer of Google Tag Manager in Italy, which is a nice way of saying he’s been explaining how to install a pixel for a decade. He has 23,000 followers and manages to keep 99.89 percent of them from ever clicking anything.
About Matteo
The first popularizer of Google Tag Manager in Italy since 2015, Matteo Zambon (www.matteozambon.com) is getting recognized by the international digital analytics community as one of the more skilled experts on GTM. He has decades of experience as a full-stack web developer alongside an in-depth specialization in SEM, SEO, and web analytics, consolidated with several Google certifications. A Silver Product Expert in the Italian Google Advertiser Community, Matteo has created and developed various structured System Integration projects, like IRMA – the first SMS-based public transportation booking service in Italy. Since GTM hit the market, Matteo devoted his efforts to this amazing software, founding in 2015 Tag Manager Italia, the first and only Google Tag Manager portal in Italy (www.tagmanageritalia.it – in Italian). Consultant, trainer and speaker in international events, Matteo is the author of the first book in Italian on GTM (Google Tag Manager for Beginners, 2015), which was translated in English (www.tagmanagerbook.com – in English). The book has sold more than 2000 copies, and it is now in its second English edition and third Italian edition. In 2016 Matteo created “Al Comando”, one of the very first video training ever made about GTM. In 2017, the training evolved in the “Tag Manager Italia Club” (club.tagmanageritalia.it – in Italian), the first membership in the world focused exclusively on GTM training and implementation. In 2018 Matteo created and developed “Project Andromeda” (www.projectandromeda.io – in English), a one-of-a-kind software suite that allows GTM users to save up to 83,7% of their time and to legally “spy” the digital analytics strategies of both their competitors and best-of-breed websites. Alongside with his activity of speaker, divulgator and trainer about GTM, Matteo works with the Tag Manager Italia team as a consultant for implementation of structured digital analytics strategies for medium and large companies.
Highlights
- Top 5% in Italy — Ranked #3 of 190 creators
- Top 5% Creator — 32 posts in 30 days
- Top 5% in Computer Software — Ranked #103 of 4742 creators
- Top 5% Audience — 23,957 followers
Recent posts
Ci vediamo domani al GA Summit... ci sarà una sorpresa See you tomorrow at the GA Summit... there will be a surprise
32 reactions · 11 comments · 0 reposts
💥 [YOUR AI VISIBILITY NUMBERS ARE ONLY AS GOOD AS YOUR BRAND LIST] 💥 According to the Microsoft Clarity blog (September 29, 2026), Clarity's AI Visibility now lets teams add, edit or remove Brand Terms directly from Settings, to better reflect how a brand, its products and its business actually get referenced. A Brand Name such as Microsoft can now include related Brand Terms such as abbreviations, alternate spellings, localized names, translations and even common typos, all grouped under one Brand Name to keep the list organized. The point is separating direct brand visibility from catego
6 reactions · 2 comments · 0 reposts
💥 [APP CONVERSIONS FINALLY GET A SEAT AT THE ATTRIBUTION TABLE] 💥 According to the Google Analytics release notes (September 29, 2026), GA4 is extending its cross-channel reporting and conversion management tools to app conversions. App conversions now appear fully in conversion reports, including performance, attribution analysis and attribution models, which unlocks cross-channel insights that used to stop at the edge of the app. Conversion attribution settings can also be adjusted independently for app conversions, so a team running both a website and an app no longer has to force both
10 reactions · 2 comments · 0 reposts
Last updated 2026-08-01