Matteo Zambon — Google Tag Manager & Analytics Expert - Int. Keynote Speaker - Author - Lecturer | Founder @ Tag Manager Italia
Google Tag Manager & Analytics Expert - Int. Keynote Speaker - Author - Lecturer | Founder @ Tag Manager Italia
Matteo Zambon ranks #653 of 19,190 LinkedIn creators in Computer Software, and is a standout voice in Italy. They have 24.0K followers and published 28 posts in the last 30 days at a 0.2% average engagement rate.
- 24.0K followers
- 28 posts / 30d
- 0.2% avg engagement
- 193 follower growth / 30d
The roast
Matteo calls himself the first popularizer of Google Tag Manager in Italy, which is a nice way of saying he’s been explaining how to install a pixel for a decade. He has 23,000 followers and manages to keep 99.89 percent of them from ever clicking anything.
About Matteo
The first popularizer of Google Tag Manager in Italy since 2015, Matteo Zambon (www.matteozambon.com) is getting recognized by the international digital analytics community as one of the more skilled experts on GTM. He has decades of experience as a full-stack web developer alongside an in-depth specialization in SEM, SEO, and web analytics, consolidated with several Google certifications. A Silver Product Expert in the Italian Google Advertiser Community, Matteo has created and developed various structured System Integration projects, like IRMA – the first SMS-based public transportation booking service in Italy. Since GTM hit the market, Matteo devoted his efforts to this amazing software, founding in 2015 Tag Manager Italia, the first and only Google Tag Manager portal in Italy (www.tagmanageritalia.it – in Italian). Consultant, trainer and speaker in international events, Matteo is the author of the first book in Italian on GTM (Google Tag Manager for Beginners, 2015), which was translated in English (www.tagmanagerbook.com – in English). The book has sold more than 2000 copies, and it is now in its second English edition and third Italian edition. In 2016 Matteo created “Al Comando”, one of the very first video training ever made about GTM. In 2017, the training evolved in the “Tag Manager Italia Club” (club.tagmanageritalia.it – in Italian), the first membership in the world focused exclusively on GTM training and implementation. In 2018 Matteo created and developed “Project Andromeda” (www.projectandromeda.io – in English), a one-of-a-kind software suite that allows GTM users to save up to 83,7% of their time and to legally “spy” the digital analytics strategies of both their competitors and best-of-breed websites. Alongside with his activity of speaker, divulgator and trainer about GTM, Matteo works with the Tag Manager Italia team as a consultant for implementation of structured digital analytics strategies for medium and large companies.
Highlights
- Consistent Creator — 37 posts in 30d · top 5%
- Top 5% in Computer Software — Ranked #176 of 4695 creators
- Big Audience — 23,957 followers · top 5%
- Top 10% in Italy — Ranked #10 of 192 creators
Recent posts
💥 [MICROSOFT CLARITY: AI CITATION QUERIES, NOW GROUPED BY TOPIC] 💥 Microsoft Clarity shipped this on July 22, 2026, inside the AI Visibility experience: AI citation queries are no longer just a flat list. Clarity now groups related grounding queries into automatically generated topics. Their own example: a broad topic like "Sports" gets broken down into something more specific, like "Winter Skiing". For each topic you get a dedicated card with: ▶️ citation count per topic ▶️ share of authority ▶️ page-level citation distribution ▶️ topic-level performance comparison It is still in beta,
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[IS YOUR AI PROGRAM SCALING, OR JUST PILOTING?] According to BCG's July 22, 2026 analysis "CEOs Are Starting to See Value from AI. Now Comes Execution", nearly nine in ten CEOs say their company already sees some cost or revenue benefit from AI. But the jump from a pilot to real business impact is still rare. Only 14% define the P&L impact for every AI initiative, and less than a third fund the redesign of processes and skills needed to make it scale. 64% of CEOs say their company runs AI pilots, but only 26% embed AI as a broader transformation. Three questions BCG's high performers (compan
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📊 [POLL: DOES YOUR MARKETING MEASUREMENT ACTUALLY CHANGE ANYTHING?] 📊 According to Forrester (Brad Haag, July 14, 2026), 49% of B2C marketing decision-makers in 2026 still say that analytics findings don't translate into action. So half the industry is measuring more and acting less, even with marketing mix modeling and incrementality testing both up year over year according to Forrester's 2025 and 2026 global surveys. The article names two reasons: turning an insight into a plan can take weeks, and an insight decays fast, the older it gets, the less value is left to extract from it (ma
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