Matteo Zambon — Google Tag Manager & Analytics Expert - Int. Keynote Speaker - Author - Lecturer | Founder @ Tag Manager Italia
Google Tag Manager & Analytics Expert - Int. Keynote Speaker - Author - Lecturer | Founder @ Tag Manager Italia
Matteo Zambon ranks #520 of 18,566 LinkedIn creators in Computer Software, and is a standout voice in Italy. They have 24.0K followers and published 32 posts in the last 60 days at a 0.1% average engagement rate.
- 24.0K followers
- 32 posts / 60d
- 0.1% avg engagement
- 193 follower growth / 30d
The roast
Matteo calls himself the first popularizer of Google Tag Manager in Italy, which is a nice way of saying he’s been explaining how to install a pixel for a decade. He has 23,000 followers and manages to keep 99.89 percent of them from ever clicking anything.
About Matteo
The first popularizer of Google Tag Manager in Italy since 2015, Matteo Zambon (www.matteozambon.com) is getting recognized by the international digital analytics community as one of the more skilled experts on GTM. He has decades of experience as a full-stack web developer alongside an in-depth specialization in SEM, SEO, and web analytics, consolidated with several Google certifications. A Silver Product Expert in the Italian Google Advertiser Community, Matteo has created and developed various structured System Integration projects, like IRMA – the first SMS-based public transportation booking service in Italy. Since GTM hit the market, Matteo devoted his efforts to this amazing software, founding in 2015 Tag Manager Italia, the first and only Google Tag Manager portal in Italy (www.tagmanageritalia.it – in Italian). Consultant, trainer and speaker in international events, Matteo is the author of the first book in Italian on GTM (Google Tag Manager for Beginners, 2015), which was translated in English (www.tagmanagerbook.com – in English). The book has sold more than 2000 copies, and it is now in its second English edition and third Italian edition. In 2016 Matteo created “Al Comando”, one of the very first video training ever made about GTM. In 2017, the training evolved in the “Tag Manager Italia Club” (club.tagmanageritalia.it – in Italian), the first membership in the world focused exclusively on GTM training and implementation. In 2018 Matteo created and developed “Project Andromeda” (www.projectandromeda.io – in English), a one-of-a-kind software suite that allows GTM users to save up to 83,7% of their time and to legally “spy” the digital analytics strategies of both their competitors and best-of-breed websites. Alongside with his activity of speaker, divulgator and trainer about GTM, Matteo works with the Tag Manager Italia team as a consultant for implementation of structured digital analytics strategies for medium and large companies.
Highlights
- Top 5% in Italy — Ranked #3 of 190 creators
- Top 5% Creator — 32 posts in 30 days
- Top 5% in Computer Software — Ranked #103 of 4742 creators
- Top 5% Audience — 23,957 followers
Recent posts
🤩[DOVE MI TROVATE NELLE PROSSIME SETTIMANE] 🤩 Ottobre diventa un mese quasi tutto in trasferta, con quattro eventi pubblici in Italia in tre settimane. Se ci sei, fermati a salutarmi di persona: il vero valore di queste giornate sta in quello che succede tra un talk e l'altro, nei corridoi. 📅 1 ott · digital1to1 Winter · Grand Hotel Dino, Baveno (VB) · 10:25-10:55, Sala 4 Business case su automazione, AI e cosa cambia dentro un team marketing quando si toccano davvero reporting e decisioni. 📅 7 ott · GA Summit 2026 · Talent Garden Calabiana, Milano · giornata piena Quarta edizione del
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💥 [EVERY COMPANY IN THIS SURVEY COLLECTS CX DATA. A GROWING SHARE ADMITS IT DOESN'T USE IT] 💥 According to CallMiner's 2026 CX Landscape Report (September 15, 2026), every organization surveyed reports collecting customer experience data, and 66% now run automated processes to analyze it, up from 53% in 2025. So the pipeline that turns a conversation into a number is more automated than a year ago, not less. Yet 68% of those same organizations admit they don't fully use their CX data, up from 62% in 2025. The share of companies that says it can't use what it collects is growing faster than
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⚠️ [SHOPIFY ANALYTICS HAS CHANGED HOW IT COUNTS SESSIONS] ⚠️ "Our Shopify conversion rate went up this week, so the store is converting better." Maybe, maybe not. According to the Shopify changelog of September 21, 2026, Shopify Analytics changed the way it measures sessions, with a rollout running from September 21 to 23. Every metric built on top of sessions moves with it: conversion rate, add to cart rate, reached checkout rate, bounce rate, online store visitors. Three things changed. Sessions no longer end at midnight UTC and follow continued customer activity instead, closing after 30
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Last updated 2026-08-01