Sebastian Novinsek — I help performance teams scale paid social with UGC | 100K+ UGC creators in 24 markets | $12M+ paid to creators
I help performance teams scale paid social with UGC | 100K+ UGC creators in 24 markets | $12M+ paid to creators
Sebastian Novinsek ranks #288 of 18,566 LinkedIn creators in Internet, and is a standout voice in United States. They have 3.9K followers and published 25 posts in the last 60 days at a 3.0% average engagement rate.
- 3.9K followers
- 25 posts / 60d
- 3.0% avg engagement
- 1.0K follower growth / 30d
The roast
Sebastian dropped out of college because he realized he could make more money calling strangers "creators" than actually earning a degree. He’s essentially a glorified talent scout for people whose only marketable skill is looking bored while holding a bottle of shampoo.
About Sebastian
I am a young entrepreneur & co-founder of Influee and we are changing the way brands produce content. In 2018, at the age of 22, I co-founded Influee, which initially focused on influencer marketing. The company took off and shortly after, I dropped out of college. As the time, went on and especially by deeply collaborating with our clients, we discovered that the real power of influencers is in leveraging content they produce for paid social advertising. I mean, if you really think about it, it makes total sense, influencers are the best at creating FB & IG content. It's native to the platform and generates social proof, which is why it performs so amazingly well. Today Influee provides brands with UGC content produced by hand-picked creators. 📸 The company is steadily growing in terms of team members and revenue. At the moment, in 2021, we have a team of amazing people. 🏆Some of Influee’s highlights🏆 +500 MM revenue generated by our creatives +232,305 of UGC videos produced +77,000 worldwide creators in our network +$4.13M paid out to creators I can help you with: ➡️ FB & IG Marketing and creative approaches to high-converting Ads ➡️ Leveraging UGC content on your online channels ➡️ Growing your company ➡️ B2B sales & Cold emailing ☕️ Let’s grab a cup of online coffee; feel free to contact me: sebastian@influee.co
Highlights
- Top 5% in United States — Ranked #112 of 5851 creators
- Top 5% in Internet — Ranked #2 of 98 creators
- Top 5% Creator — 25 posts in 30 days
- Top 5% Engager — 3.02% engagement rate
Recent posts
If you're producing UGC, you need these 20 Claude skills: We've spent 8+ years helping 1,800+ DTC brands & agencies produce UGC in 25+ languages. We used that experience to build 20 skills that help creative teams brief, recruit, produce, and review UGC more efficiently. These skills include: - UGC Video Brief - Hook Writer - Partnership Ads Brief - Creator Matcher - Shortlist Scorer - Deadline Guard - Feedback Grill - Rights Checker - Localizer And 11 more. We also have a guide on how to install & use them. Curious to hear what your thoughts are & which ones you'd use👇🏼
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Thrivin went from €250K to €7M+ in monthly revenue in under 3 years with UGC. They launched 19,800+ Meta ads in the last 12 months ALONE. (that's a median of 320 new ads every week) Thrivin has built a creator machine at a scale most brands aren't even close to. The interesting part? They aren't relying on one viral creator or one winning ad. 3,600+ of those ads ran as creator partnership ads. They use 1,305 different creator scripts. The numbers: → €7M+ monthly revenue → 19.8K Meta ads in 12 months → 3.6K+ creator partnership ads → 320 new ads/week This is the shift I think more ecomm
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These are my top 12 UGC plays for 2026-2027. 1. Whitelisting / Partnership Ads 2. Ambassador / Affiliate Program 3. Owned Creator Account Network 4. Social Commerce / TikTok Shop 5. Customer Content & Community 6. Performance Creative Engine 7. Social Proof on the Site 8. Referral-Led UGC Loop 9. Seeding / Gifting 10. Lifecycle UGC 11. Podcast UGC 12. Co-creation After breaking down how 100+ DTC brands scaled with UGC, I started seeing the same plays come up again and again. So I mapped out 12 of the most common ones. want it? 👇🏼
13 reactions · 31 comments · 0 reposts
Last updated 2026-08-01