Sara Holt — Chief Marketing Officer Center Parcs, CCO/CMO, Marketing Week Top 100 effective marketer 6 times & Top 50 CX, Marketing Academy Fellow 2021 & WACL member
Chief Marketing Officer Center Parcs, CCO/CMO, Marketing Week Top 100 effective marketer 6 times & Top 50 CX, Marketing Academy Fellow 2021 & WACL member
Sara Holt ranks #816 of 19,530 LinkedIn creators in Hospitality, and is a standout voice in United Kingdom. They have 7.8K followers and published 10 posts in the last 30 days at a 1.9% average engagement rate.
- 7.8K followers
- 10 posts / 30d
- 1.9% avg engagement
- 317 follower growth / 30d
The roast
Sara Holt lists enough awards to wallpaper a Center Parcs chalet, yet her engagement rate suggests she’s the only person in the UK who hasn’t figured out how to use the "post" button. It’s truly impressive to be a six-time top marketer whose biggest career achievement is keeping 7,000 people waiting for absolutely nothing.
About Sara
Sara Holt is a visionary customer first senior executive who builds teams, capability & brands that deliver revenue & EBITDA growth. She has deep experience of global and European markets from some of the world’s biggest entertainment & leisure businesses and has driven large scale business change in matrix organisations and cross categories (Merlin Entertainments, the BBC globally and in the UK, Global Radio, LEGO) Now as Center Parcs CMO she is focused on driving growth through the new purpose we build better worlds. Highly and consistently awarded, in 2024 & 2025 was named a Top 50 UK CX professional by Marketing Week and between 2020 and 2025 was in the 100 most effective UK marketers and Top 10 for hospitality & entertainment 6 times. At LEGO Sara was named a Drum Digerati twice and featured in The Hospital Club 100 list of the most influential in the UK creative industries. At the BBC she was named a top 10 digital maverick by Marketing & shortlisted as the Marketing Society Young Marketer of the Year for industry leading brand work for the UKTV rebrands. Her teams have been awarded many times over for delivering a step change in performance in excess of £100 million. Sara is a fellow of the Marketing Academy and chaired the London marketing director’s tourism recovery board which led the swift post-pandemic recovery of the capital. She is a proud inclusion and diversity champion who mentors many from marginalised groups and is an active member of the WACL campaigning & VP committees.
Highlights
- Top 5% in Hospitality — Ranked #2 of 54 creators
- Top 10% in United Kingdom — Ranked #123 of 1882 creators
- Top 10% Engager — 1.98% engagement rate
- Top 10% Impact — 154 avg engagements per post
Recent posts
Over the past couple of weeks, following our annual results, I’ve been pleased to see different parts of our marketing strategy recognised. A Campaign UK profile exploring the thinking behind how we’re evolving marketing at Center Parcs UK & Ireland. Byron Sharp from the Ehrenberg-Bass Institute & Russell Parsons sharing our work as a case study to take note. A feature in Marketing Week . Our segmentation work shortlisted in the Marketing Week Awards for brand positioning & targeting Work of the Year. And the next chapter of our creator and earned strategy beginning with the appointment of
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Some of the most important work we do doesn’t happen in the office. Today I was back on village with Eddie McAdam Clare Seddon Carrie Sutton Lee Carpenter and the team, exploring what’s next for our guest experience. We reviewed new product development, including what will become our most premium ever Xmas Elf Experience, alongside a range of new in-lodge activities designed to create even more memorable family moments. The best ideas & deep understanding comes from being close to the experience. Walking the village. Listening hard to colleagues. Staying close to our guests & seeing where t
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Last week, amongst our annual results & MAD//Fest, there was another moment that mattered: the WACL (Women in Advertising & Communications Leadership ) AGM. WACL’s mission is simple & important: to accelerate gender equality across our industry through three pillars: Inspire. Campaign. Support. The AGM also marked the handover from Claire Sadler to Katie Lee as WACL President. It’s an unusual leadership role. You only get a year. Yet alongside an incredibly demanding executive role, Clare has left WACL significantly stronger than she found it. In just 12 months she launched WACL’s Male All
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Last updated 2026-08-01