Philippe Ruttens — 🚀 Fractional B2B CMO & AI GTM 📈 Building B2B revenue engines that run for you | 2–3x pipeline in 9–12 months | ROI 25 yrs 10+ sectors 45 Recomms | FTE, Interim, Contractor | 📣 Speaker & Coach
🚀 Fractional B2B CMO & AI GTM 📈 Building B2B revenue engines that run for you | 2–3x pipeline in 9–12 months | ROI 25 yrs 10+ sectors 45 Recomms | FTE, Interim, Contractor | 📣 Speaker & Coach
Philippe Ruttens ranks #473 of 19,190 LinkedIn creators in Marketing & Advertising, and is a standout voice in Belgium. They have 26.6K followers and published 37 posts in the last 30 days at a 0.1% average engagement rate.
- 26.6K followers
- 37 posts / 30d
- 0.1% avg engagement
- 443 follower growth / 30d
The roast
Philippe Ruttens claims he can fix your broken revenue engine in 90 days, which is a bold promise from a guy whose own engagement rate is currently performing like a bankruptcy liquidation sale. He has 26,000 followers and less influence than a forgotten password.
About Philippe
I help PE/VC operating partners and founder-led B2B firms fix broken revenue & marketing engines in 90–180 days. Through my revenue & GTM audit followed by a 3–6 month transformation sprint, I clean your CAC/LTV and pipeline metrics investors trust, rebuild GTM and AI‑enabled operations, and embed dashboards and playbooks that boards can rely on.What I deliver:- 90-day Revenue & GTM Audit: Clean CAC/LTV and pipeline metrics, expose leaks, identify 3 key growth levers. Portfolio companies move from hopeful projections to investor-grade dashboards.- 180-day Revenue Engine Transformation: Rebuild ICP, positioning, messaging, GTM plays and AI‑enhanced workflows; embed playbooks so teams run the system after I leave.- Fractional, Interim (Open to Perm) CMO & Board Advisory: 1–4 days/week hands-on leadership linking marketing fixes to valuation, multiples and exit stories.My experience & credentials:- Over 25+ years (Accenture, EY, Tyk, MasterCard and 30+ B2B brands), I've:- Delivered 200–500% proven marketing ROI for B2B clients with clear attribution and board-ready reporting- Achieved 10%+ operational efficiency gains in C-suite-led change programs, improving team performance and budget control- Led and transformed 3-5 marketing teams up to 25+ FTE, modernising GTM stacks for the digital age- Designed and co-delivered demand gen across 10+ countries and 19 websites, spanning inbound and outbound channels- Trained 200+ executives in social branding and selling; improved win rates for 10+ key account teams through ABM- Built marketing & sales intranet for 400 sales managers; established competitor intelligence serving 500+ internal stakeholders- Worked across Big 4 consulting (Andersen/Accenture, EY, Capgemini) plus 12 years as freelance senior consultant and interim/fixed marketing & comms leader- Grounded expertise in 5 years of knowledge management and market intelligence—ensuring a data-driven approach to CAC/LTV, pipeline and GTMRecognition: 45+ LinkedIn recommendations across sectors and rolesFeatured by CMO Alliance as a "CMO to Watch 2025" — as trailblazer shaping the future of B2B marketingLet's turn your investor pressure & lack of autonomy into pipeline—fast. Let's explore your ROI and boost your 2026 performance in a 15-mins call --> www.ruttens.com
Highlights
- Consistent Creator — 35 posts in 30d · top 5%
- Big Audience — 26,601 followers · top 5%
- Top 5% in Belgium — Ranked #4 of 105 creators
- Top 10% in Marketing & Advertising — Ranked #88 of 1094 creators
Recent posts
Messaging teardown: the 3 lines on your site are quietly losing you deals. And yes, it is hard & I struggle(d) too for my own brand RUTTENS+... And yes, it also requires ICP insights, a lot of iterations, asking, A/B testing, being turned down, constant optimisation, refining... & more. Swap "results-driven, client-focused, innovative" for a claim only YOUR company could make — and back it with one proof point... ideally several
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What wins in tonight's Quarter Final ain't POSSESSION... Here's what most people get wrong: possession doesn't win matches. Execution does. Spain could have 70% of the ball. But if EVERY Belgian player knows: - Their role - The game plan - Where the goal is Well... they win. 🎯 Clarity beats activity. Your marketing is the same. You don't need more campaigns. You need every person on the team to know: A- What we're building toward B- How this channel feeds the pipeline C- Where revenue actually comes from Most teams I work with have 3-5x the activity they need. What they're missing i
62 reactions · 10 comments · 0 reposts
TWO DIFFERENT PROBLEMS... Like 🇪🇸 Spain and 🇧🇪 Belgium tonight in a simplistic way... Manufacturing leaders: Your systems are scattered. Your team is siloed. ROI is hard to track. Scale-up founders: Your channels are multiplying. Your attribution is fuzzy. Growth has slowed. Different worlds. Same core problem: pipeline clarity. A CEO in industrial / manufacturing needs to see: 1- Which customers are moving? 2- Where is the revenue really coming from? 3- Why does Q3 look different than Q2? A tech founder needs to see: 1- Which channel is actually driving qualified leads? 2-
61 reactions · 5 comments · 0 reposts